Born in modern times, but not only in modern times—
A hundred years ago, when the Bauhaus was founded, an unprecedented and impactful design aesthetic began to sweep the world. The Bauhaus schoolhouse of Walter Gropius, the Czech Villa Tughenhardt of Mies van der Rohe, the Longchamp Church of Le Corbusier, the Flowing Water Villa of Frank Lloyd Wright... The booming modernist design began to spread from architecture to various fields of art and culture.
Villa Savopo in Le Corbusier
Fast forward to 1995, when the domestic design industry was still in obscurity, and Conneden, who adhered to modernism, was officially established in this year. Since then, Coneden has introduced the modernist design theory system into China, designing and creating products and spaces.
By 2022, Connadon is now all over the world. How to continue to become the visual focus of high-net-worth individuals and create a new commercial space for the continuous growth of store performance is a problem that Canetun has been thinking about when designing commercial spaces. The new commercial space needs to solve the following three problems: differentiation, artistry, and commercialization.
Just as Coneden products pay attention to the strong sense of design, elegant and unique modernist aesthetics, but also select the best walnut, black twig, rosewood and other top woods, with innovative ideas and the use of leather handicrafts that inherit ingenuity, to create subversive traditional, unique furniture, so as to enjoy a high degree of recognition in the industry.
The creation of the cognideon commercial space is also based on the logic that in order to do a good job in this new commercial space, the design team has conducted in-depth research on the commercial space of international luxury goods, from the commercial circulation to the choice of materials, the use of color and lighting, forming a new conaden design standard.
The designer drew on nine prototypes from Le Corbusier's architectural design to form a unique and recognizable shape design of the sky and wall. The entire tone is made of cool light gray, dark gray, and warm walnut contrast, and the partition is made of gray glass, which not only increases the sense of space in the storefront, but also makes the product more advanced, Contemporary Uniqueness (modern minimalism) and Timeless Elegance (timeless elegance) can be perfectly presented.
Extending from the façade to the interior, the architectural language of the master modernist design is subtly presented in the space. The use of dark gray artistic paint, with the wall concave and convex shape, makes the artistic temperament of the entire façade unique.
The ceiling of the space uses 7 levels of superposition, articulation and staggering exaggeratedly, so that the design sense of the entire space is bursting, forming a strong visual impact.
The large rock slabs made of Armani ash on the ground not only highlight the texture of the entire space, but also enhance the depth of the scene.
The wall surface is selected from light gray, dark gray and artistic paint with glitter silver, so that the wall surface increases the sense of layering, and its inherent sense of luxury also comes to the fore.
The designer has cleverly implanted the architectural elements of Scapa in the wall, and the use of multi-level recessed shapes makes the wall more flexible and artistic.
The lighting engineer tailored exclusive luminaires for The commercial space of Conadon, and the angle, illuminance and color temperature are just the right match, which is in line with Coniden's pursuit of products - good look and easy to use. In the atmosphere created by such lighting, the sense of quality of the product can be better presented, even if the eyes stare at the light cup for a long time, it will not produce any flickering eyes, making it easier for people to immerse themselves in such an environment and stay longer.
As a carrier of consumer behavior, under the fierce competition of contemporary times, differentiation, personalization and cultural core have become one of the criteria for judging whether it has commercial value. Coneden is undoubtedly the leader in this field, the relationship between product and space from the demand side to the emotional side, in this time of stay and interaction, the business logic is also sublimated into the output of brand culture, the Conneden advocated the philosophy of the good life and the deconstructed modern aesthetics.
This kind of deep thinking and execution of the space design strategy shows the deep heritage of Conadon in space design, and also reveals the commercial purpose behind the brand, so that customers are not only willing to buy products here, but also eager to hand over the design of the whole house to Conadon to complete. It can be said that the new commercial space of Connaughton is for the proposal of a better life!
Let's look forward to the perfect presentation of Connaughten's global stores with a new image!