Speaking of the most popular jewelry and gold brand among young people today, Chow Tai Fook is definitely on the list. But when many people buy gold, there will be a kind of "oolong" situation, such as when you want to buy Chow Tai Fook products, but accidentally mistakenly walk into the store of Saturday Fook, especially for the elderly, this kind of thing often happens.
In this regard, many netizens also said why so many brands that sell jewelry and gold are called Zhou xx? Could it be that the leaders behind them are all surnamed Zhou? In fact, it is not, take the fire all over the streets and alleys of Chow Tai Fook, its current leader is not surnamed Zhou, but the Zheng family.
In fact, Chow Tai Fook's boss at the beginning was indeed surnamed Zhou, but with the development of the brand, the person in charge also changed.
The story of this century-old jewelry brand begins in 1929, when the founder, Mr. Zhou Zhiyuan, founded Chow Tai Fook's first gold shop in Guangzhou, specializing in traditional gold jewelry. In 1931, Zhou Zhiyuan moved the store from Guangzhou to Hong Kong. By 1940, Chow Tai Fook, a key figure in the rapid development of the brand, Zheng Yutong, appeared.
With a genius business acumen, Zheng Yutong rose from a small guy to a shopkeeper, and in 1943 married Zhou Zhiyuan's Qianjin Zhou Cuiying, and since then truly became the half master of Chow Tai Fook.
The turning point of Chow Tai Fook from a small brand to a household name was in 1956, in order to change the shoddy "nine zero gold" that appeared in the market at that time, Zheng Yutong made a bold decision to launch the "four nine gold", that is, the gold content of 99. 99% full gold.
Obviously, this decision has been opposed by many people, but it is precisely because of this decision that Chow Tai Fook's pure gold jewelry has become a model of gold jewelry industry, and at the same time, Chow Tai Fook has truly become synonymous with "authenticity", laying the cornerstone of it as a century-old jewelry brand.
To this day, Chow Tai Fook is still the gold brand of choice for most consumers. Especially as it becomes more and more new, designing one style after another that is quite popular with the younger generation of consumers, it will be sold out every time it is new.
It is worth mentioning that some of Chow Tai Fook's styles are good-looking but the price is not expensive, and there are even frequent out-of-stock situations. Take the super big name day event launched by it and Vipshop as an example, on the day of the event, a large wave of young people rushed in, and many inexpensive styles were sold out as soon as they were on the shelves.
According to the data of vipshop, the number of orders from the post-80s, post-90s and post-95s accounted for about 70% of the total number of orders on the day, in addition, Chow Tai Fook's sales in a live broadcast at Vipshop reached 20 million, which is enough to prove Chow Tai Fook's position in the hearts of young consumers.
It can be seen that the reason why Chow Tai Fook can develop to this day is inseparable from Zheng Yutong's painstaking management, and his successor is also continuing to write a century-old legend.