Zheng Chunyuan, deputy general manager of Dongfeng Yueda Kia: We must move with determination and seek progress in stability

Interview with Zheng Chunyuan, deputy general manager of Dongfeng Yueda Kia

Moderator: Hello netizens, this is the live broadcast room of the 2019 Guangzhou Auto Show of Southern Press, today I am very honored to invite Mr. Zheng Chunyuan, deputy general manager of Dongfeng Yueda Kia, to our booth to share some highlights of Dongfeng Yueda Kia at this auto show. Mr. Zheng, let's first say hello to netizens.

Zheng Chunyuan: Hello Chinese friends, I am an international friend from South Korea, and now I am the deputy general manager and sales director of Dongfeng Yueda Kia Automobile Co., Ltd., and I am very happy to communicate with Chinese netizens today.

Moderator: Mr. Zheng, what are the highlights of this Guangzhou Auto Show Dongfeng Yueda Kia?

Zheng Chunyuan: First of all, at this year's Guangzhou Auto Show, Dongfeng Yueda Kia brought a new generation of Aorun led the matrix of all models. Among them, there is the new concept futuron that has been displayed at the import expo, the pure electric version of the K3 series, the new generation of K3 EV, and the R.E.E.A.D experience cabin of Kia's high-profile real-time emotional adaptive driving system, which is also on display, which are some of the highlights we are showing today.

Host: We know that since the Chengdu Auto Show, our new generation of Auto Run has attracted the attention and expectations of consumers, please introduce the new generation of Auto Run after the listing, where is its biggest selling point?

Zheng Chunyuan: When it comes to selling points, there may be more than one or two, but to talk about more aspects, I will briefly talk about the three biggest advantages. The first selling point is the very beautiful design. There are two other aspects, one is smart security, and the other is comfort and convenience. First of all, the new generation of Aopao restores the fashionable and dynamic modeling design of Kia SP concept car to the greatest extent, equipped with crystal-type LED light groups, and provides a two-color body; the interior part has added an integrated double screen, as well as 8-color atmosphere lights and other fashion elements, fully responding to the needs of young consumer groups. In terms of intelligent safety configuration, the new generation of Autobo is equipped with the DRIVE WiSE intelligent driver assistance system, which has 11 cutting-edge intelligent configurations, which can not only provide users with safety guarantees, but also realize the L2 level of automatic driving experience. In terms of wheelbase, it has reached 2630 mm, creating a leading driving space of the same level, coupled with Baidu intelligent interconnection system, automatic constant temperature air conditioning, panoramic sunroof, wireless charging and many other configurations, creating the ultimate comfortable intelligent mobile travel experience. The new generation of Autopilot powertrain is based on Kia's Smartstream IVT platform, the power output is smooth and efficient, the fuel consumption of 100 kilometers is only 5.4 liters, and it also provides three driving modes, three engine traction modes, allowing users to easily cope with more road conditions. To sum up, this new car has excellent performance in terms of appearance, configuration, space and so on.

Moderator: Let's go back to the market level, because this year's market is extremely challenging, please summarize the current market performance of Dongfeng Yueda Kia?

Zheng Chunyuan: Summed up in one sentence, steady progress. Now the development of China's auto market is facing new changes, in the new development cycle, Dongfeng Yueda Kia has always grasped its own rhythm, planned to move, improve efficiency, and steadily move forward with consumer demand.

This year, we have successively launched a new generation of KX5, a new generation of K3, a new generation of Aopao and other models, in the continuous improvement of the product matrix, carefully polished product quality, improve service capabilities at the same time, but also with diversified marketing continue to bring consumers a variety of experience life. Through these efforts and persistence, we have also gained some recognition from users and authorities. In 2019, in the J.D. Power new car quality survey report, automotive after-sales service satisfaction research report, and brand attractiveness index list, Dongfeng Yueda Kia won three consecutive firsts in the mainstream automotive market. Of course, behind these achievements is inseparable from the support and trust of our dealer partners. Under the guidance of the "retail-centric" sales strategy, Dongfeng Yueda Kia has made a series of measures to reduce dealer inventory and improve profitability, and achieved the healthy and sustainable development of the terminal system.

To sum up simply, it is a perfect product matrix, excellent product quality, targeted marketing activities, and a benign terminal system, which is the core existence of Dongfeng Yueda Kia to maintain competitive advantage in the market.

Host: How do you judge the market in 2020?

Zheng Chunyuan: It is expected that the market next year is not very optimistic, as just said, the Chinese auto market is facing a deep structural adjustment, so we may need to face a long period of gentle growth, or even negative growth. The future competition is not only the competition of sales, but also the return to the source, such as the competition of quality, brand, technology and other system forces. According to the current market situation, Dongfeng Yueda Kia has formulated a new strategy. The first is the product innovation strategy, this year we have launched three new models, next year, the new generation of K3 EV, the new K5 will also be launched. Secondly, Dongfeng Yueda will make full use of Kia Automobile's technical advantages to promote the leading technology strategy, on the one hand, it is necessary to quickly introduce Kia's global new energy platform models, develop derived new energy vehicles for the main models, on the other hand, rely on Kia's hydrogen technology and intelligent networking, as well as technical reserves in unmanned driving, and then increase R&D investment in China. At the same time, Dongfeng Yueda Kia will build a customer satisfaction strategy and comprehensively strengthen the soft power of the brand. Next, Dongfeng Yueda Kia will establish a marketing system based on customer satisfaction, provide all-round support to dealers, provide customized services that exceed customer and user expectations, achieve the healthy development of terminal channels, and match diversified and efficient marketing initiatives, refresh brand cognition, and narrow the distance between young consumers. In addition, Dongfeng Yueda Kia will closely follow the development trend of the new four modernizations and carry out the strategic layout of future travel. Under the support of improving the product matrix, deep technical reserves and healthy sales system, Dongfeng Yueda Kia will strengthen its capabilities in intelligence, networking, sharing, electrification, etc., actively explore new areas, create the development of new retail, and strive for future market opportunities.

Moderator: This shows that we at Dongfeng Yueda Kia fully prejudge the market, and also create a new system capability to cope with the future market through our new products, new technologies and new services.

Zheng Chunyuan: It can be said that in the future, it will no longer be a simple competition of quantity, or a return to a more core and basic competition.

Moderator: So welcome all of us to the booth of Dongfeng Yueda Kia to appreciate the charm of our new product. Thank you Mr. Zheng.

Chunyuan Zheng: Thank you friends for seeing you again.

【Author】 Gao Xiaoping

【Source】 Southern Press Media Group South + client