Now there are many companies will design their own mascots, these mascots are very cute, with the product image of the enterprise, people can see these mascots can directly link them with the enterprise, this is the brand effect. So, how exactly is the mascot designed?
1. Establish brand image
We all know that for a company, the mascot is very important, it can show the company's own brand image, at the same time, it is also a manifestation of the company's brand, symbolizing the power of the brand, in the production of mascots, must reflect the concept and essence of the brand itself. In terms of shape, although it is not necessarily required that its shape is completely similar to the company, it must also be similar to the spirit, and the color of the mascot matches the color of the corporate theme, which can achieve the purpose of coordination and unification.
2. Novel and unique
When designing mascots, everyone must know that their mascots have enough novelty that they cannot be similar to other mascots that already exist. Nowadays, there are already a lot of companies have their own mascots, if the mascot you design is not unique enough, then there is no way to let everyone notice, can not attract everyone's attention, naturally can not improve the marketing effect of the enterprise. Therefore, the mascot must have its own characteristics, only in this way can our corporate brand be more conspicuous among many brands and attract many users.
3. Strive to be beautiful and generous
When designing mascots, it is important to pay attention to the design of the mascot to be beautiful and generous. Because the mascot can not only make consumers have a state of not getting tired, but also make consumers fall in love with the mascot we designed, let consumers have an unforgettable mentality, let consumers trust the company, and recognize the brand.
4. Reflect the brand positioning
When designing the mascot, we should still reflect the positioning of the brand. The designed mascot must be in harmony with our corporate brand to achieve the purpose of coordination and unification, so we do not have to break away from the definition of the brand and create ourselves, which will destroy the brand image and the foundation of the company.
The above is about the mascot design, when designing the mascot, we also need to consider the characteristics of the mascot. We should try to use lively and interesting mascots, if such mascots are used, they can more accurately convey the brand image of the enterprise, and the mascots should have good promotion, and can be converted and expressed according to different design needs.