On February 17, BYD Group announced that it has renewed and upgraded its brand and released a new logo, in addition, its BYD automobile has also upgraded its logo.
Adhering to the brand mission of "using technological innovation to meet people's yearning for a better life", BYD Group's logo is renewed, on the basis of retaining the passionate red color and the ring circumference, by adjusting the round frame lines and font details, the original sharp angle of the glyph is changed to a more mathematical and aesthetic rounded corner; at the same time, the whole is more rounded and generous, showing a sense of affinity and openness, realizing the perfect combination of technical aesthetics and humanistic feelings, highlighting BYD's "people-oriented" concept and using technology to solve social problems The determination to create a better life for mankind.
After 27 years of development, BYD has continuously innovated on the road of sustainable development, formed an ecological closed loop of the whole industry chain of the four major industries of electronics, automobiles, rail transit and new energy, and pushed leading technology from China to more than 400 cities in more than 70 countries and regions overseas, continuing to provide leading green sustainable solutions for the world. The ring in the logo represents BYD's global vision and sustainable development concept. In the future, BYD will continue to uphold the brand proposition of "achieving dreams" and build a more harmonious relationship between people, people and society, and people and nature around the world.
BYD Group's new logo will be used in its electronics, new energy, rail transit and automotive industries, while each brand in the passenger car segment of the automotive industry will use its own brand logo.
Among them, the "BYD Auto" brand has also optimized the logo from a visual point of view, starting from the specific scene needs of the business and the consumer perception interaction, which is in line with the current graphic design trend, more three-dimensional and design aesthetics, and more recognizable. The upgraded logo continues to implement the concept of "link, build together, move forward".
The evolutionary history of BYD's car logos
About the evolution of BYD car logos, in fact, there is a certain history, the beginning of BYD's car logo is BYD three letters followed by a red, symbolizing the battery; in 2003, BYD acquired Qinchuan Automobile into the automotive industry, in order to distinguish the battery division and the automobile industry group, BYD designed a blue sky and white cloud marker for cars. Later, starting in 2007, BYD replaced the long-used "Blue Sky and White Clouds" logo with a combination of "BYD" three letters and an elliptical outline.
On January 1 this year, BYD replaced the ellipse contour mark with a new "BYD" standard with a more open meaning. "BYD" is both the pinyin initial of BYD and the abbreviation for BYD's corporate culture: Build Your Dreams.