After a year of planning and preparation, a public welfare film that reflects the current situation of rural left-behind children, "Boy Awesome", was officially launched in Lechanghe Village, Shaoguan on August 23, 2020.
The film is jointly produced by China Entertainment Pictures (Guangzhou) Performing Arts Culture Development Co., Ltd., Guangdong New and Good Enterprise Management Service Co., Ltd., Guangzhou Jishan Xingxing Education Promotion Association, and co-produced by Guangdong Rungrain Agricultural Technology Co., Ltd., Hong Kong Weilong Pictures, Guangzhou Xiaodou Media Co., Ltd., and Guangdong Zhongying Star Media Co., Ltd.
It is understood that the movie "Kid Is Awesome" is a public welfare film with inspiration as the main line. In order to ensure the quality of the film, the top production team in China was selected to shoot the film, and Dr. Xu Junhui, who has been engaged in public welfare practice and research for a long time, was invited as the consultant of the film.
Deng Lianghe, secretary of the party branch of the Changlai Town and Village Villagers Committee, Xiao Jinjuan, director of the Villagers Committee of Hecun Village, Huang Shenghui and Liu Sheng, producers and directors of the film, Peng Biao, chief producer, Ouyang Lishan, Guo Ruicheng and Sun Wei, co-producers, Zhang Hongming, executive director Zhang Jiayu, deputy director Ma Xiangyang, screenwriter Xie Wei, director of photography Sun Chengwei, director of production Xiao Hong, planner Chen Ziru and Liu Dongdong, artistic director Xiao Dou, young actor Su Na, famous actor Li Yuexinlei, famous Hong Kong martial arts actor Li Weilong, The launch ceremony was attended by more than 100 industry insiders and entrepreneurs.
At the launching ceremony, general director Huang Shenghui said: After a year of preparation and planning, the movie "Kid Is Awesome" finally started today, and I would like to thank everyone present for their care and support. The movie "Boy Is Awesome" is an inspirational public welfare film, mainly about a rural left-behind teenager who gradually realized the value of his life through hard work and struggle, and created the first miracle of his life.
The core idea of the film is to express that although the group of left-behind children lacks the love of their parents, with the help of caring people from all walks of life and their own efforts, they can create miracles and go to the highest podium in life.
Deng Lianghe, secretary of the party branch of the Changlai Town and Village Villagers Committee, said: Welcome to the beautiful Hecun for the film, and the village is not only beautiful and beautiful, the scenery is pleasant, there are two historical stories here, you can dig it. One is the story of Tan Bi, which tells the story of the first jinshi during the Song dynasty and the Northern Song Dynasty of Lechang, and the other is the story of General Mountain, everyone can dig it in their leisure time, I hope that everyone will use the camera to promote the culture of he village and promote the development of the countryside with the lens in your hands.
Co-producer Ms. Ouyang Lishan expressed her views on behalf of the New and Good Group: as a company, it must assume its due social responsibility. Guangdong Rungrain Company is a new and good group company, but also the group agricultural and sideline products direct supply base, the company has always paid attention to and care about the resident left-behind children, in the enterprise recruitment or employment of people as far as possible to consider the migrant workers and have children left at home personnel, once there are similar applicants we will give priority to hiring, the purpose is to let the children get a little more family warmth. In the future, we will continue to care for and care for this special group, so that they can truly feel the warmth of the big socialist family.
Producer Liu Sheng, as the host of the ceremony at the same time expressed his views, he said that left-behind children are social problems, is an urgent problem to be solved, the party and the government has always attached great importance to the work of left-behind children, in the work report of the Nineteenth National Congress clearly put forward to improve the social assistance, social welfare, preferential care and resettlement and other systems, improve the rural left-behind children and women, the elderly care and service system.
As a film and television cultural enterprise, we have the responsibility and obligation to assume relevant responsibilities and use practical actions to support the party and the government's care for left-behind children. At the same time, we hope that more enterprises and caring people who are willing to do public welfare undertakings can participate in it and jointly assume social responsibility.
It is understood that China Entertainment Pictures is a collection of film and television production, brand planning, literary and artistic performances and media services as one of the comprehensive film and television media enterprises, long-term engaged in the production and distribution of public welfare theme films, this time will also be through this positive energy film "Kid Awesome" to let more people in the society pay attention to and understand the current situation of rural left-behind children, but also let the rural left-behind children know that in the big socialist family, there have always been people who are paying attention to and caring about their lives and growth.
The "Kid Is Awesome" public welfare film tells the story of a 14-year-old rural left-behind teenager who, with the help of volunteer teachers and his whole family, went from playing inferior, rebellious, self-defeating to believing that he could create miracles and become a sports master. He delicately described the miracle road of volunteers, teachers and classmates who tried their best to help this teenager to succeed, and also made him ignite the light of self-reliance and self-reliance. It shows the teenager's yearning for a happy life, the attachment and gratitude to the mother-like aunt, and the praise of the volunteers and family members selflessly. Using the most authentic and simple methods to vividly present the living conditions and unremitting pursuit of rural left-behind teenagers has an important guiding role in the current social atmosphere of generally pursuing interests.