Only if you have faith in your heart can you go far. Approaching the former residence of Chen Wangdao in Fenshuitang Village, Yiwu City, the well-known story of "the taste of truth is very sweet" takes place here. Fenshuitang Village is the birthplace of the first translation of the Chinese of the Communist Manifesto, the red tourism education base of Zhejiang Province, the demonstration village of beautiful rural characteristics in Zhejiang Province, and the theme party day activity base of Zhejiang Province.
In order to inherit the power of red, the Yiwu Tobacco Monopoly Bureau fully excavated the local red resources, integrated into the local rural revitalization plan, joined hands with the Hongxia Convenience Store in Fenshuitang Village to build a red station, and explored a new path for the community-based operation of the rural network terminal by promoting the rectification of store planning, the implantation of "one nail and four spices" chips, and the establishment of new convenience service projects. Nowadays, the red station in Fenshuitang Village has become a beautiful red landscape integrated into local rural tourism, and the average daily turnover of Hongxia convenience store has also doubled.
The picture shows the villagers' rest corridor next to the Hongxia convenience store in Fenshuitang Village
In order to further innovate the terminal construction carrier, close the cooperative relationship between the guest and the party and the masses, and promote the integration of the party industry to a deeper and more practical direction, the Yiwu Tobacco Monopoly Bureau fully integrates tobacco green with the party building red with the concept of jointly building a terminal ecosystem, continues to promote the iterative upgrading of the construction of the red station through "three bright and three beauty", explores and builds a new model of terminal community operation, builds a bridge connecting the relationship between customers and me, and the practice place of party and mass service.
The first is to show the terminal logo to make the store image more beautiful. Open up the bottleneck of rural network terminal resources, output the brand construction of "Xiangyi retail" channels, and give full play to the value of brand "chips" on a larger scale. Classify the construction standards, operation and maintenance specifications, and service guidelines of the rural network terminals, and actively promote the data label management of the rural network terminals. In accordance with the willingness of the rural network terminal investment, docking the new standard, designing hardware transformation such as front cabinets and back cabinets in different formats, and giving play to the demonstration and leading effect of channel brands in the construction of rural networks. Focusing on the work idea of "party building + network construction", we will promote the construction of the first batch of 36 "Xiangyi Red Stations". Uniformly configure the "Xiangyi Red Station" set of identification system, place the identity card of Communist Party members, disclose the "four wants and four noes" retail household commitments, and improve the recognition of "Xiangyi Red Station".
The picture shows Yiwu Tobacco party members discussing community-based convenience service measures with the owner of Hongxia convenience store
The second is to highlight the functional characteristics and make the regional humanities more pure and beautiful. With the support of research data and platform data, we will consolidate the work of hierarchical classification of rural network terminals and "file a file" to match customized services. Continue to revitalize the local red resources of Yiwu, integrate into the overall situation of rural revitalization, and integrate urban and rural development planning; combine local human stories, regional styles, local specialties, rural tourism, etc. to create a station "standard store" and "flagship store" that integrates with the overall design of the store. From the demand side, find out the consumption circle, service demand and other information, judge the consumption characteristics of rural folk weddings and local tourism markets, promote the application of drainage tools such as live broadcasting and group purchase, actively promote helping farmers, and read the "Classic of Mountains and Seas" in the new era. Promote the "style wall" and comprehensively display the photos of the activities of the red station; through community co-construction, set up functional areas such as "grid warm house, red lecture hall, and red book bar" to highlight the role of the party building publicity window.
The picture shows yiwu tobacco party members carrying out the "party history I tell" activity in Fenshuitang Village
The third is to highlight the service items and make the convenience measures more beautiful. Optimize the dislocation layout of the rural network business circle, rely on the ecology of Jiangnan water towns, and promote the iterative upgrading of the construction of the rural network according to local conditions. Innovative service products, close strong and strong alliances, village enterprises to build a red station flagship store covering the township level, to further enhance the consumer experience. Combined with the layout of store planning, set up a service area for the station, and promote seven standardized services such as "hot and cold water drinks, emergency charging, and reading books and newspapers". For the "3 km + 5 minutes" convenience service circle, encourage and explore a series of service initiatives for community-based operation. Give full play to the role of the red station as a window in brand display, convenient consumption, service to the masses, etc., promote the in-depth application of "four incense and one nail", eliminate the "digital divide" through exclusive "wisdom lessons" such as Xiangyi Growth Academy and DingTalk Live Broadcast, and continuously stimulate the business vitality of the red station. Focusing on the construction and use of the station service position, promote the sinking terminal of the work of the marketing branch, further innovate and do excellent service, and promote the terminal operation to be more efficient and vital through the radiation layout and the "station-style" service, so as to realize the party building work from tangible coverage to effective coverage.
Integrating into the overall situation of rural revitalization, the Yiwu Tobacco Monopoly Bureau takes the construction of red stations as the starting point to implement the specific measures of increasing employment and enriching the people and benefiting the people with public services. Through the prosperity of the rural terminal "Qingming Shanghe Map" bloomed by "Three Bright lights and three beauty", the experience of creating the "Fuchun Mountain Residence Map", and the vitality of the "Mass Creation Rural Map", it painted a new picture of a vibrant rural network terminal, (Yiwu Tobacco Monopoly Bureau Chen Binglai)