On August 9, South Korean media reported that MAMAMO member Whee In signed a new brokerage contract with THE L1VE after parting ways with its old club, RBW Entertainment.
In June this year, after MAMAMOO's Hui Ren announced that she would not renew her contract with her old club RBW, her next signing has always been the focus of attention of the majority of fans. On August 9, Korean media reported that Hui ren had signed a new brokerage contract with THE L1VE Entertainment.
THE L1VE Entertainment is the agency founded by idol boy band VIXX member Kim Won-sik in July this year, which is also the second agency he founded. Unlike GROOVL1N, the first full-time agency to do hip-hop labels, THE L1VE Entertainment pursues diversified development of signed artists, and the first singer is Lee Yi-jin, who is known as the "Queen of Iron Lungs" in South Korea. As the lead singer of MAMAMOO, her singing strength and popularity are beyond doubt, and the mini album "Redd" released this year has sold more than 70,000 copies!
Since her debut as a member of the girl group MAMAMOO in 2014, Hui Ren has recognized her as a powerful singer through stage performances one after another. Although MAMAMOO chose to leave her old club this year and separate from the other three members, she did not quit the group MAMAMOO. Moreover, he also signed a contract with his old owner for a joint event until 2023, which involves recording albums, concerts, etc., so friends who like MAMAMOO are also worried that they will not appear like girls' generation, and there will be no new works after announcing that they will not disband.
But to tell the truth, in 2021, the Korean girl group disbanded and announced a little more solo, GFRIEND disbanded, GOT7 single flight is not disbanded, Apink Na'en ran away from acting, IZ*ONE composite group contract expired, etc., and blackpink, which is widely loved by domestic audiences, is also fully developed in their own development, and the integration activities are gradually decreasing.
Why in 2021, the Korean girl group will produce a large number of dissolution and departure, because the Korean contract can only be signed for a maximum of seven years due to various factors! Therefore, the "seven-year itch" is a major test for Korean girl groups, and the popular groups are even more so, typically representing girls' generation, which is also an important reason why Korean idol groups are difficult to maintain for a long time.
Finally, I wish Hui ren good development in the new company, and also look forward to the MAMAMOO combination to bring new works. Finally, why do you think it is difficult for idol groups to reunite and produce new works after announcing their solo flight? Welcome to leave a message to discuss~