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"The combination of traditional art and science and technology, I felt a visual feast" "The stage is novel, the high-end atmosphere is high-grade, and it amazes me" "The network Spring Festival Gala, the form is very trendy, the content is very rich, give a thumbs up"...
Jointly sponsored by the Propaganda Department of the Hebei Provincial Party Committee of the Communist Party of China, the Department of Culture and Tourism of Hebei Province, the Federation of Literary and Art Circles of Hebei Province, and the Great Wall New Media Group, the "Tiger Leaping New Year", "Ji" Xiang ruyi, the second online Spring Festival Gala in Hebei Province quickly formed a wave of dissemination after being broadcast on January 31, and then split, packaged and promoted the Spring Festival Gala programs into zero, and the popularity of the network Spring Festival Gala programs continued to this day, especially on the occasion of the Beijing Winter Olympics, the fragmented dissemination of the Winter Olympics and ice and snow creative programs was even more explosive throughout the network.
The "Ten Thousand Lights" program in the second network Spring Festival Gala in Hebei Province.
As a special "New Year feast", the second network Spring Festival Gala in Hebei Province began with colorful Hebei, with red, white, gold and blue as the main line, with the visual impact of the "sea of stars", through the way of "large screen and small screen sharing + online and offline linkage", to achieve the people starring, the province mobilized, Yanzhao Tongqing, and the people shared the national carnival. According to the data of Jiyun Big Data Platform, the total number of transmissions of the second online Spring Festival Gala in Hebei Province has reached 103 million times, which has caused a warm response on the Internet.
The stage of the second online Spring Festival Gala in Hebei Province.
Burn the Winter Olympics and go to the romantic ice and snow covenant
When the New Year of the Tiger meets the Winter Olympics, the colorful Winter Olympic elements have become a highlight of the second online Spring Festival Gala stage in Hebei Province.
The evening showed the beautiful expectations of the winter olympics through media creative programs, songs, dances and other art forms, which not only fully demonstrated the fruitful results of Hebei's promotion and popularization of ice and snow sports, but also took the lead in leading everyone to open the "Winter Olympics" experience.
The "Ice and Snow Taiji" program in the second network Spring Festival Gala in Hebei Province.
The media creative program is full of highlights. What kind of spark will tai chi meet when it meets the Winter Olympics? In the "Ice and Snow Taiji" program, with the combination of rigidity and softness, dynamic and static Taijiquan moves, the use of virtual reality technology to show the lofty mountains, Forest Sea snowfield and the Olympic five rings shine together, snow Ruyi, curling sports, figure skating, short track speed skating and other elements are displayed in front of netizens, which is refreshing. When the sea of stars complements the five Olympic rings, when movement and stillness, strength and beauty are perfectly integrated, traditional Chinese martial arts and ice and snow sports have been rejuvenated on the land of Yanzhao.
This online Spring Festival Gala not only uses creative works to tell the story of the Winter Olympics, but also has wonderful song and dance programs to lead the audience to the ice and snow covenant.
The "2022 to Beijing" program in the second network Spring Festival Gala in Hebei Province.
"2022 to Beijing" integrates singing, rhythmic gymnastics, roller skating, street dance, square dance and other art forms into one, sends out the Covenant of the Winter Olympics to the world, showing the ice and snow enthusiasm of the whole people looking forward to the Winter Olympics; "Concentric Circles" stands in the global high understanding of the Beijing Winter Olympics, with the sincere heart of the Chinese children and the pure white and holy ice and snow feelings, sincerely invites the children of the world to share a Winter Olympic dream; "Ice and Snow And You" vividly displays the dreamlike white world in the audience's vision through cloud singing and on-site keying technology. The unique charm of blooming snow and ice...
The "Dancing Ice and Flying Snow" program in the second network Spring Festival Gala in Hebei Province.
In this year's Online Spring Festival Gala, the ice and snow on the masses were also presented as a prominent content. In the song "Dancing Ice and Flying Snow", interspersed with the performances of three generations of figure skating enthusiasts in Shijiazhuang City and the related pictures of ice and snow on the one-year-old, six-year-old and eight-year-old cute babies, the VCR also specially invited Hebei Olympic champions, Winter Olympic staff, non-hereditary inheritors who created Winter Olympic-related works, etc., to pay tribute to the audience in the clouds. This link is designed to express the aspirations of all the people for the Winter Olympics by focusing on the promotion of the public ice and snow.
As the organizer of this event, Great Wall New Media Group gave full play to its own media advantages, closely followed the popularity of the Beijing Winter Olympic Games, split and packaged the Winter Olympic elements program again, and vigorously promoted it on many online platforms such as Jiyun, Great Wall Network, Weibo, WeChat, Douyin, B Station, Today's Toutiao, Baidu and so on. The relevant video clips pushed have received a large number of forwards, and the popularity of the related topics initiated has remained high in the hot search list.
Integrate innovation and make traditional culture trendy
The second online Spring Festival Gala in Hebei Province is based on the young communication voice, so that the intangible cultural heritage and the national essence of drama are collectively "dressed up", showing artistic characteristics that young people like to hear.
Modern street dance and national intangible cultural heritage Jingxing Lahua, Changlidi Yangge, Cangzhou Luozi and other seemingly unrelated dances have produced a unique "CP sense" in the cloud dance "Colorful Welcome to the New Year", full of dynamic and vitality of the dance, dancing out of the joy and joy of the New Year.
The "Back to Mother's Home" program in the second network Spring Festival Gala in Hebei Province.
The traditional folk song "Back to the Mother's House" integrates the modern band, the trendy electronic music, and the popular singing voice into one, and adds opera elements, so that the program is more profound and more ornamental, and in the one-singing and one-sum of the national singing method and the popular singing method, a different melody is collided, which ignites the whole scene and is loved by the majority of netizens.
In the program "Ten Thousand Lights", a candle light from the "Changxin Palace Lamp" slowly transforms into a "Han Palace Girl" with a safe look, and then dances.
Known as the "first lamp in China", the Changxin Palace lamp is gilded, exquisitely designed, able to collect soot, is the earliest cleaning lighting tool, and the idea of lighting the torch of the Beijing Winter Olympics comes from it.
The program uses virtual reality technology to interpret the past and present lives of the Changxin Palace lamp, and the ancient and modern lights illuminate thousands of households through flying red ribbons, highlighting the rich cultural heritage of Hebei and also showing the prosperity and peace of the Spring Festival lights. Modernity and history shine together, emitting a moving light of civilization.
Creative, full of technology fans
The second network Spring Festival Gala in Hebei Province highlighted the "cloud" characteristics, and created a number of cross-regional, cross-time and space-spannacing creative programs such as "cloud chorus", "cloud performance", "cloud cross-talk" and "cloud recitation" in the mode of "1 + N" (1 main venue + N connection points) mode, through on-site large screen and "cloud" technology. "The direction of your departure is called sunshine, the bag you carry is called hope, the road you are moving forward is called Kangzhuang, and the power of your running is called yearning..." Netizens from all walks of life sang "Struggle China" together through the live screen.
Through the application of new technologies and new means, the integration of cutting-edge digital image interaction technology, XR (expanding reality) technology, etc., the second network Spring Festival Gala in Hebei Province achieved leapfrog upgrading.
The "Space Walk" program in the second network Spring Festival Gala in Hebei Province.
"Spacewalk" is one of the many media works in the Spring Festival Gala. The unique sense of technology in the show is impressive. In addition to the superb acrobatic performance of the "astronaut" itself, the blessing of stage beauty and fusion media technology, the program successfully captured the hearts of countless netizens: in the vast universe, in the brilliant galaxy, the "astronaut" greeted the meteorites flying from the depths of the starry sky, walking in the mysterious space...
The dance effect of the second network Spring Festival Gala in Hebei Province.
At the second Online Spring Festival Gala in Hebei Province, the most "out of the circle" is the stage design of the "Future Ring". "Tide, dazzling, beautiful" is the word that netizens describe the most beautiful dance of this Spring Festival Gala.
This Year's Spring Festival Gala made a bold breakthrough in stage design, abandoning the main stage with a large number of LED screens as the background, and only retaining a giant double-sided LED screen ring device to create a strong visual impact, which was originally created by the Great Wall New Media Group "Future Ring" choreography by many netizens as "the most fashionable stage".
The "Future Ring" symbolizes family reunion during the Spring Festival, and at the same time, the giant ring seems to be a time-space entrance connecting the present and the future. Through this time-space entrance, the audience can enjoy an immersive visual feast.
Civilians express themselves and realize the great celebration of the whole people
In order to provide more talented netizens with the opportunity to display their talents, the director group of this year's Network Spring Festival Gala actively innovated, taking the concept of the national cloud party as the concept, openly soliciting excellent special programs for the public, displaying the regional characteristics and traditional culture of various parts of Hebei from different perspectives, and trying to make the evening more heartfelt and more close to the people.
From the Winter Olympics support personnel to the builders of the Xiong'an New Area, from the village cadres to the medical staff to the Saihanba foresters... The second online Spring Festival Gala in Hebei Province expanded the scope of invited guests, focused on the stories of the people, and made the people the real protagonists of the Spring Festival Gala.
The "My Little Village" program in the second network spring festival gala in Hebei Province.
The song "My Little Village" sung by Ma Chao, a young entrepreneur who returned to his hometown, melodious melody, catchy lyrics, simple singing, interspersed with ornamental sand paintings and "Our "Whole Village Blessing" created by the Great Wall New Media Group, "Poverty Alleviation Video Chronicle of 206 Deeply Impoverished Villages in Hebei", a picture of Hebei's beautiful countryside slowly comes into view, which is desirable.
The "Big Forest Remembers a Tree" program in the second network Spring Festival Gala in Hebei Province.
Cheng Limei, the third generation of foresters in Saihanba Mechanical Forest Farm, shared the story of his fathers creating a miracle in the world of millions of acres of forests and seas, and a song "Big Forest Remembers a Tree" sang the dedication and affection of Saihanba foresters to green.
In addition to interactive forms such as "cloud connection" and "cloud chorus", the second network Spring Festival Gala in Hebei Province set up warm interactive links such as sending bullet screens to send blessings and grab red envelopes, so that netizens can gather on the same "screen" and share wonderful moments.
The "free perspective" function in the second network spring festival gala in Hebei Province was displayed.
The program can freely switch perspectives, and it is up to you which angle you want to look at! Relying on the characteristics of strong interaction of online media, in the second network Spring Festival Gala program in Hebei Province, the "free perspective" allows many netizens to no longer "passively watch", but has the right to choose independently, freely allocate the angle, and see how they want.
Media linkage, good programs win large traffic
From January 21 to January 31, Great Wall New Media published "Micro Poster 丨 Tiger Leap New Year "Ji" Xiang Ruyi Hebei Province's Second Online Spring Festival Gala Entered the Countdown" and "Dingdong! Chinese New Year's Eve 15:00 Hebei Province's Second Network Spring Festival Gala to accompany you to the cloud for the New Year", "Hebei Province's Second Network Spring Festival Gala Exploration Class: Amazing Dance! More than 40 original graphics, videos, illustrations and other forms of reports such as "Future Ring" take you through time and space have been forwarded by more than 80 media platforms such as the "Learning to Strengthen the Country" platform, Xinhuanet, Today's Toutiao, Sohu, Netease, Tencent, etc., so that the second online Spring Festival Gala in Hebei Province aroused great concern on the whole network before it was held, setting off the first climax of network communication.
The "Journey of the Years" program in the second network Spring Festival Gala in Hebei Province.
From the first 31 million to the second 103 million, behind the doubling of the total amount of dissemination on the whole network is the breakthrough and innovation of the network Spring Festival Gala in terms of content, technology, perspective and channels under the blessing of fusion media technology. The Hebei Provincial Network Spring Festival Gala has achieved a "circle-breaking" effect, which is also known as the "Great Wall Phenomenon" of the Network Spring Festival Gala by the industry.