Pharmaceutical industry "drug rebates" has been a big taboo, 21 years involving "bribery" pharmaceutical companies occupy the "half of the country", although it is caused by the domestic humane society, but also for us to ring a wake-up call, criminal cases, must not be touched.
Pre-job training for medical representatives
Many small partners will go through the training of pharmaceutical companies before joining pharmaceutical companies. Professional visits, departments will explain, market combing and other training is not busy, but many of the old representatives who have worked for many years are still only in the stage of "rebates" in exchange for sales, and many customers have become accustomed to it, suddenly stepping into the track of compliance promotion, often not adapting to them, learning to adapt is imminent.
What should be the path of compliance?
Recently, many pharmaceutical companies are undergoing compliance transformation, which is exactly in line with China's national conditions, and companies such as the real estate industry: Evergrande are also facing debt repayment. Under the influence of the epidemic, many pharmaceutical companies have faced a crisis in 21 years, collecting + medical insurance winning bids to reduce prices, improper operation of pharmaceutical companies has led to loss of bids, and the revenue of pharmaceutical companies is also facing great challenges.
So, why should pharmaceutical and device companies comply with the law?
The term inner volume has been very popular lately. To put it simply, relying on administrative power or unfair competition to obtain the market is to rob their own people of their own jobs, and naturally fall into an inward spiral after the growth of the pharmaceutical market slows down. If Chinese pharmaceutical and equipment enterprises want to develop by leaps and bounds, only by forging good products can they make their enterprises live longer. (Many companies open up relations with the upper echelons of the hospital according to the company's relationship, make good relations with department directors, and exchange rebates for sales, which is routinely operated by Chinese pharmaceutical companies.) ）
In the international market, it is difficult for domestic enterprises to gain a competitive advantage through other means, and only high-quality products and compliant operation are the way. Moreover, the process of internationalization is often still in the spotlight, and it will be more difficult to "riot operation". So from this point of view, this round of compliance is actually screening seed players that support the future development of the industry. (China's generic drugs are very powerful, but innovative drugs are really not much, generic drugs draw on the experience of foreign pharmaceutical companies, and then use the means of China's national conditions to achieve the purpose of occupying market share, although now many domestic pharmaceutical companies have changed their own thinking, but innovative pharmaceutical companies are not many, many pharmaceutical companies do not have the ability to develop innovative drugs, and even some enterprises that can develop innovative drugs are also running to the capital market, and there are very few pharmaceutical companies that really serve the people and benefit the people. ）
In the process of compliance transformation, enterprises often make the mistake of paying close attention to finance and insufficient ideological mobilization, which results in complaints, and once the financial report is not good, it will fall into a cycle. That is, adherents are even less likely to be compliant than lacking rules and processes. (Let's talk about the riot operation of a pharmaceutical company)
A domestic pharmaceutical company, the market value fell into more than half, and then optimize the sales staff, known as: low performance personnel. If you are a pharmaceutical company, there should be no sales indicators in the first place. And it is not only the sales staff that determines the changes in the market, some policies and changes at the upper level will also lead to the decline of the market. There are also business department "legacy costs" has not been dealt with for more than half a year, really drunk, some leaders also let the direct customer 21 years of cost direct 0 yuan, 22 years to start over, who gave so much courage, hope that the peers of a business department can get their own expenses, and then I think you can directly carry the bucket to run, a team to have the ability to unite and cooperate, rather than a dim big cake, big cake to see more, but can not eat, that also choked panic.
- Reshape the vision and goals, and reunify the development of enterprises and individuals; (the treatment must be in place, and only then will someone really do things and strive for a better vision)
- Create an atmosphere of backwater war, commercial competition is not advanced or retreat, no war will soon be eliminated, and if you win, everyone will raise their eyebrows; (leadership, team collaboration is indispensable, rather than drawing a big pie, facing the problem to solve the problem, the problem really exists, what is the use of evading)
- Reward and set up positive examples, hold more discussions with suggestions, and explore the way to compliance in line with the actual situation of your own enterprise. (There is no need to make some riots, or to make great reforms to the management of enterprises.) ）
The wind has picked up. Whether to soar in the wind or fly with the wind is a multiple choice question. We have the freedom to choose, and social development has its own freedom of choice.
Here is also the hope that the sales partner can do every job with peace of mind, serve every market, encounter disgusting leaders, and ask for more blessings (the most important thing is to implement their own money, and finally the ancestors who are empty of bamboo baskets are still everywhere).