【China Life Consumption Network】A few days ago, the ULED wallpaper creative design competition launched by Hisense TV Joint Station Cool (ZCOOL) was successfully concluded. The cross-circle layer activity with the theme of "open ULED to travel" has attracted widespread attention and participation as soon as it was launched. Hisense ULED TV, led by picture quality, together with wallpaper design works that pursue detail expression, brings a new cloud travel experience to Hisense TV users and netizens.
This competition invited the outstanding designers of Zhanku to create TV wallpapers around Hisense TV, and jointly explore the infinite imagination of aesthetics and technology. In the later stage, these works with rich color use, strong visual impact and novel display form will be built into Hisense ULED TV, and the concept and color of the designer's work will be vividly displayed through the perfect restoration of Hisense ULED TV without color difference and the accurate transmission of color.
It is reported that Zhanku gathers a large number of designers, photographers, illustrators, artists and creatives, and is one of the most creative design platforms. Compared with ordinary design works, the details, colors, contrast and other performances of high-definition stereoscopic wallpaper are more prominent, and the technical level of the display end is higher. The cross-border cooperation show performed by Hisense TV and Zhanku is Hisense's technical confidence in the advantages of ultra-high-definition picture quality display of ULED TV.
It is understood that Hisense ULED TV adopts its self-developed ultra-image quality chip, multi-partition independent backlight control technology and HiView picture environment engine technology, of which multi-partition independent backlight control technology can divide the backlight into multiple independent control units, and accurately regulate each unit according to the characteristics of the picture, so as to achieve the effect of brighter and darker, enhance the three-dimensional sense and layering of the image, and bring users a viewing experience with a stronger sense of immersion and higher degree of restoration.
Relying on independent research and development technology and "subversive" innovation, Hisense ULED TV has become a typical representative of "open road overtaking" in today's TV industry. ULED technology in the initial stage of research and development received the National Development and Reform Commission project, the Ministry of Industry and Information Technology innovation major special support, when the technology debuted in 2013, the industry and consumers were pleasantly surprised to find that compared with the traditional LED display, ULED TV will be the picture brightness, picture contrast, picture layering, darkfield details, color precision reproduction and picture fluency and response speed to a new level.
After many technical iterations, Hisense ULED TV has continued to lead by XDR, ultra-high refresh rate, MEMC motion compensation technology, etc., and has become a recognized picture quality benchmark in the industry. Taking hisense U7G full-range flat-screen TV with the main "star picture quality" as an example, the outstanding picture quality performance is highly recognized by consumers, and its sales rank top 1 in domestic high-end TV in 2021. According to the monitoring data of Aowei Cloud Network in January 2022, among the top 10 best-selling models of offline retail sales, there are 5 products of Hisense TV on the list, of which four high-end products of the ULED series 65U7G, 65U7G-PRO, 75U7G and 75U7G-PRO are on the best-selling list. By the end of 2021, Hisense ULED products have applied for a total of 879 patents, and have obtained 405 domestic authorized patents and 66 internationally authorized patents, including US and European patents, breaking the situation that major display technology innovations in the past were dominated by foreign enterprises.