Love is not a wholesale product on the assembly line.
Or slow to operate.
During the period of watching the trend of the three Valentine's Day romance films, many friends have picked up the pen of whipping and angrily rebuked several lame films; on social platforms, the highest-grossing "Ten Years of Wen Ruyan" was shot at the hot search. Before writing, several colleagues in the editorial department who also walked into the theater were also enthusiastic to give advice for the title:
"Believe me, this love film is not happy to watch" "Watch love movies? Farewell", "You take the money away, I really don't watch the movie", "It's time for couples to go to the theater to see the bad movie of the year" ...
It can be seen that the meaning of not spitting unpleasantness.
Back to the main topic, pay attention to these three films - "Ten Years of A Pin Of Warm Words", "Don't Forget I Love You", "I Want to Go to Your World to Love You".
On the third day of release, it can be seen through the daily box office data that the attractiveness of the three films has dropped for all to see, and the box office on the first day (Valentine's Day) accounts for more than 90% of the current total box office. In terms of Douban score, the only one with a box office of more than 100 million yuan at present, "Ten Years of Wen Ruyan" has been scored, with a score of 2.8; observing the short evaluation area of the other two films, it is also one or two stars, predicting that after the film has been opened, "I want to go to your world to love you" may become the first word of mouth in the 2022 Valentine's Day slot with a score of 4-5 points.
Looking at the film itself, it's not surprising that this is the case.
First of all, after watching it, I still can't remember the title, "Don't forget that I love you", "I want to go to your world and love you"... These vernacular titles all seem to have moisture in the slobber song.
There are also some inexplicable behavioral logic and emotional advancement in the plot: for example, the long-lost heroine reunites with her biological parents in "Ten Years of A Pin of Warmth", the adopted daughter loses her temper inexplicably, and the biological parents drive the hard-to-find daughter to live with the son of someone else's family; in "I want to go to your world to love you", the heroine can secretly agree to this for the male protagonist who has never met, which is more fantastic than the fantasy setting designed in the film.
Then there is the industrialized forced sensationalism and headless blank space in the play - two of the three films are killed, as if they can stab the audience to cherish the people around them; "crying" is also the locking skill of several films, not crying is not enough to make an object; love does not heat up in the common experience, but relies on narration to bless the feelings in "separation"...
Speaking of which, from the resumes of several young actors, there are works and roles that can be handed, and the acting skills (mainly crying skills) this time are not bad, but several films still make the audience feel overwhelmed, at the root, it is still the filmmaker's assumption of the market, the lack of respect for the audience, and the lack of sincerity of the creators.
The audience's general complaint about the Valentine's Day file reflects the slightly declining status quo of domestic romance films to a certain extent: today's love films, often marketed in place before the release, cannot capture the audience after they are released, and after some time, it will make people vague or even completely unable to retain memory points.
In recent years, the industry has produced a lot of romance films - the reason why "production" is used is because many of them are only aimed at special slots, quickly harvesting a stroke and waving their sleeves to turn away.
2017's "Born Wrong", "Pride and Prejudice", 2018's "First Love Shallow Rules", "Later Us", 2019's "A Kiss and Promise", "Blue Life and Death Love", "Fifty Meters of Love", 2020's "I Am Waiting for You at the End of Time", "If the Voice Doesn't Remember", "Tomorrow You Still Love Me", 2021's "Your Wedding", "I Want Us together"...
These romance films have different release times: Valentine's Day, "3.14" White Valentine's Day, Tanabata, Christmas, cross-Chinese New Year's Eve, and holiday files such as "May 1st"; but from the perspective of word of mouth, except for the Douban score of "I Want Us Together" of just 6.0, the rest are all "failed".
The creative problems buried in these romance films have actually been exposed for a long time.
Just as the three films in the 2022 Valentine's Day file refracted, some creators have gone to the road of profit, lacking good creative awareness and creative ability, which has led to the mass production of assembly line films with a single style of play. Nowadays, many romance films are developing towards "polarization" - either high sweet or sadistic, especially after the box office success of "Ex 3: Goodbye Ex" in 2017, the abuse points of romance films have increased. This would have been nothing to blame, but when it was created, it was abused for the sake of abuse, and the plot of roughly adding yin and yang, long-term separation, and constant misunderstanding made the story lose its taste.
In particular, many romance films like to routine two paragraphs: the first half is the ignorance and beauty of the campus period, and the second half is the cruelty of reality after entering the society and the fate of the fate, but the same way of telling the bitterness of adults, the choice of love and bread, really makes the audience feel that since "Those Years, the Girl We Chased Together", this idea has not grown.
In fact, a good love story must not follow the routine, the classic love film "Titanic" the love story cycle present on both sides is very short, the heroine also has her own family decades later, but still makes the audience moved; "Heartbeat", "Two Little Guesses", "Love You, Rosie" all tell the story of the young plum bamboo horse lovers, in their stories, there are differences of opinion, there are mutual absences, there are also going rounds, such a plot arrangement is more reasonable; "Young You", "Love Myth", etc. They all combine other themes, elements, or explore some social topics, which makes the background of the love story in the film more full.
In fact, when the audience watches a love movie, it is to see a living person who is in love. Starting from the assembly line plot, and then inserting "special characters" is obviously empty, by making the romance film look like a cheap wholesale product, and love, a common human emotion, cannot be moved from wholesale.
One of the reasons for the "wholesale" situation of creation is also market factors. This is obviously reflected in the schedule arrangement, when in order to target a certain schedule, romance films are prone to interactive attributes greater than content attributes, which is obviously inverted.
Judging from the response of the three love films in the 2022 Valentine's Day file, it seems that the brakes can be put on the brakes on the customized version of the love film: the hot couple who no longer cares about the quality, the endurance of the "love wholesale" is also limited.
Editor-in-Chief: Yi Wu
Author: Supper
Edit: Wu Kui
(Some of the pictures come from the Internet)