We famously said: the Internet has a memory!
However, anti-China capital and brands, again and again, provoke, hurt us, because they also have economic logic: the "goodwill" of Chinese has no memory!
In the past half a month, China's "loose patriotic sentiments" have confronted us with anti-China capital in the United States, and under the attack of the other side's establishment and routine, although we are unwilling to admit it, we have failed miserably!
What is even more terrifying is that after the fiasco, there is no summary, no strategy, and it seems that in despair only the flesh of the mermaid is left.
But I still want to shout it out, hoping to win a glimmer of life in the next doomed hunt!
One, raid Hu Mingxuan, the compromise in the scolding
In the great power game, when the two governments are in a state of biting strength, the victory or defeat at the capital level and the people's heart level is crucial.
At the beginning of this year, Western anti-China capital took the lead in playing the vicious card of "Xinjiang cotton."
Through "Xinjiang cotton", a group of anti-China capital, mainly top US sports brands, to suppress the cotton industry in Xinjiang, and more importantly, to give the Chinese government the crime of "ethnic policy" and "human rights policy".
At the same time that our government denied the "accusations" of the West, our people launched a counterattack.
The model of counterattack is that entertainment stars, sports teams and "top-notch brands" are terminated, and consumers carry out a huge boycott.
We don't cause trouble, but we are not afraid of things either. The idea of the two-side game is very clear.
The attitude of Chinese consumers is: do not apologize, do not stop smearing, do not want the Chinese market.
The attitude of anti-China capital is: I just want to smear you, insult you, and make your money to trample on you!
In the first month or two of the "Xinjiang cotton" incident, the "ambition" of the Chinese was to surprise the United States, and the top foreign brand Menkeluo queer, sales fell sharply year-on-year.
Anti-China capital can not make money in the short term, but "no company serves soft", why?
Because they all bet Chinese no "memory", no money earned in the first half of the year, doubled back in the second half of the year!
By late September, the news that Chinese CBA champion Hu Mingxuan had signed "Adidas" shook the entire network.
People who are not familiar with basketball may be unfamiliar with the name "Hu Mingxuan", but in the basketball world, even in the sports world, Hu Mingxuan has multiple labels.
Adidas signed Hu Mingxuan, although it is a little worse in the "national degree", but in the basketball world, the "precision marketing" raid in the sports world is very successful!
Hu Mingxuan alone has such a big influence?
First of all, Hu Mingxuan was a champion member of last year's CBA, and he was also the MVP of the Finals, and even in the case of Yi Jianlian and others taking the contract of veterans, Hu Mingxuan has been internally defined as the "champion team as a family".
Secondly, after Zhu Fangyu retired, Hu Mingxuan was built as a new generation of three-point kings of the Guangdong team, plus only 23 years old this year, a youthful and handsome face, both strength and basketball "first youth idol", face value and other identities.
The most deadly thing is that Hu Mingxuan is a native of Xinjiang. "Xinjiang star" endorsement of "to break the backbone of Xinjiang's development" Adidas, which has great influence and impact in the world!
In February this year, after the "Xinjiang Cotton" incident was exposed, Hong Kong star Eason Chan terminated his contract with Adidas for the first time.
Eason Chan signed a "long-term contract" with Adidas, and this termination of the contract has left him with an annual loss of "nearly 100 million yuan".
As a Hong Kong singer, Eason Chan has done this job, in addition to praise, we are more admired!
However, Eason Chan lost "nearly 100 million" endorsement fees on the front foot, and Hu Mingxuan's behavior of "picking up leaks" endorsements behind him, so that there will be similar incidents in the future, who will terminate the contract? Who dares to terminate the contract?
Hu Mingxuan is obviously the darling of the fans, the darling of the team, he thinks that "he did it with taboos", supporting his support, what can he do?
Since Hu Mingxuan has been signed by the "Adidas Raid", what can we do next?
In the field of public opinion, Hu Mingxuan attracted a round of scolding.
However, the Basketball Association and the CBA did not issue strong penalties at the official level.
The Guangdong team, which plays for Hu Mingxuan, was given a penalty of "deducting half of last year's championship prize money".
And then what?
Then the Finals MVP, Xinjiang native Hu Mingxuan, can play on the CBA wearing the "Xinjiang genocide, forced labor" Adidas.
Even a little malicious thinking, in order to complete this "hunt", Adidas may even take into account the "fine cost".
"Half of the championship prize money" can break the "patriotic curse", and the brand ushers in growth, which is too cost-effective!
Fight Yang Shuyu again, from controversy to acquiescence
Hu Mingxuan, a native of Xinjiang, endorsed Adi, and the whole network was scolded, but what can the fait accompli do except make people feel humiliated?
"Bulk patriotic enthusiasm" has no after-action, but anti-China capital is "planned for a long time" and has "huge brand promotion plans and costs".
Before the National Day, the Chinese people have just been disgusted by Xinjiang Hu Mingxuan, just after the National Day, the news that the women's basketball team Yang Shuyu endorsed the Nike sub-brand brushed the screen again?
If Hu Mingxuan is a "youth idol with both strength and appearance" for the men's basketball team, then Yang Shuyu is a female player who links the women's basketball team with the words youth, fashion and goddess.
Especially at this year's Tokyo Olympic Games, Yang Shuyu, as a member of the national team of the new "Women's Three-Man Basketball", brought us back one of the most precious bronze medals in the big ball event.
Strength and achievement are the "foundation of the commercial value of athletes".
The personality is cheerful and the appearance is high, which raises the ceiling of Yang Shuyu's commercial value.
Obviously, at the same time that Adi hunted Hu Mingxuan, Nike, who had a poor reputation in the first half of the year because of anti-China, targeted this female player with excellent "passer-by".
In the "Xinjiang Cotton" anti-China incident, Nike has gone even more excessive than Adi, and in order to win Western praise, it has publicly made "anti-China remarks" many times.
But Nike's battle is obviously more beautiful to win.
In the Battle of Hu Mingxuan, the whole country was scolded, the boycott was a sound, the team gave the punishment of deducting half of the bonus, and the Chinese people won face.
Hu Mingxuan continued to wear Adi to the field, and the Chinese lost.
The first war did not have a single blow, and the second war was bound to "decline again."
By the time of Yang Shuyu's campaign, the Internet was already "mixed reputation", support and opposition, accusations and support of the voice, it was actually five or five!
Why is that?
Because Nike poked at the "hi point" of the Chinese people, it also mastered the supreme right to speak and the "wealth code".
Nike used various media platforms to declare that the spokesperson, Yang Shuyu, was "Asia's first female athlete spokesperson."
The first person in Asia! female!
Isn't that feminism? Isn't this the awakening of the feminine consciousness, the independent consciousness?
What's wrong with showing chinese female athletes in Asia?
The Hu Mingxuan incident suffered at least the punishment of "deducting half of the championship prize money", but when it came to Yang Shuyu, because of the identity of the female athlete, even the "accusations and criticisms" on the Internet were very restrained and dodged.
So that Yang Shuyu's grand endorsement of "Nike", the opposition wave gradually subsided, and without any punishment, it landed safely.
From Hu Mingxuan to Yang Shuyu, anti-China capital obviously has steps, teams, and plans to implement the "cannibalization strategy".
And the most simple patriotic feelings of our people, in the face of this systematic capital force, can only be tortured and killed, and then cursed!
If Yang Shuyu's battle was defeated like this, does anti-China capital need a third campaign? Will the anti-China capital in the "Xinjiang Cotton" incident be able to make money at will and harvest arrogantly in the future?
Iii. How do we confront the high-end bureau of "anti-China capital"?
Has the North Wind predicted this situation, and has it given an early warning?
In some recent articles, many friends in the comment area said that my "prophecy ability" is too divine?
This is praise, but in many scenes, it is a huge tragedy!
In the September 28 article of this year, "How to overturn the aesthetics of "mother cannon" and "white skinny and young" that plagued a generation? In view of the chaos of the entertainment industry and the Internet celebrity circle, I proposed to replace the distorted aesthetic of the Entertainment Circle Internet celebrity circle with a "healthy and positive" sports idol.
In this article, women's basketball player Yang Shuyu is one of the "health idols" that I push.
However, at the end of the article, I also warned of capital's "hunting" of sports idols.
The greatest tragedy of the "Prophet" is that he predicts that bad things will happen, but in the end he can only watch them happen.
In contrast, a country's young people chasing "sports stars" are at least healthier and upward than "entertainment stars".
However, due to institutional reasons, China's "sports athletes" have not experienced the "market baptism of the entertainment industry".
When they suddenly assume the responsibility of "youth idols", they do not know how to play with international anti-China capital.
In each similar incident, friends would call for "Why doesn't the state ban Nike?" "Why doesn't the state ban athletes from signing?"
If all of Our country's games with anti-China forces need to be "strongly forbidden by the government" and "strongly blocked by the government to block personal will" in order to be realized, then this battle has already been lost.
"Anti-Chinese people get out of the Chinese market" must be the voice of the people, must be the joint efforts of the people, and it is the force that makes the West fear.
If every anti-China brand, celebrities rush to endorse, consumers rush to buy, and finally force the government to oppose the people, forced to prohibit sales, then anti-China capital will only wake up from sleep.
From our game with anti-China capital, we see that the cutting and resistance of entertainment industry stars and "similar brands" is quite professional and efficient.
So is it said that entertainment stars are more patriotic than "sports stars"? Of course, we can't doubt the patriotic enthusiasm of "terminated stars", but we must also see that in the entertainment industry and in the film and television industry, we have a set of "unexploded contracts and social death" mechanisms in operation, so that these stars can "quickly take sides and cut quickly".
However, in the sports circle, whether it is a management agency or an industry association, whether it is punishment, or compulsory termination, or even measures to limit playing time, it cannot be introduced, let alone the deterrent power of letting sports stars "die socially".
The commercial value of China's sports stars must be getting bigger and bigger, but how to guide this value to develop in the direction of benefiting the country and the people, we are obviously not ready!
The two raids on anti-China brands have made our loopholes appear, and everyone pays attention to it, hoping that there will be no more anti-China brands making money in the future, and then cruel and cursed tragedies!