The renewal of the soju advertisement for the girl group Apink member Park Chu-long as a model event has become opaque.
According to South Korean media reports on the 6th: The contract signed by Park Chu-long, a member of the girl group Apink, and a brand of shochu under the Rakuten liquor category who is working as a model will expire on the 14th. Han Entertainment did not know that due to the recent controversy surrounding Park Chulong, the brand side is struggling with whether to renew the contract.
Prior to this, Park Chu-long was accused of drinking as a minor. According to friends who attended a bar party with Park Chulong in 2008, although Park Chulong was only a high school student, he would go to the bar and hold a drinking party with friends every weekend.
A friend who accused Park Chu-long of being the perpetrator of school bullying provided a photo of Park Chu-long drinking when he was a minor (then under 17 years old). In the photo, Park Chu-long paints delicate makeup and takes photos with friends in front of the camera.
For the netizen's "exposure", Park Chulong's brokerage company denied and refuted it with "this is an obvious false accusation".
However, A still insisted that Park Chulong apologize, saying that "due to the blow (at that time), to this day, more than 10 years later, I am still suffering from mental trauma." ”
At present, Park Chu-long's brokerage company has sued A for falsely accusing Park Chu-long.
However, the haze surrounding Park Chulong has not yet been lifted, so the endorsement and renewal of brands such as shochu advertisements have also attracted much attention.