OPPO has recently had two things that have received a lot of attention; one is a good thing, and the other is a troublemaker.
A good thing is that the OPPO intelligent manufacturing center project, which covers an area of 1394 acres and has a total investment of 9 billion yuan, is expected to begin to be delivered and operated at the end of the year, and now it has entered the countdown.
The trouble is that at the beginning of this month, OPPO was launched by Nokia in the United Kingdom, France, India and other markets to launch patent litigation, so that OPP was trapped in the patent quagmire, which is undoubtedly a huge blow to OPPO, which aims to globalize.
In addition to these two events, OPPO has recently seen a major event: a series of personnel layout adjustments have been made. Among them, the most eye-catching are Zhang Changyan's "ascension", Liu Zuohu's "return" and Jin Leqin's "abdication".
What kind of big chess is OPPO in the next game?!
▲Renderings of OPPO Intelligent Manufacturing Center (Photo: Marina Bay New Area)
5G Dark War AI drama
OPPO Intelligent Manufacturing Center, located on the east bank of the Pearl River Estuary and on the banks of the Lingling Ocean, is another masterpiece representing the ambitions of the Greater Bay Area - Dongguan Marina Bay New Area Jiaojiao Bay Plate. Here it is well known to the people of the world because of Wen Tianxiang's poem "Fear the beachhead says panic, and the lingling in the ocean sighs".
This is an important node of the Guangzhou-Shenzhen Science and Technology Corridor, and it is also located on the administrative map of Chang'an Town, Dongguan, where OPPO originated, and its earliest name was Chang'an New District.
According to official media reports, the pace of CONSTRUCTION of OPPO Intelligent Manufacturing Center projects continues to accelerate. Among them, the data center project of the project has been basically completed and is expected to be delivered for operation at the end of this year.
▲Construction site of OPPO Intelligent Manufacturing Center (Photo: Marina Bay New Area)
Oppo intelligent manufacturing center project covers an area of 1394 acres, with a total investment of 9 billion yuan, including intelligent manufacturing plant, data center, product technology research and development center, 5G industry research and development center, AI artificial intelligence laboratory and talent apartment.
At present, the intelligent manufacturing plant of the project is 80% complete, and the talent housing project will start the foundation pit construction at the end of this year; the data center has started in November last year, and the project has been basically completed, and it is expected to be delivered and operated at the end of this year.
After the intelligent manufacturing center is fully completed and put into use, it is expected that the annual output value will exceed 24 billion yuan and contribute more than 1.4 billion yuan in tax revenue every year.
▲OPPO Intelligent Manufacturing Center site (Photo: Marina Bay New Area)
In addition to oppo intelligent manufacturing center, OPPO R & D center is also located in Chang'an Town, Dongguan, with a planned total investment of 2.2 billion yuan and an area of about 123.5 acres. The total construction area of the project is about 460,000 square meters, mainly engaged in the research and development design and testing of smart phones and peripheral products.
OPPO Chang'an R&D Center project is located in Dezheng Middle Road, Chang'an Town, consisting of 10 all-glass curtain wall towers, including office towers, talent development centers, R&D centers, mobile Internet R&D centers, testing centers, etc. The landmark office towers are 249.5 meters high!
The construction cycle of the R&D center is from 2019 to 2024, and the annual output value is expected to be about 10 billion yuan and the annual tax revenue is 250 million yuan.
▲Renderings of OPPO Chang'an R&D Center (Photo: Happy Chang'an)
The above report reveals OPPO's unprecedented R&D ambitions, and the biggest highlight is the 5G industry R&D center and AI artificial intelligence laboratory. What is more exciting is that the R&D staff of the intelligent manufacturing center will reach 20,000-30,000 people, and it is planned to be equipped with more than 3,000 sets of talent housing.
This means that Dongguan Marina Bay New Area will rise as an ambitious science and technology landmark like Songshan Lake Stream Backpo Village (Huawei European Town)! Like Stream Back slope Village, Jiaojiao Bay will also become one of the important birthplaces of 5G technology and artificial intelligence technology in the world, and become an important global player in 5G dark warfare and AI drama.
However, at this critical moment of the replacement of the old and the new, Nokia launched patent litigation in the United Kingdom, France, India and other markets, leaving OPPO in the patent quagmire!
The licensing agreement between Nokia and OPPO allegedly expired in June this year, and Nokia tried to update the agreement to cover 5G applications, but OPPO refused. According to China Business Daily, OPPO said that Nokia advocated extremely unreasonable license fees and tried to make OPPO make concessions in the licensing negotiations through litigation.
<h1 class="pgc-h-arrow-right" data-track="24" > As the head manufacturing enterprise of China's intelligent terminal products, OPPO has been jokingly called "soft bones that can't be beaten"; its core technology has been deeply bundled by communication giants such as Nokia, so that it suffers from the inherent "hypochondriasis". </h1>
Spending 9 billion yuan to build a super-large OPPO intelligent manufacturing center covering an area of 1394 acres is an important step to solve the patent dilemma and treat hypochondriasis.
Nokia is estimated to have seen through OPPO's "conspiracy", so it attacked in advance, aiming at laying out in advance and harvesting OPPO's "patent tax".
▲Renderings of OPPO Chang'an R&D Center
Newcomer "High" Old Retainer "Abdication"
OPPO has always been ridiculed and was born without R&D genes. But it is not entirely fair to say so, OPPO has been committed to the most recent research and development to the market: every time it innovates, it is always so close to the people that it receives close market applause. However, I have never heard of OPPO's so-called "no man's land" rhetoric.
Today's OPPO, which does not have R&D genes, must face the ambition of such a majestic scientific and technological city of 20,000-30,000 people, which is bound to be a challenge. As we all know, Chen Mingyong and other core members of OPPO's early days, some of whom studied liberal arts and did marketing, spent billions of yuan in marketing every year.
But thankfully, OPPO has made a big move in research and development. According to the 2020 international patent application data published by the World Intellectual Property Organization (WIPO), OPPO ranks eighth in the PCT patent application rankings, with more than 61,000 patent applications and more than 26,000 grants worldwide. Among them, the number of invention patent applications exceeded 54,000, accounting for 89% of all patent applications.
This means that OPPO has moved from a marketing-led to a technology-led enterprise on the road of strategic transformation. This is undoubtedly a huge challenge for the OPPO team.
All along, the impression of the OPPO team by the outside world has always been unclear. OPPO doesn't seem to have an absolute spiritual leader. Even there has been a certain sense of mystery about who the ultimate controller of the company is.
This is a previously published management list that should represent the OPPO team. However, this list only shows the relationship between OPPO's work team and does not indicate the equity relationship of OPPO's capital.
The OPPO company, as the outside world usually refers, refers to OPPO Guangdong Mobile Communication Co., Ltd. (hereinafter referred to as OPPO), and most of the operating companies under OPPO use this company as the operating platform. The company structure is also flattened, and its wholly-owned subsidiaries are only first-class companies, and the relationship between sun companies is no longer extended below.
As a capital platform, Guangdong Oujia Holdings Co., Ltd. (hereinafter referred to as Oujia Holdings) is the holding parent company of OPPO Guangdong Mobile Communication Co., Ltd., and holds 100% of the shares of OPPO.
At this level, capital relations are still simple and clear. But at the next level, the uniqueness of this enterprise can be seen: the actual controller of Oujia Holdings is the "Trade Union Committee of Guangdong Oujia Holdings Co., Ltd.", a non-corporate legal entity (unified social credit code 81441900686448757A); and the ultimate beneficiary is a company registered in Hong Kong: GaoYao Group Co., Ltd., which was registered in 2014, and the head of the company is YU-FEN CHENG, and the position is Director.
This has put a veil of mystery on OPPO's equity relationship. It is generally believed that the founder, president and CEO Chen Mingyong who can represent OPPO externally. However, this cannot be clearly defined in terms of equity relationship.
In the past, it was generally believed that the second person of OPPO was Jin Leqin, who was the co-founder, global vice president, and also the legal representative and chairman of many OPPO affiliated enterprises. However, this year, after a series of changes in industrial and commercial registration, it is shown that Zhang Changyan replaced the original role of Jin Leqin and directly rose to the position of OPPO number two.
Jin Leqin used to be the soul of OPPO's technical team. Jin Leqin graduated from Zhejiang University majoring in applied electronic technology, as we all know, known as OV Shuangxiong of the Backgammon Department, its early core team members, mostly from Zhejiang University, and duan Yongping department at the grandmaster level.
Jinle personally witnessed the whole process of OPPO brand from conception, birth to growth. From 2004 to 2017, he was responsible for the management of OPPO's Industrial Design Center. Under his leadership, the industrial design team has continuously made breakthroughs and innovations, successively realizing the design of innovative products such as A103 smiley phones, N series rotating cameras, and Find series flagship models, laying the leading position of OPPO industrial design in the industry.
▲OPPO co-founder Jin Leqin (Photo: OPPO official website)
Jin Leqin's current "abdication" is whether it is a successful retirement, Ma Fangnanshan, or with the company's strategic transformation to give way to the successor, or there is another heavy responsibility on the shoulders, it is unknown.
However, although Jinle Qin no longer serves as the legal representative and chairman of Oujia Holdings and OPPO Mobile Communications, he still serves as the legal representative of Dongguan Ouchuang Industrial Investment Co., Ltd., a real estate development enterprise under OPPO [the company was established in October 2018 with a registered capital of 500 million yuan and is a wholly-owned subsidiary of Oujia Holdings, whose main business includes industrial investment, real estate development and operation, property leasing, etc.].
Zhang Changyan, who is newly promoted, is not a newcomer, and his previous position at OPPO was vice president and president of human resources. There is very little public information about Zhang Changyan, only two:
1. In April 2017, the 2017 China Processing Trade Products Expo (hereinafter referred to as the 2017 Canada Expo), jointly organized by the Ministry of Commerce, the State Intellectual Property Office and the People's Government of Guangdong Province, was opened in Dongguan. At that time, Zhang Changyan participated in the forum of the conference as the head of OPPO's quality department.
2. In October 2018, Zhang Changyan, as the vice president of OPPO and the president of the manufacturing and quality department at the time, was appointed as the vice chairman of the Quality Control Self-Discipline Alliance of China Communications Home Property Association.
From the above limited information, it can be seen that Zhang Changyan is also a technical cadre of OPPO, who once served as a family member of the "Manufacturing and Quality Department", and then turned to the "personnel" work, which gives people a kind of imagination of cultivating successors.
▲Zhang Changyan, the new legal representative and chairman of Oujia Holdings (left)
OPPO to the left Chen Mingyong to the right
As early as 2020, OPPO made adjustments to the company's organizational structure. In April 2020, OPPO established the China region, Liu Bo served as the president of the China region, and the "veteran" Liu Liegui served as the president of global marketing, thus completing the first round of high-level personnel changes, forming a global synergy and strategically strengthening the personnel layout in China.
By this year, Zhang Changyan "ascended", Jin Leqin "abdicated", and OPPO completed the top-level design of personnel. As the CEO of the company, Chen Mingyong's position is as stable as Mount Tai.
On January 4 this year, Chen Mingyong released a New Year's speech, saying that OPPO should become a leader in the era of mutual integration of all things, and complete the leap from a single mobile phone company to an ecological technology company. Among them, the mobile phone business is the cornerstone, and it is necessary to forge ahead and break the high-end situation.
"Breaking the high-end" has become the keyword of OPPO, especially 5G, AI, etc. are about to enter the explosive period, which provides a larger market space for mobile phones. In the future, with the increase in sales of 5G mobile phones, high-end machines will also be one of the fastest growing markets in the world.
Zhang Changyan's ascension may also hide a greater ambition: OPPO accelerates the development of layout chips. According to Tianyan, Cingxing Investment (Chongqing) Co., Ltd., which is wholly owned by OPPO's parent company Oujia Holdings, was established on May 10 with a registered capital of 100 million yuan. This is the latest investment platform company established after Zhang Changyan became the legal representative and chairman of Oujia Holdings, and Zhang Changyan also served as the legal representative and executive director.
On June 3 this year, the business scope of Cruise Star Investment was changed to: "Invest in the field of mobile phone industry chain, mobile Internet industry chain, high-tech high-end manufacturing and other fields with its own funds"!
OPPO has invested heavily in semiconductor companies, and has invested in Jiangsu Changjing Technology Co., Ltd., Guangdong Micro-Capacity Electronic Technology Co., Ltd., Shanghai Nanxin Semiconductor, UWB chip design company Shanghai Hanwei Microelectronics, Kunqiao (Shenzhen) Semiconductor Technology Industry, Weizhao Semiconductor and so on.
According to media reports such as Jiwei Network and Nikkei Asian Review, OPPO is stepping up the design of its own mobile phone chips, including recruiting top engineering talents from its suppliers; industry news further revealed that MediaTek mobile phone chip master Li Zonglin joined OPPO last year to take charge of the mobile phone chip department.
It is understood that in early February last year, OPPO's internal article proposed a "Mariana" plan intended to develop its own chips.
Just when Zhang Changyan turned to the left and led OPPO to turn to high-end technology research and development such as mobile phone chips, Chen Mingyong's attention turned to the right, leading OPPO to start another trend: car building. According to media reports, Chen Mingyong recently met with Zhu Wei, president of the China Passenger Car Division of the Ningde Times, and the two sides chatted for several hours, and Chen Mingyong also led the team to visit China Automobile Research Institute and other institutions. Just last month, OnePlus mobile phone returned to OPPO and became one of oppo's independently operated brands. It is reported that OPPO's arrangement is mainly to let Liu Zuohu prepare for the car.
Liu Zuohu is also an OPPO veteran who can be called "Duan Yongping's disciple". Previously, it was reported that Chen Mingyong, the founder of OPPO, has explored and investigated the resources and talents of the industrial chain of new energy vehicles. In addition, OPPO insiders broke the news that OPPO has applied for car-making patents, and there are many technology patents, all related to smart cars.
▲OPPO old minister Liu Zuohu (data map)
Source of this article: Dongguan Avenue