On February 14, WeifangXia Mountain District held a signing ceremony for the prefabricated vegetable science and technology innovation industrial park and the food ecological project. Shenzhen Jincheng Baiwei, Suzhou Yanlukou, Shanghai Haijinghao, Daoxiangcun, Guangdong Hongyu, Mujia Food and other 16 food production and supply chain enterprises came to Xiashan and signed a contract with Xiashan to build a prefabricated vegetable industry platform.
What is a prepared dish? Curry chicken, fish fragrant meat shredded, shiitake mushroom slippery chicken, Yangzhou fried rice, French cream bacon noodles, cream mushroom soup, cooked in the factory, quick-frozen, divided into small bags, just heated in water or with microwave oven, torn open packaging can be eaten, the taste is almost comparable to the freshly fried, which is the reporter in Weifang XiaShan on February 14 in Shandong Xinhe Sheng Food Group Co., Ltd. experienced. According to reports, these pre-processed finished dishes are "pre-made dishes".
"Prepared dishes are deep-processed foods with higher added value than traditional raw material products. At present, with the support of the government, we are preparing to start construction of a prefabricated vegetable factory with an annual output of 60,000 tons. Welcome to cooperate with us to promote and sell pre-made dishes! Wen Haitao, president of New Hesheng Group, said to these visiting merchants.
On the south side of Xia Shan Xia Ning Street and the east side of China Railway Guojun Zhizuo Valley, a plot of more than 200 mu has been vacated, which is the site of the first phase of the Xia Shan Prefabricated Vegetable Science and Technology Innovation Industrial Park. "We can build customized factories for everyone, or we can invest in the construction of shared factories, and everyone can bring the name of the dish!" Yang Tao, the relevant person in charge of Weifang Xiashan Green Technology Development Group, the government industry and financial development platform of Xiashan, told the merchants.
Five or six minutes drive north from this land, between the Kechuang Industrial Park and Xinhesheng, there is also a logistics park of 400 acres. Xiashan is preparing to transform it into a cold chain logistics park to serve the prefabricated vegetable industry.
In order to develop prefabricated dishes, Xia Shan established Zhongmin Kangcheng Food Association (Shandong) Construction Investment Co., Ltd., which is responsible for the operation of the whole industrial chain of prefabricated dishes. Zhou Yongyong, president of Zhongmin Kangcheng, is the organizer of this investment promotion. "These merchants are all channel providers with annual sales of more than 100 million yuan in China." Some of them supply large supermarkets and restaurant chains, and some provide meals to schools, government agencies and construction sites. We want them to take the order and set up a company with us to produce 'blockbuster' pre-made dishes here. "For example, last year, Daoxiangyuan launched a "French roast chicken", which sold 400 million yuan a year. If these 16 channel providers all push this product, the annual sales of 1 billion yuan is no problem, the top of a listed company. ”
First grasp the market, then build a factory, Shenzhen Jincheng Baiwei Food Co., Ltd. chairman Mao Minglin expressed his approval of this idea. They are responsible for feeding schools, Chinese fast food restaurants, and social restaurants in Shenzhen and other parts of the country, and have 8 production bases, all in the south. Mao Minglin said that Shandong is a large agricultural province with raw material advantages, such as Xinhesheng chicken products, which they purchase all year round. Being able to produce prepared vegetables in the north will help them open up the northern market.
In addition to attracting channel providers, Xiashan also prepared a "big move" to start terminal consumption. Zhou Yongyong introduced that at present, Xiashan is cooperating with CCTV to prepare to host the "New Era New Lu Cuisine" 2022 Lu Cuisine Innovation Competition. Last year's first competition, received 1099 dishes, 53.91 million social votes in 3 months, high attention. "Award-winning dishes can be converted into prepared dishes, and bidders have also become potential customers through live broadcasting and e-commerce." Zhou Yongyong said that not only to hold the competition, Xiashan will cooperate with CCTV new media for a long time to jointly develop the prefabricated vegetable industry.
In addition, Xia Shan will also build an offline experience place for pre-made dishes. Zhou Yongyong introduced that the 30,000-square-meter existing commercial street Fengqi Shang Street has started renovation, will be upgraded into a "new Lu cuisine town", the introduction of Shandong 16 cities of special cuisine, it will be built into an Internet celebrity punch card, prefabricated dish live with the goods base, in June this year can open the street.
Zhang Longjiang, secretary of the Party Working Committee and director of the Management Committee of Xiashan District, told reporters that Xiashan has prepared a "whole ecology" from research and development to sales, including "one park, one town, one competition, one forum, one fund, one research institute, and N base." In addition to the above-mentioned production and processing parks and Xinlu cuisine experience towns, Xia Shan has also decided to jointly organize the National Prefabricated Vegetable Industry Summit Forum with the National Catering Association, set up a prefabricated vegetable industry fund, and cooperate with Rileng Group to build an industrial research institute, "N Base", which is to screen the best ingredients in the country to establish a base to ensure full traceability and high quality.
"From breeding, planting and breeding, production and processing, consumption support, Xiashan can ensure high quality. Peking University Institute of Modern Agriculture can cultivate the best crop varieties, Xiashan has 32 modern agricultural parks, organic breeding area of 227,000 mu, more than 120 organic product certification, can grow the best agricultural products. The industrial research institute jointly built with Nissle can restore the 'chef process' and lock fresh with technologies such as quick cooling. Enterprises that study thawing are also preparing to build factories in Xiashan and launch thaw cabinets that can quickly and evenly thaw. ”
Zhang Longjiang believes that in the near future, pre-made dishes will allow people to achieve "three insensitivity": insensitive to cooking, insensitive to geography, and insensitive to seasonal seasons. It may only take a refrigerator or a microwave oven for people to enjoy safe, healthy food anytime, anywhere. For our province, the prefabricated vegetable industry can not only drive the transformation and upgrading of agriculture and food processing industry, but also promote Lu cuisine culture and carry forward Chinese food culture at home and abroad, which is of great significance.
"In the past, we were 'vegetable baskets', and good things went out to make people make money; this time we want to turn the 'vegetable baskets' into 'vegetable plates', leaving high added value, driving farmers to get rich and revitalize the countryside." Zhang Longjiang said.
Qiu Jifei, chairman of Shanghai Kangda Supply Chain Co., Ltd., is full of expectations for cooperation with Xiashan: "National agriculture looks at Shandong, and Shandong agriculture looks at Weifang. Shandong has raw material advantages, if the ecology of the whole industry chain is done well, why don't we come? ”