On February 17, a topic word of #Net Red Milk Camellia 100 Million Anti-Counterfeiting # rushed to the hot search. It is understood that the person in charge of the tea brand "Deer Horn Lane" recently revealed to CCTV Finance that after opening its first store in early 2017, it began to apply for registration of catering service trademarks in September of that year. During this period, the opening speed of copycat stores is much faster than that of genuine stores.
The person in charge of "Deer Horn Lane" also introduced: "At the most exaggerated time, we only had 114 directly operated stores in the country, and there were more than 7,000 fake stores. When the trademark is acquired, an action to combat counterfeiting and remove the signboard is carried out. The economic cost will reach about 100 million. ”
As soon as the remark came out, it immediately aroused the attention of netizens. "Deer Horn Lane" also issued a statement on its official micro-micro, saying that "the trademark registration rules are unknown, allowing the fake store to exploit the legal gap", and apologized for this. (Article | "Finance and Economics" Weekly Tang Guo)
