China Times (www.chinatimes.net.cn) reporter Guo Yilin Yu Na reported in Beijing
In the Women's U-Shaped Track Skills Competition of the Beijing Winter Olympics on February 18, Gu Ailing of the Chinese team won the championship and won the eighth gold medal for the Chinese sports delegation. The "Frog Princess" put on her panda hat and stood on the highest podium and received her third golden pier. Previously, she won gold and silver in the freestyle ski women's big jump and freestyle ski women's slope obstacle course competitions, and finally ended with two golds and one silver. Winner of three freestyle skiing medals at an Olympic Games, Gu Ailing was the first person.
Behind Gu Ailing's creation of China's ice and snow history is the escort of Traditional Chinese medicine experts. Zhu Jiangwei, attending physician of Sichuan Orthopedic Hospital, is the team doctor of the Chinese freestyle ski jumping and slope obstacle skills team of the Winter Olympics, in order to better prepare for the Winter Olympics, from October 2021 to January 2022, Zhu Jiangwei traveled with the team to Austria, Switzerland, the United States and other places to provide medical protection for the team members at any time.
During this period, after the training and competition, Gu Ailing's team went to the national training team station several times to seek medical rehabilitation. In view of Gu Ailing's physical characteristics, Zhu Jiangwei used the special techniques of Sichuan Zheng's Traditional Chinese Medicine Orthopedics to give her appropriate physical treatment, guided her to carry out functional exercises, and gave protective preventive measures to minimize the injuries and illnesses during Gu Ailing's external training competitions, laying a solid foundation for Gu Ailing to participate in the Winter Olympic Games in the best condition.
TCM and TCM are also recognized by more countries and athletes. A volunteer from the "10-Second Chinese Medicine Experience Hall" told the "China Times" reporter, "In the exchange with the visitors, I learned that many countries have adopted TCM external treatment as a common means for athletes to repair injuries and daily recuperation, which is encouraging and further enhances our confidence in the international dissemination of Chinese medicine culture." ”
Elements of Traditional Chinese Medicine at the Winter Olympics
"Bagua multi-faceted screen", "hope and knowledge screen", "heaven and man in one" experience screen, three screens of scientific and technological means, the traditional Chinese medicine on the screen, with the most popular short video form and the profound Chinese medicine kernel perfect integration, allegorical knowledge science and cultural dissemination in one. In addition, elaborate photo punching places such as "meridian slide rail screen", "meridian flow injection luminous light sign", "medicinal and food homology wall", "10-second junction wishing wall" are set up to attract visitors to take photos and spread them on the Internet.
This is the "10 Seconds" Chinese Medicine Experience Hall located in the Winter Olympic Village. As the only Winter Olympics exhibition project hosted by universities, the Chinese Medicine Experience Hall integrates modern science and technology to inject new impetus into the dissemination of Chinese medicine culture.
Since the opening of the Winter Olympics on February 4, the two experience halls in Beijing Village and Yanqing Village have become popular punching spots in the Winter Olympic Village, receiving many IOC officials, athletes from all over the world, accompanying doctors and other visitors, including IOC President Bach. Athletes will come to the immersive experience area to learn the five birds play moves, learn the pronunciation of Chinese herbal medicine, and everyone will feel the magic of Chinese medicine in a joyful atmosphere. The volunteers said.
It is understood that the 10-second Chinese medicine experience hall takes the cultural elements of traditional Chinese medicine as the core, integrates modern technology and national tide art, and strives to create an immersive multi-functional exhibition hall. In terms of content design, we strive to "have scenery step by step, culture everywhere", closely follow the core concept of "Yin and Yang Five Elements Theory", follow the life trajectory of spring, summer, autumn harvest and winter Tibet, and present the beauty of Chinese medicine through 8K, 5G and other high-tech means. Scenes such as "Understanding Chinese Medicine in Seconds", "Exploring Meridians", "Changing Seasons", "Traveling in Beijing", and "Kung Fu Punch card" are cleverly set up, and traditional cultural cores such as "Twenty-Eight Stars", "Acquired Bagua" and "River Tuluo Book" are presented with LED flexible screens.
In the specific exhibition layout, with the "10 seconds" Chinese medicine experience as the core form, the five elements of Chinese medicine experience area is divided, including the "Bagua Multi-faceted Screen" of human-computer interaction experienced by Chinese medicine for the first time; the "Look and Know Screen" that contains the 100-year covenant of Chinese medicine, the wonder of 100 grasses and the traces of 100 squares; the "highlight moment of Chinese medicine" that runs through the thousand-year history and looks at China and beyond; the shocking "meridian visualization slide screen"; the 360° immersive "Heaven and Man Unity Experience Screen" and the "10-second Quick Question and Answer" interactive Chinese medicine culture national tide area. The 10-second Chinese medicine experience hall closely combines traditional Chinese medicine with the main line of the Winter Olympics - science and technology - culture, fully mobilizes experts in various fields of traditional Chinese medicine to participate in the design, takes high-tech means and innovative concepts as the carrier of the profound cultural heritage of traditional Chinese medicine, combines the beauty of traditional Chinese medicine with self-media communication, and creates an innovative presentation mode of "traditional Chinese medicine + science and technology + national tide culture".
It is reported that there are a total of 28 living service spaces in the square area of Beijing Winter Olympic Village (Winter Paralympic Village), where the experience hall is located, which is an important place for participating athletes and team officials to enjoy one-stop shopping, leisure and entertainment during the competition, and is also an excellent external display platform. The novel presentation form and profound cultural connotation of the experience hall were "praised" by the visitors.
Delivering the voice of TCM to the world
In addition to the "10-second Chinese Medicine Experience Hall", in the "Chinese Medicine Culture Exhibition Space", many Chinese medicine companies participated in the exhibition. In the exhibition area of Proprietary Chinese Medicine, a relevant person from Yiling Pharmaceutical, as one of the exhibitors, told the China Times reporter, "The visitors showed great interest in the culture of traditional Chinese medicine, and recognized the active participation of traditional Chinese medicines such as Lianhua Qingpi and other traditional Chinese medicines in epidemic prevention and control and achieved remarkable results, which is a place of pride in the overseas promotion of traditional Chinese medicine." ”
In the exhibition space of Chinese medicine culture, the introduction of Chinese medicine in the prevention and control of the new crown pneumonia epidemic and the exhibition of the history of the epidemic struggle of Chinese medicine for more than 2,000 years have attracted the attention of many international friends.
"As one of the representative drugs of the 'three medicines and three parties', Lianhua Qingpeng has played an important role in fighting the new crown pneumonia epidemic, and has been registered and listed in nearly 30 countries and regions around the world, and has been recognized by more and more people." The above-mentioned Yiling Pharmaceutical source said.
Taking the great anti-epidemic spirit as the baseline, this part of the exhibition is displayed in the form of videos, graphics, physical objects, AI interactive experiences, etc., showing the profundity of Chinese medicine culture, the development and progress of the Chinese medicine industry and the contribution of Chinese medicine to the world. The exhibition is divided into four parts: "Artemisia annua, Rejuvenated Grass", "Colorful Chinese Materia Medica", "Chinese Medicine in the World", and "Chinese Medicine Participating in the Prevention and Control of the New Crown Pneumonia Epidemic". Among them, Yiling Pharmaceutical's Lianhua Qingyi capsules, macaroni capsules, GinsengSong Yangxin capsules and other patented Chinese medicines have been displayed.
As one of the co-builders of the traditional Chinese medicine culture exhibition space, Yiling Pharmaceutical has strong scientific research and innovation strength, established a new drug research and development technology system guided by the theoretical innovation of traditional Chinese medicine network disease, and developed more than 10 innovative patented traditional Chinese medicines with independent intellectual property rights, covering six major types of diseases with high incidence and large market dosage in the fields of cardiovascular and cerebrovascular diseases, diabetes, respiratory diseases, tumors, nervous system diseases, urinary system diseases, etc., forming a unique product layout advantage in the pharmaceutical industry. The use of drugs for cardiovascular and cerebrovascular and cold respiratory diseases has been in the leading position in the industry, benefiting tens of millions of people every year.
Since the outbreak of the new crown epidemic, Lianhua Qingpeng capsules/granules have been recommended by the "Diagnosis and Treatment Plan for Novel Coronavirus Pneumonia" jointly issued by the National Health Commission and the State Administration of Traditional Chinese Medicine (Trial Version 4/5/6/7/8) and the new crown pneumonia diagnosis and treatment plan of more than 20 provinces and cities. In January this year, Lianhua Qingpeng was approved to be listed in the West African country of Liberia, and its overseas territory continued to expand.
In terms of promoting TCM to go to sea, front-line workers also have a profound experience, set up in the Winter Olympics main media center of the TCM culture display space, through the display of TCM culture, tell the story of TCM, accelerate the promotion of TCM "going out", has become a window to transmit the voice of TCM to the world, TCM culture display space allows TCM to go to the world in a novel and interesting way.
The above-mentioned volunteers said that in the future, they hope to use the form of "flash mob" to enter the community and enter the school, and spread the culture of chinese medicine in the form of mobile exhibition halls in communities, schools, exhibition halls, large parks and other places in Beijing, broaden the public's understanding of Chinese medicine, and let more people see the beauty of Chinese medicine.
Trainee Editor: Sun Mengyuan Editor-in-Chief: Chen Yanpeng