2021 is a year for new energy vehicles, and many car lovers even call it "the first year of the outbreak of New Energy Vehicles in China". The continuous soaring data shows the broad prospects for new energy vehicles in the future of China's auto market, and also prompts new car-making forces and traditional car companies to fully accelerate the electrification of the track. On February 17, the BYD Group brand released a new logo, in addition, its BYD automobile also upgraded its own LOGO.
Adhering to the brand mission of "using technological innovation to meet people's yearning for a better life", BYD Group's logo is renewed, on the basis of retaining the passionate red color and the ring circumference, by adjusting the round frame lines and font details, the original sharp angle of the glyph is changed to a more mathematical and aesthetic rounded corner; at the same time, the whole is more rounded and generous, showing a sense of affinity and openness, realizing the perfect combination of technical aesthetics and humanistic feelings, highlighting BYD's "people-oriented" concept and using technology to solve social problems The determination to create a better life for mankind.
After 27 years of development, BYD has continuously innovated on the road of sustainable development, formed an ecological closed loop of the whole industry chain of the four major industries of electronics, automobiles, rail transit and new energy, and pushed leading technology from China to more than 400 cities in more than 70 countries and regions overseas, continuing to provide leading green sustainable solutions for the world. The ring in the logo represents BYD's global vision and sustainable development concept. In the future, BYD will continue to uphold the brand proposition of "achieving dreams" and build a more harmonious relationship between people, people and society, and people and nature around the world.
BYD Group's new logo will be used in its electronics, new energy, rail transit and automotive industries, while each brand in the passenger car segment of the automotive industry will use its own brand logo.
Among them, the "BYD Auto" brand has also optimized the logo from a visual point of view, starting from the specific scene needs of the business and the consumer perception interaction, which is in line with the current graphic design trend, more three-dimensional and design aesthetics, and more recognizable. The upgraded logo continues to implement the concept of "link, build together, move forward".
At the beginning of 2022, BYD chose to make a new move to the brand, hoping to actively embrace this era of change with a new attitude. In the upcoming upgrade year and brand upwards in 2022, BYD, as the leader of new energy vehicles, will further upgrade the user service experience and invest more in product research and development, relying on the comprehensive strength of "leading technology, leading quality and market leadership", which will create a complete automotive industry value chain for BYD and become an industry pioneer.