Today, some netizens posted that they ate the white family's "A Kuan" red oil dough skin, and found that there was a lump of black things in the plastic seal, and it had grown hair, suspected of rat meat. Customer service said that it will give private messages to deal with, this netizen did not agree, see here I want to give this netizen practice like [strong]
Speaking of the white family "A kuan" red oil skin, many netizens may not know much about this brand, I will introduce it to you.
Baijia Food is close to another brand, the "White Elephant" brand, which operates non-fried processes including instant noodles, convenient vermicelli, instant rice noodles, self-heating food and other food categories. Among them, the most famous is "A Kuan Red Oil Dough Skin", an annual sales of about 400 million yuan in this product series in 2020, with cumulative sales of more than 100 million copies, and only about 16 million online orders during the "Double Eleven" period in 2020. Relying on a single product, Baijia Food has gradually gained the confidence to go public.
According to the data, the annual sales of the red oil dough series in 2020 will be about 400 million, and the online order volume during the "Double Eleven" period in 2020 alone will reach about 16 million, while the revenue of the year will be 1.11 billion, accounting for nearly 30% of the revenue scale.
From 2018 to the first half of 2021, the revenue of Baijia Food was 422 million, 631 million, 1.110 billion and 593 million, respectively, and the net profit attributable to the mother was 6.0848 million, 23.6485 million, 76.2649 million and 21.9294 million, respectively. The average annual compound growth rate of operating income is as high as 62.18%, and the net profit in 2020 increased by more than 1100% compared with 2018.
Baijia Food officially took off.
As a blockbuster, the marketing strategy of the major platforms is basically the same, through the wide issuance of coupons, additional gifts to attract customers, which means higher profits for business anchors, means higher cost performance for buyers, and the unit price of customers that is not high also allows Akuazi to win a place in front of snail powder and ramen noodles for Internet celebrity convenience foods.
Now it seems that the "A Kuan" red oil dough skin is mainly healthy and regional, as if it has been deeply punched in the face by itself, and now I can only look forward to the white family "A Kuan" dough skin to deal with the problem [come to see me] [come to see me] [come to see me]