Are club shops, golf simulators becoming standard?
Perhaps at the beginning, the golf club was not the target customer group of Heng Taixin - it just wanted the public to enjoy the fun of golf indoors - but because of the precision, convenience, small footprint and digitalization of the simulator... As well as the current domestic golf climate, it is rapidly becoming popular in golf clubs, and even has signs of becoming a standard.
Located in Shuiwan Road, Xiangzhou District, Zhuhai, Sunshine Golf Shop has a history of 16 years since it settled in Zhuhai in 2003, operating golf brands such as PING, Titleist, Honma, XXIO, Yonex and so on. There is such a golf simulator set up in the supply store. Li Xiaojun, president of the supply store, explained the reason behind it this way: "Our store is not in the driving range, nor is it in the stadium, but guests need a venue when they try the shot. Heng Taixin simulator requires a small area, and at the same time can realize the needs of guests to test the pole. ”
It is understandable that golf clubs coexist with golf courses and golf driving ranges, and this ecology is believed to have a history of hundreds of years. After all, people who play on the pitch need support from the clubs at all times. In turn, the lack of test places is indeed not conducive to the sale of golf equipment.
However, with the golf simulator, the club shop can jump out of such a small living space and come to the more densely populated city center to face a larger market.
Shenzhen Golf Club's newly opened store is located in Nanshan RuiYuan, Longzhu 3rd Road, Nanshan District, Shenzhen, and is also a store specializing in golf supplies, including Brands such as Adidas, Taylormade, and PING. General Manager Wen Zhaohui pointed out that the Heng Taixin simulator is set in the store, and what he values most is that customers can get a lot of data when they try to play, which is an important reference for customers when choosing clubs. "Every guest is different, the products that suit him are naturally different, and the data of the guests must correspond to the data of the products, so that he can get the most suitable products for himself." Wen Zhaohui said, "In fact, each customer at different stages, the corresponding club is different. A series of batting data collected by Heng Taixin helps sales staff and customers to choose the right equipment. ”
The clubs also mentioned Heng Taixin's unique feature, the putter simulator, which helps their sales. After all, coming to the club shop to buy clubs also includes the purchase of putters, and the feel of putters is often an important reason for customers to decide whether to buy. Zuo Li, president of Guangzhou Panyu Wanhui Golf Store, emphasized this part: "Heng Taixin's feature is the putter system, and the simulators on the market do not have Heng Taixin's push bar automatic lifting system. With this system, playing the ball and testing the club are more realistic. ”
Not only the club shop, but now the workshop has also begun to combine with golf simulators, such as the well-known "Golf Design" in China. "Our workshop is mainly engaged in tailor-made, when the guests choose the shaft, we need some data to test," and Dimen manager Wei Zhan'an said, "for example, his swing speed is 90, what kind of shaft we want to choose for him to test." In this regard, you can't see it with the naked eye, and you can only test it with instruments.
"The most important thing for heng taixin is to be precise enough for us. If it is not precise, take the swing speed, if the deviation is too large, it will be counterproductive to replace him with an incorrect shaft. The more accurately we test, the more helpful it will be to our guests. ”
For various reasons, golf clubs and golf simulators join hands, not necessarily, the future of golf clubs without golf simulators can not be.
Of course, the practitioners of the club shop also put forward higher hopes to Heng Taixin. "I hope that Hengtaixin can think more about us and tilt towards us in functional development," Wen Zhaohui said, "for example, more intelligent, can help customers find the most suitable club for themselves." ”
To be sure, if Heng Taixin becomes the standard for golf clubs in the future, this function is necessary.