Tea, is a representative symbol of traditional Chinese culture, but also an important Chinese element in the history of Sino-foreign exchanges, tea fragrance through history, tea culture connects ancient and modern, many tea people have old-fashioned plots, each name is engraved behind a strong old people's emotions and cultural memories, those from the old time all the way through the old days in the changes of time enduring, enduring, timeless. At the beginning of the new year, the good news came from Donglai Group, and its Dongsheng Tea Factory was honored to be listed on the list of the sixth batch of "Fujian Time-honored Brands" newly identified by the Fujian Provincial Department of Commerce.
It is understood that "Fujian time-honored brand" refers to a brand that inherits unique products, skills or services in the administrative region of Fujian Province, has a certain historical background, distinct regional characteristics and cultural heritage, is widely recognized by the society, and forms a good reputation. The provincial and municipal levels will further increase policy support for "time-honored" enterprises at or above the provincial level, and use the online platform of the Ministry of Commerce's "time-honored digital museum" to create a centralized display window for "time-honored brands" in Fujian Province.
Fujian time-honored brand display
Fujian Donglai Tea Industry Co., Ltd. is located in the birthplace of the world's jasmine tea - China. Fuzhou, formerly known as Fuzhou Dongsheng Tea House, is a prestigious century-old brand, created by the "World Jasmine Tea Inheritance Family" Changle Jiu mu lin clan in the eighth year of Qing Xianfeng (1858), and is now operated by the fourth generation of Lin Zengqin as the chairman and the fifth generation of Lin Qingwen as the general manager. Donglai Tea has developed into a professional company that sells tea, tea products and tea sets and other tea derivatives, and has been awarded the top 100 enterprises in the comprehensive strength of China's tea industry, the provincial key leading enterprise of agricultural industrialization, the leading enterprise of agricultural industrialization in Fuzhou, and the leading enterprise of Jasmine tea in Fuzhou.
As the leading figure of Fuzhou Jasmine Tea, Chairman Lin Zengqin of Donglai Tea Industry has been awarded the Fuzhou Jasmine Traditional Craft Inheritance Master, the representative inheritor of the fourth batch of intangible cultural heritage in Fuzhou, the master of national tea craftsman tea making, selected into the list of 40 people who saluted the Chinese tea industry on the 40th anniversary of reform and opening up, the fuzhou labor model and other honorary titles, and was hired as a visiting professor by Fujian Commercial College.
In the historical changes and fierce market competition and development of modern China, the long-established brand that can be passed down and developed must be the result of the joint efforts of several generations of people, who have their unique secrets and are also the leaders of the big wave. In 1982, the fourth generation of tea king Lin Zengqin took advantage of the mighty east wind of reform and opening up to found the "Fuzhou Dongsheng Tea Factory" in Fuzhou Cangshan, continuing the process of making flower tea of the Lin family, the tea is rich and fresh, straight to the nose, and it is pleasant.
In 1997, Lin Zengqin registered the "Donglai" trademark. "Coming east", it means that the rising sun rises in the east and the purple qi comes from the east. East rise - east come, the soul returns! In 2011, Fuzhou was awarded the "Birthplace of World Jasmine Tea" by the International Tea Committee, Donglai Tea Industry was awarded the "World Jasmine Tea Inheritance Family" by the International Tea Committee; in 2012, Fuzhou Jasmine Tea was awarded the title of "World Famous Tea", and in 2012, Lin Zengqin established Fujian Donglai Tea Co., Ltd. In 2013, the "Donglai" brand jasmine tea, green tea, black tea and oolong tea were identified as "green food", and the Fuzhou jasmine tea and tea culture system was selected as the first batch of China's important agricultural cultural heritage projects, and in May 2014, it was listed as a globally important agricultural cultural heritage project by the Food and Agriculture Organization of the United Nations (FAO).
From the founder Lin Tianhe's "Dongsheng Tea Factory", through the "Dongsheng Tea Factory" of Lin Jingle and Lin Xiangtuan's father and son, to the "Dongsheng Tea Factory" of Lin Zengqin and his son Lin Qingwen, the traditional kilning process created after a long period of exploration and creation, as well as the jasmine tea culture contained in it, has been passed down from generation to generation and continuously carried forward. Behind it is the century-old accumulation of this time-honored brand. Chairman Lin Zengqin witnessed the history of Fuzhou jasmine tea from prosperity to decline, and from defeat to revival. He said, "In this life, we will make jasmine tea stronger and bigger, so that it will always be invincible in the world tea market."
A hundred years of wind and rain baptism, passing on the torch, careful management. Donglai tea industry adhering to the promotion of traditional Chinese tea culture, inheritance of Chinese civilization concept, so that Fuzhou jasmine tea glow with new vitality in the future, Donglai tea industry will be awarded the "Fujian time-honored brand" brand as an opportunity, continue to innovate in the inheritance, in the development of development, butterfly changes in the development, so that the century-old brand glows with new brand value, become a world-renowned national brand!