Conghua Hot Spring is a green business card for Guangzhou and even the Guangdong-Hong Kong-Macao Greater Bay Area. Here has the world's rare soda hot spring resources, superior ecological environment, rich cultural heritage, development vitality continues to release.
In 2022, from Hua bishuiwan hot spring resort to its 20th year of opening. Today's Bishui Bay has grown from a "rookie" in Guangzhou's hot spring industry to a well-known hot spring brand in China, and its revenue has exceeded the 100 million yuan mark since 2011, while the average hotel room rate and RevPAR have been higher than the national five-star hotel average for many years.
At the beginning of the Year of the Tiger, Bishuiwan took the lead in launching the Spring Hot Springs Happy Festival, playing a combination of "soaking in rare hot springs, admiring thousands of orchids, and appreciating art sculptures", upgrading the new experience of the Spring Festival vacation, and promoting the integration of "hot spring +" cultural tourism.
Soak in rare hot springs and experience the health of the New Year
Bishuiwan Hot Spring Resort is a comprehensive hot spring resort featuring large-scale open-air soda hot springs, integrating functions such as accommodation, catering, leisure and entertainment, business meetings, and health vacations.
This year's Spring Festival, the visit of "cold air" has driven the popularity of hot spring tours around Guangzhou and in the province. As Conghua's first national-level 4A tourist attraction and the first batch of five-star hot springs in China, Bishui Bay has a superior natural environment and unique hot spring resources, and has become a popular choice for many tourists to experience health and recuperation.
Hot spring quality is the core of hot spring tourism, according to Zeng Li, general manager of Bishuiwan Hot Spring Resort, in 2021, the National Hot Spring Tourism Spring Quality Rating Committee will evaluate the quality grade of hot springs for the first time in the country. In December of the same year, Bishuiwan was comprehensively identified as a high-quality rare hot spring rich in fluorine and metasilicic acid, and was selected into the first batch of hot spring tourism spring quality rating list in China.
Admire 10,000 orchids and open a new attempt to integrate culture and tourism
In Guangdong, the Spring Flower Market is a cultural event during the Spring Festival. In order to welcome the Spring Festival of the Year of the Tiger, Bishuiwan Hot Spring Resort launched the 10,000 Orchids Exhibition with the theme of soaking hot springs and viewing orchids in the hot spring area for the first time.
Before the Spring Festival, the Bishuiwan team specially introduced more than 100 varieties and tens of thousands of orchids from Wengyuan, Guangdong, the hometown of orchids, so that visitors can enjoy a unique visual feast of orchids and enjoy the fun of watching flowers in the flower city during the Spring Festival.
"Orchids have always been a symbol of high cleanliness and elegance in the hearts of the Chinese people, and they are very consistent with the brand tonality of Bishui Bay", Zeng Li said that the introduction of orchid exhibition is a new attempt to combine the characteristics of Bishui Bay and promote the integration of "hot spring +" culture and tourism. Here, hot spring plumbing blooms just in time, and rare varieties gather together, and the flowering period will last until March. Visitors will not only learn more about the varieties of orchids, but also unlock the best poses for photos with orchids according to the "Best Photo Spots" sign.
Art sculpture, punch card culture new fashion
In addition to the orchid exhibition, a group of artistic sculptures with strong styles and distinctive characteristics is another highlight of the Bishuiwan New Year Hot Spring Happy Festival. During the Spring Festival, the famous sculpture artist Yu Dejiao's solo sculpture exhibition was launched in Bishui Bay, producing as many as 256 works.
Yu Dejiao is known as a "grassroots artist" and is a sculptor interviewed by the CCTV special documentary "Craftsman Craftsman Craftsmanship". The core of his creation revolves around the theme of "love and reverence for nature and life", and his works are grounded, hot and easy to understand. In the exhibition area, from time to time, tourists stop to admire, and even look at it for an hour or two.
Culture is the spiritual lifeblood of the nation, and literature and art are the clarion call of the times. In Zeng Li's view, the presentation of this art sculpture exhibition has created a unique modern art aesthetic space for Bishui bay, and showed the new atmosphere of bishuiwan literature and art with works full of positive energy and promoting people to forge ahead.
"The development of the hot spring industry should have an open and inclusive mentality, and we are constantly breaking through the traditional thinking", for the future development of Bishui Bay, Zeng Li said that the next step will not only update the hardware facilities of the resort, but also optimize the product structure, continue to deepen the development of hot spring health products, and try to combine hot springs with science to explore more possibilities of "hot spring +".