From the perspective of market demand, Dongfeng Fengshen's new AX7 Mach edition has cut into the market that has now boomed: post-90s families. The characteristics of this market segment are very distinct, and the post-90s generation who pursue fresh excitement has married and had children, and become a father and a mother. This group not only retains the characteristics of the post-90s group to look good and motivate, but also takes into account the space travel of all the family members.
Dongfeng Fengshen's new AX7 Mach version integrates the original seemingly contradictory needs of the post-90s family. While ensuring the space and appearance, it also takes into account the power and control, which can be said to be a relatively perfect product in the same level of market segment.
Dongfeng Mach power 1.5T engine, is the "heart of China" top ten engines, the vehicle to a large net power of 140kW, to a large torque of 300N .m, and 100 kilometers of comprehensive fuel consumption is only 6.6L, while meeting the needs of strong power and lower fuel consumption. And even compared with the joint venture competitors, this 1.5T engine is not weak at all.
From another perspective, as more and more post-90s groups move into family life, this is a whole new group. First of all, although the post-90s consumers have entered the family life, they are still the wind-chasing teenagers in their hearts, so the power demand is a very critical point. In addition, in order to take care of the relationship between family outings and work, space and comfort are also important. Dongfeng Fengshen's new AX7 Mach edition is such a group that takes into account the needs of family space and the pursuit of personal motivation, which perfectly meets the needs of the new generation of the post-90s generation to start a family.
In the face of the present, the new Mach AX7 version adopts the design language of storm aesthetics, which highlights the rhythm and dynamic, which is more like the expression of the digital age, and a design method that visualizes the imagination of young people for the future. The design of the new LED's wind dance soul optical headlights also conveys the intention of sharpness and simplicity. The wind blade type through the taillight is like an air knife that can cut through the air, which is very combative.
In terms of interior, the new Mach 7 version highlights the technical texture. The 12.3-inch full LCD instrument supports a variety of display mode switching, and in the process of actually using the car, it can also be switched to different themes according to different driving modes, with a 12.3-inch ultra-clear central control screen and brilliant astrolabe atmosphere lights. This sense of glittering technology has a very strong appeal to every young consumer.
From a design point of view, the new Mach 7 version is bold. For young consumers, the new Mach version of the AX7 version of the digital sense and rhythmic abstract design is very futuristic and is a very cutting-edge design at present.
Of course, young consumers are indispensable to technology and interconnection. The WindLink 6.0 system can be based on 5G vehicle networking technology, allowing car owners to easily experience high-quality voice calls, high-definition video, 5G high-speed hotspots, OTA sensorless upgrades and other functions. Not only that, entertainment functions such as CCTV video and audio, car KTV and so on, are also readily available on this system.
In fact, for all consumers now, technology is not just a patent for young consumers. For example, speech recognition and other functions, it can effectively improve the driver's mental concentration, thereby improving the safety of driving. Including 5G's vehicle networking technology, which can make communication between the car and the cloud almost zero delay, for the future L4 level of unmanned driving updates and upgrades, are very necessary configurations. It can be said that the new Mach version of the AX7 is already in great strides into the future.