In the last report, we learned whether the 366 new retail product "Yu ge Qingyou" terahertz cell physiotherapy instrument really has a medical effect. It is understood that 366 New Retail has two other products that are also worth paying attention to, these two products are named Five Elements Nine Yuan Health Tea, and Collagen Small Molecule Complex Peptides.
Ordinary food, health benefits?
First of all, the five elements of nine yuan health tea, under the publicity of the public account "366 new retail", the ingredients contained in the product are ping lying chrysanthemum, burdock root, imperial vegetables, sea buckthorn leaves are pointed out to have antiviral, anti-inflammatory and pain-relieving, anti-fatigue, memory improvement, antibacterial, hypoglycemic, weight loss and lipid reduction, blood lipid reduction, antioxidant and other functions.
(Photo: 366 New Retail)
But in fact, the production license number of the product is SC11432032201172, which is produced by Peixian Peixiangyuan Industry and Trade Co., Ltd. and is only ordinary food.
Coincidentally, under the public account "366 new retail", collagen small molecule complex peptides have been introduced to improve sleep, enhance immunity, and even lower blood lipids, blood pressure, and blood sugar.
But in fact, the production license number of this product is SC11437162300012, which is produced by Wudi Zhenkang Biotechnology Co., Ltd. entrusted by Jiangsu Luyerenhe Internet of Things Co., Ltd., which also belongs to ordinary food.
As we all know, enhancing human immunity, anti-fatigue and other effects are the scope of health food can be publicized, and ordinary food can not promote health care effects, according to the State Food and Drug Administration on health food related provisions, with "improve immunity" and other effects of food are classified as "health food". The General Principles for the Labeling of Prepackaged Food of the National Standard for Food Safety (GB7718-2011) also stipulates that non-health foods shall not expressly or implicitly have health care effects. When non-health food advertisements promote health care functions, they may be characterized in accordance with the provisions of Article 9 (11) of the Advertising Law and the circumstances prohibited by the Regulations for the Implementation of the Food Safety Law. Non-health food advertising promotes health care functions, which is a false description of the performance and function of the food itself, which is easy to cause misunderstanding among consumers, and can be characterized by false advertising.
What are the characteristics of the relevant system?
Regarding the bonus system, the public account "366 New Retail" introduced the model implemented by the platform at that time in an article entitled "A Group of Comics Interpreting Green Leaf Ren and New Retail Risk-free Consumer Entrepreneurship Plan" in an article entitled "A Group of Comics Interpreting Green Leaf Ren and New Retail Risk-free Consumer Entrepreneurship Plan":
By 2022, in the information provided by dealer Xiao Liu, the bonus system implemented by 366 New Retail at present can be interpreted like this:
(Photo: Provided by dealer Xiao Liu)
Membership: Register as a member for free.
1. Participate in the promotion of profit sharing (form a team to obtain higher profits):
Direct sales profit 30% (profit = sales price - cost price).
Management Distribution:
One-star members: direct promotion of 5 members 5% of the profit;
Two-star members: directly cultivate 5 one-star members to share 10%;
Samsung members: directly cultivate 5 two-star members to share 15%;
Four-star members: directly cultivate 5 Samsung members to share 20%;
Five-star members: Directly cultivate 5 four-star members to share 25%.
Five-star dividend: five-star members can participate in the dividend of 5% of the company's total profit;
Partner dividends: partners can participate in 3% of the company's total profit dividends; (according to the promotion staff, you need to go to the company to meet before you can become a partner, there is no specific membership threshold, the partner is independent of the membership upgrade system)
Market operation subsidy: a commission of 5% of the total profit of the partner's team.
2. Dynamic acceleration:
Direct Push Bonus: You can get a reward of 5% of the deposit amount of your direct subordinates.
Management Award:
One-star members: direct promotion of 1% of the total performance of 5 members;
Two-star members: directly cultivate 5 one-star members with a reward of 2% of the total performance;
Samsung members: directly cultivate 5 two-star members with a reward of 3% of the total performance;
Four-star members: directly cultivate 5 Samsung members with a reward of 4% of the total performance;
Five-star members: Directly cultivate 5 four-star members with a reward of 5% of the total performance.
Five-star dividend: five-star members can participate in a dividend of 2% of the company's total performance;
Partner dividends: partners can participate in the dividend of 2% of the company's total profits;
Market operation subsidy: 2% of the total profit of the partner's team.
Static value-added assessment method:
1. When the total static value-added amount of the group pre-order exceeds more than 50% of the total amount of the coupons purchased by the group, the system begins to evaluate the team's performance. When the performance of the small department of the team (excluding the performance of a large department of the team, the sum of the performance of all the remaining small departments is called the performance of the small department) is greater than 3 times the amount of their own recharge, the maximum amount of each period is: one-third of the total amount of their own recharge (the upper limit is 5000 yuan).
2. When the performance of the small department of the team is less than 3 times the amount of their own recharge, the maximum amount of the rush to buy in each period is: the percentage of the performance of the small department and 3 times the amount of their own recharge× one-third of the total recharge. The calculation formula is: (cumulative recharge amount÷3) × (community performance ÷ (cumulative recharge amount ×3)).
3. When the performance of the small department of the team is 0 or the proportion of the rush is less than 10%, the system is sufficient: 10%.
For the above system, the platform contacted industry experts to interpret it, the expert believes that: 366 new retail is a typical model of passing on the banner of spelling, participation in the threshold fee, the promotion assessment condition is the number of heads, the income is multi-level team remuneration, as well as the release of static profit concepts, integrated into the capital disk elements, suspected of illegal fund-raising or fraud, the designer completely adopted the concept of capital disk, in the name of spelling, the product is completely props, doing is the transmission project.
As for the "risk-free" advertising slogan mentioned in the official public account, it also violates the relevant regulations. Article 25 of the Mainland's Advertising Law clearly restricts investment and wealth management advertisements: "Advertisements for goods or services such as investment promotion that are expected to return on investment shall have reasonable hints or warnings about possible risks and risk liability, and shall not contain the following contents: First, make guaranteed commitments to future effects, benefits or related situations, express or imply capital protection, risk-free or guaranteed returns, etc.; second, use the name or image of academic institutions, industry associations, professionals, and beneficiaries to make recommendations and proofs." ”
The "risk-free" promotional materials have also continued into 2022, and the latest policies are as follows:
Postscript
In recent years, with the improvement of people's health awareness, the domestic health industry has ushered in a period of sustained rapid development, the promotion of various health care and medical effects of the product is not uncommon, at the same time, consumers should be more vigilant, rational consumption under the overwhelming advertising, distinguish which is the blue hat health food, which is false publicity of ordinary food.
As for the vision of "becoming a listed company with integrity, charity and harmony" and the value of "always putting helping others first" as the value, how will 366 New Retail develop in the future? Can the false publicity problems surrounding related products be paid attention to and rectified by the operating company? In this regard, the micro-business e-commerce research will continue to pay attention.
Article source WeChat e-commerce research