Whether it is the krypton 001 sold out this year's deliverable orders only 2 months after the pre-sale was launched, or the record for the fastest delivery volume to break 10,000 in just over 3 months, krypton seems to have become a representative of acceleration. No, the Year of the Tiger has just passed, most people have not yet escaped the atmosphere of the New Year, but Extreme Kr has played a lot of "new tricks". The front foot just announced that the Krypton 001 will usher in the first major vehicle OTA, and the back foot has staged a big move of the official opening of the Shanghai Extreme Kr Center, which can be described as busy from the product end to the service end. However, under the "fast run", can the behavior of Extreme Krypton really be paid by the user? Today we will taste the two major events that Extreme Krypton just did.
Shanghai Extreme Krypton Center is a multi-functional trend space created for users
On February 18, the official announcement of the official opening of Shanghai Extreme Kr Center. This is the second Krypton Center opened by Krypton after the establishment of the Hangzhou Krypton Center. The global flagship store of Krypton Center is set up in Shanghai, which not only reflects the global concept and international vision of Krypton, but also brings the trend experience and travel lifestyle advocated by Kr to users in Shanghai.
The opening of the global flagship store of Kr Center is an important step for Kr to continuously improve its sales system and explore service innovation models. Based on user thinking, Shanghai Extreme Krypton Center covers rich functions such as product display, business negotiation, leisure boutique and entertainment through unique design and functional layout. For Extreme Kr, it is not only the exhibition space and product experience center of the brand, but also the trend center that leads the travel lifestyle and the co-creation center that stimulates the inspiration with users.
In the functional setting of shanghai krypton center, krypton continues the "official ride" of Hangzhou krypton center, and builds the krypton center into two parts: ZEEKR HALL product display area and ZEEKR PUB user experience area. However, the overall design style pays more attention to the application of elegance and luxury, which is more suitable for the unique tastes of Shanghai users.
In the ZEEKR HALL product display area, users can fully understand the krypton products and culture, and immerse themselves in the futuristic atmosphere in the process of taking photos and punching cards with the surrounding area of the extreme kr products and brand boutiques, while the ZEEKR PUB user experience area covers the three major experiences of ZEEKR Camp Kr Camp, ZEEKR Lounge and Hiding Zone Free Space, interpreting the comfortable and comfortable home of the heart.
With the concept of Wine Bar, the new ZEEKR Lounge image is very special, in the Shanghai Center, the tallest building in Asia, with a niche domestic wine as the theme, outlining the unique sail of the national tide brand. At the same time, the menu design of ZEEKR Lounge is inspired by the brand proposition "STAY ZERO STAY COOL" of Extreme Kr. Continuing zeekr Lounge's excellent tradition, inspired by polar day and polar night, it creates a bar culture where coffee and wine are integrated, while adding a lot of interesting alcohol-free wines to avoid the dilemma of users in the travel.
The first major version of OTA has 25 new features and more than 200 user experience improvements
In addition to the important news announced on the server side, users also reaped benefits on the product side. Since February 12, Extreme Kr has officially pushed ZEEKR OS 1.1.1 to users, and gradually pushed ZEEKR OS 2.0 Beta version including the first batch of functions of ZAD Extreme Kr Intelligent Driver Assistance System to the "OTA Pioneer Experience Officer" on the 2nd and 15th. In this OTA upgrade, Krypton has brought many new features and optimizations, including 25 new features and more than 200 user experience improvements.
From the perspective of specific upgrade content, the new version optimizes voice, navigation, human-computer interaction and other aspects, enriching users' daily driving and intelligent cockpit experience. Including the manual opening of the electric door, the automatic window lifting of the lock car, the driving memory mode, the active interaction of the seat memory, the second song of the light show, and the Bilibili application, which are relatively concentrated in the early stage of the user' attention, have been optimized. Taking the optimization content of the electric door as an example, the optimized electric door supports manual opening and closing, and the electric door can be manually set through parking interaction in the electric door control interface. Under this page, the front and rear doors can be set separately and the user can choose from them.
In the era of intelligence, OTA is the embodiment of the technical strength of car companies, it tests the accumulation of car companies in technology and redundancy in hardware, ZEEKR 001 relies on the VAST architecture of SEA, can realize the OTA of the whole life cycle of the vehicle, and truly enable the car to achieve growth and evolution. Through OTAs, you can quickly respond to user needs and truly co-create with users. In just three months after the delivery of Kr 001, Kr has carried out two OTA upgrades and completed more than 300 optimizations based on user feedback. The first OTA upgrade, involving 12 ECU units, and the second OTA upgrade, involving 13 ECU units, is the most significant vehicle OTA upgrade at present.
At the same time, the ZAD Extreme Kr Intelligent Driver Assistance System, which has attracted much attention from users, has also completed the push to the "OTA Pioneer Experience Officer", and Extreme Kr will complete the internal test with the "OTA Pioneer Experience Officer", and on this basis, it will be more refined and improved, and will soon be pushed to all users. In addition, the krypton official also revealed the OTA follow-up planning, in 2022, the krypton OTA will carry out 5 major version updates, several small version experience optimization, download, installation time will be further reduced, the installation success rate will continue to improve. And Extreme Kr will further respond quickly to user needs and continue to improve the user's driving experience. In terms of ZAD Krypton intelligent driver assistance system, Kr said it will gradually push more safe and reliable functions.
No matter how well it is said, in the end, it depends on whether the customer buys it or not. As the scope of user updates continues to expand, users have said that "this optimization is remarkable", "the Year of the Tiger has made a good start" and so on. It can be seen that the amazing extreme krypton speed, in the final analysis, still stems from the deep accumulation of krypton's thinking on users. In the product creation of rapid response to user feedback, in the service construction to accelerate the improvement to ensure that users lasting benefits, in fact, a closer look at the way forward of extreme krypton, those so-called seemingly urgent "quick moves", in fact, are extreme krypton based on user thinking, has long been included in the plan of the to-do.