E-commerce newsletter at a glance
1. Tencent added a new business XR layout full truth Internet
It is reported that Tencent has launched a new business, the XR (Extended Reality) business, and recently opened a live water recruitment (that is, an internal cross-departmental transfer). Tencent said that the XR business is a new business that the company has vigorously built to cope with the true Internet, with the goal of building a world-class hard technology team led by industry leaders and competing for the next ticket in the era of hard technology. This service focuses on the layout of the full-link XR ecosystem, including XR devices on the hardware side, the sensory interaction technology on the software side, and the content and developer ecosystem on the content and industry side. Tencent's internal living water covers the three directions of content ecology, operation and technology research and development, and more than 40 open jobs.
2. Youzan announced that tencent Huiju was opened
A few days ago, Youzan announced that it has opened up the Tencent Huiju platform, supporting merchants to sell Youzan products to the Tencent Huiju Mini Program, and carrying out unified order management and performance in Youzan. While gaining more sales traffic and users, you can easily manage orders without multiple background jumps, improving efficiency and saving costs. It is understood that Tencent Huiju is an entrance mini program launched by Tencent, allowing users to realize one-stop Mini Program shopping at the same time, and draining the brand's private domain position.
3. The technology mother and baby brand "Panda Bubu" received tens of millions of angel + round financing from Little Red Book
The technology mother and baby brand "Panda Bubu" has recently completed a tens of millions of angel + round of financing, and this round of financing is exclusively invested by Xiaohongshu. Previously, Panda Bubu had received angel round investment from sequoia China Seed Fund. It is understood that Panda Bubu was established in February 2021, focusing on the science and technology mother and baby track, focusing on product planning and research and development around three product lines of breastfeeding, postpartum rehabilitation and baby and child monitoring.
4. Convenient Bee Lantern Festival Report: Pasta products showed their first peak sales this year
According to the data released by the convenience bee, driven by the festival, since February 14, the sales of pasta products in the store began to increase steadily, and the first sales peak of the year appeared on the 15th. Among them, the cumulative heat of wine-stuffed small dumplings and corn and vegetable dumplings in these two days has exceeded the daily best-selling mushroom vegetable buns, and has become a festival star product. It is reported that Shanghai, Nanjing, Hangzhou, Yangzhou and other parcel areas focus on wine-brewed small dumplings, while in Beijing, Tianjin, Langfang, Qingdao and other areas, corn and vegetable dumplings and various types of noodles are more popular with consumers.
5.B station live broadcast will add face authentication function
Station B released the "Announcement on the Launch of the Face Authentication Function Before the Start of broadcasting", saying that in order to ensure the real-name authentication of the start of the broadcast and the consistency of the broadcaster and the certification, the face authentication function before the start of the broadcast will be launched, and the follow-up will be gradually opened in various partitions.
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