It is not a new thing for luxury brands to do cross-border joint names, but doing hotels and luxury goods are still different.
The Bulgari Hotel has been a bit of a hit lately, this time no longer because of the "Celebrity Group", but it is not very glorious.
There is a news item this year with the headline "5000 One Night Bulgari Design Saves BUG:
Strangers can come into the room and take a bath downstairs and see it upstairs."
The 5,000 yuan one-night Bulgari Hotel Shanghai has design flaws:
Every move in the bedroom at night is reflected on the glass window of the next room;
The upstairs balcony overlooks the bathroom downstairs.
When the evaluator in the video asked to enter the guest's room as a strange visitor, the front desk attendant of Shanghai Bulgari only opened the room card based on the mobile phone handed by the evaluator and the last four digits after the resident confirmed the ID number.
In fact, the evaluator's phone call was made to a third person, not to the guest himself, so there is a very big security risk in such an unverified situation.
The staff of the Bulgari Hotel in Shanghai said in the video that the hotel has long discovered the vulnerability, but the amount of work to change the room pattern is large, so there is no way to solve this problem now.
In fact, this is not the first time that the Bulgari Hotel has been complained about, there have been news of five-star hotels that are not up to standard in hygiene, including the Bulgari Hotel.
This time it is even more exaggerated, directly able to see people taking a bath, this design bug does not know how to pass the acceptance at that time.
Despite this, the Bulgari Hotel has really earned enough eyeballs in the country in the past two years, at least the name of the first red book red hotel in the little red book, did not run.
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Bulgari Hotel has now decided to open the 10th, and there are two in China, one in Beijing Xinyuan South Road, next to the imperial fashion highland Sanlitun, and the other in the famous Bai Fumei Magic Bund River, the best river view can be seen.
I remember reading an article by Zhang Xiaohui before, saying that the hotel she stayed in Beijing was the Bulgari Hotel, and I thought that the original KOL originator also liked the Internet red hotel on the Little Red Book.
Open in Shanghai Bulgari Hotel, the wind review is very weird, by many people spit cheap, low, but look at its location, built on the original Shanghai Chamber of Commerce address, from this location point of view will not be linked to low.
The exterior is a very fashionable Shanghai Haipai building, with a door and a window with the atmosphere of old Shanghai.
It is said that a room decoration + soft decoration costs 300w at the Bulgari Hotel.
Hotel review blogger "Raspberry Selection" has stayed in the Bulgari Hotel more than once, in her description, bulgari hotel is always its own habitual home cooperation brand, all the world's several Bulgari hotels, room soft decoration home furnishing is the Italian home luxury brand B&B Italia, Maxalto, Outdoor.
▲ Blogger: Raspberry Selection
Next to the bed, there is a lamp with the Bulgari logo and other bespoke furniture from the Antonio Citterio Patricia Viel studio in Italy.
Bulgari Hotel's famous cashmere bed flag is still produced in Italy, which is one of the internet red blankets that must be photographed in the hotel.
However, this blanket should be a stepping stone, but I don't know how those "celebrities" cover their mouths and noses with it.
However, the most able to install noodles on the Internet is definitely the House car service, which is generally within a certain radius of the hotel, such as Bulgari Hotel can provide Maserati pick-up service within 3 kilometers of the hotel.
▲Bulgari Hotel Beijing has a Lamborghini driving experience, and it is absolutely justified to take photos at this time
Of course, luxury hotels are inseparable from Michelin restaurants, the Bulgari Hotel Beijing has the one-Michelin-starred Italian restaurant Il Ristorante Niko Romito, and the Bulgari Hotel Shanghai has the two-Michelin-starred Chinese restaurant Polygroom.
There is also a 24-hour breakfast that will appear at the Little Red Book.
And the Most Revealing Logo of the Bulgari Hotel check-in card is a must-have for taking photos on the Little Red Book.
So Bulgari Hotels meets all the essential elements of becoming an "influencer": looks, money, scarcity limitations, brand awareness.
Moreover, on the Little Red Book, it is the hottest Internet celebrity hotel.
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It is said that other luxury brands also do hotels, such as Armani, such as Fendi, but they are not as popular as Bulgari in China.
The first reason is, of course, the near water tower, after all, people Like Bulgari are interested in our big heavenly dynasty, and there are two stores when they open.
This is appropriate to see the ability of all Internet celebrities to carry goods, in fact, the original Bulgari Hotel was brought to fire because of Yang Mi.
When Yang Mi held a wedding ceremony at the Bulgari Hotel in Bali for 6,000 yuan a night, all guests on the wedding day could be remembered by all the staff in the hotel and honored as "Mr. /Ms. XX".
After being taken by Yang Mi, due to too many tourists going to punch in, it was changed to a guest who had 3 consecutive nights or more to enjoy...
Secondly, the white rich and beautiful celebrities on the Little Red Book are really working hard, very hard for the Bulgari Hotel to spell out the list and do free publicity. (I think Bulgari should have given them no money)
I looked at the little red book, the title words summarized down is generally "Bulgari hotel check-in experience", "Bulgari hotel afternoon tea", "Bulgari hotel punch card photo" and the like, about the "Bulgari hotel" note search shows 20,000 + articles.
Bulgari Hotel is different from ordinary five-star hotels, it belongs to the luxury hotels with higher specifications than five-star hotels, similar to the positioning of Yihe Aman, St. Regis, The Luxury Collection, MO, Four Seasons and so on.
Therefore, the price is definitely more expensive than ordinary five-star hotels.
Beijing Bulgari Hotel's most ordinary big bed room 3834 yuan a night, in the Little Red Book appearance rate is relatively high is also this type of room type, more rich can choose about 6000 yuan suite, the top is 9315 yuan a night of luxury suites, Zhou Yangqing has punched the card.
Rich woman Zhou Yangqing said that the Value for Money Hotel is not high, and everyone can consider it at their own discretion.
However, what is cost-effective is not something that should be considered as a qualified Internet celebrity, just like michelin restaurants in Beijing, what you want is expensive and unpalatable.
Of course, in the domestic luxury hotels, the price of bulgari hotels is not the most expensive, the most expensive must be Yihe Aman, but how can the rich and antique new Chinese style of Aman Hotel be worthy of the celebrities and new middle class who strive to flaunt a pan-international life.
But the Bulgari Hotel is different, first of all it is Bulgari.
This jewelry brand that shines with diamonds at the first sound makes you feel as if the moment you step into the hotel is to let this high luxury brand serve you with your head down, not the kind of service of the cabinet sister.
Besides, even if you really spend a few thousand to stay a night, it is better than spending hundreds of thousands of dollars to buy a Bulgari full of diamond snake head bracelets.
Therefore, in the contemporary style of young people, some accounts can be calculated.
Not to mention that sometimes it can't cost thousands of dollars, 798 yuan of afternoon tea to the roof of the building to take a pat, casually is the circle of friends Wanzan nine palace grid material.
If you don't want to crash with a celebrity afternoon tea, then go to the downstairs room to stay.
Staying for a night is as little as 4,000, and the price is nearly 10,000, which can show its noble temperament, and even the few luxury bags behind you are more dazzling.
Besides, as an Internet celebrity, it is not a matter of spending thousands of dollars to stay in a hotel for one night. (Big deal and other sisters fight ~)
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At the moment when consumerism is prevalent, the "white rich beauty" on the little red book has long been not satisfied with the per capita Porsche, each Hermès, must be n times to punch the Bulgari Hotel to be able to catch up with the trend of showing off wealth.
After all, the hotel is also a one-time consumption, with a package price to stay in the hotel for one night, Bulgari Hotel is also an accurate harvest of this batch of Net Red leeks.
It is not uncommon for luxury brands to do hotels, and with the blessing of well-known luxury influence, being a hotel may not enhance the support for brands.
However, it will allow the brand's high-end customers to experience a high-end lifestyle in its brand hotels, and this high-quality lifestyle is also the means by which luxury brands attract high-end consumers.
But here is Bulgari, fueled by the Little Red Book, in today's Internet celebrity society, and even young men and women's yearning for high consumption, so that a group of people who do not belong to the brand positioning customers have become regular customers of this hotel all day. (Regular customers who come every day and don't stay overnight every day)
But in any case, although Bulgari Hotels' own official Little Red Book account has few fans, only 9, it is really on fire.
Last year, the third anniversary of the Bulgari Hotel in Beijing was celebrated, and some people said that the scene was overcrowded.
I think the reputation of this Internet celebrity is completely solid.
I've also worked hard to punch in.