"Do not take medicine, do not inject, diet therapy to lower blood pressure" "these kinds of food must not be eaten together" "nano new material cup drink water, effectively lower blood pressure" ...
Many people may find that the so-called circle of friends explosive health articles that the elders in the family are keen to forward have reappeared in the family group in the form of video numbers after being transformed.
Public information shows that under the huge traffic infusion of WeChat, a national-level application, the video number has exceeded 200 million in the 6 months since it was launched, completing the journey of 28 months of Vibrato and 60 months of Kuaishou. Today, it is rumored that the daily active number of the video number has exceeded 500 million.
Compared with other platforms, the video number can be said to be a virgin land with huge traffic, loose review and unlimited prospects in the short video field. It is precisely after seeing this that many videos that seem to teach people to "health" but are actually pseudoscience have begun to turn to video numbers.
Relying on the video number of WeChat, the main networking of acquaintances. Some rumors that have been active in the circle of friends, such as "eating instant noodles will cause cancer"
Heating flavor exquisite cancer", "soy milk drinking more breast cancer", etc., also relying on WeChat's acquaintance relationship chain, can achieve rapid transmission among the elderly.
In addition, in addition to such conventional rumors, there are also some groups for improper business purposes that customize rumor videos for the elderly.
Many elderly people are plagued by high blood pressure, so it is "the right medicine", emphasizing that a certain treatment method "does not take medicine to lower blood pressure". How to lower blood pressure, nothing more than food therapy, health training camps and other old routines, the ultimate purpose is naturally for the elderly pocket of those pensions, pension money.
There are also some sanwu products, which are essentially health care products, and also hype medical efficacy, which obviously violates legal requirements.
Even this so-called health care product, there have long been netizens to say that the original so-called well-known universities research and development, authorization is all forged, in fact, it is a health scam specifically aimed at the elderly.
Many elderly people have considerable good feelings and trust in traditional Chinese medicine, and some Chinese medicine experts who have not been certified by information such as medical institutions and doctors have grown up on the video number, saying complete sets of Traditional Chinese medicine health knowledge, and recommending some so-called Traditional Chinese medicines that claim to have magical curative effects and are actually three no products.
This "tumor teacher" claimed that the so-called "traditional Chinese medicine patent formula, selenium-containing Chinese medicine to defeat cancer cells", a Chinese medicine can treat stomach cancer, lung cancer, colorectal cancer, breast cancer at the same time...
If there are elderly cancer patients who really believe and delay the formal treatment, it is not too much to say that it is a plot to make money and kill people.
The user habits of the elderly and young people are different, and many elderly people see the content they are interested in and forward it to various groups without distinction. In the era of words, in the era of video, "there is truth in the video", and the confusion and spread of some rumors are stronger.
The ancient rumors that existed in the classical Internet era in the above picture are typical IQ tax products. Nowadays, with the advancement of the video number, with the blessing of video pictures and music, it still has extraordinary lethality to the elderly.
What is more serious is that behind the proliferation of such content, there may also be hidden black and gray production gangs. How to hunt the elderly users of the video number, the so-called "health food number maintenance number strategy" can be found on the Internet.
Through the raising number, the black and gray production gang not only earns the traffic share from the platform, but sometimes attaches drainage information such as "add WeChat group to get XXX for free" in the video. With mental calculations and no intentions, most elderly people cannot get around such traps. In the next step, the well-designed health care product sales, health camp training, pyramid schemes, and fraud of the black and gray production gang are waiting for these elderly people.
According to Tencent's official data released a few years ago, as of September 2018, WeChat had 61 million users aged 55 to 70. Since then, WeChat has not updated this data externally, but from the status of WeChat as a national application, it is speculated that this data has naturally increased. According to industry data, the daily active life of WeChat video accounts has reached 500 million, and the per capita time is more than 35 minutes, which is expected to reach 600 million daily active users soon. It can be speculated that there are also a considerable number of elderly users.
The Institute of Sociology of the Chinese Academy of Social Sciences released the "Research Report on Internet Life for middle-aged and elderly people", which shows that the elderly are particularly fond of health content. When the elderly browse health care information, they will pay more attention to the daily health care information, followed by the disease-related topics.
Surveys have shown that due to poor ability to identify rumors, low education level, low subjective happiness and other reasons, the elderly are the group most poisoned by rumors. Rumors and pseudo-science that young people can easily identify, and the elderly often fall into traps.
On the one hand, the majority of elderly users who are getting older, attach importance to health and wellness, and have poor ability to identify rumors, on the other hand, are the black and gray production teams that are deliberate and carefully concoct pseudo-health and fake Chinese medicine content, and the elderly are facing an asymmetrical war on WeChat. At this time, the platform party should assume social responsibility.
After the WeChat team made up its mind to govern the various explosive health articles that once swept the circle of friends, the dissemination was greatly suppressed by improving the platform rules and increasing penalties. This also shows that as long as the platform is willing to effectively govern, such content can be effectively suppressed.
Content-based platforms often experience barbaric growth - frequent problems - strengthen governance - compliance development route, WeChat rectification of various rumors health care explosive articles is a ready-made case. Nowadays, the video number is in the stage of rapid growth, and with the experience of WeChat in the front, the governance of similar content has a clear path and means for reference and reuse, and I believe that the video number will soon come up with corresponding governance measures.