Article: In the case of a solid background color, how is the picture not monotonous? Korean designers teach you these 4 tricks!
Source public number: Super Artist
Take a look at how South Korea's emart.ssg.com e-commerce websites are designed today. Why choose this one? Because the design of this one is the most typical...
Usually, some of the domestic promotion designs are mostly fancy and lively, and Taobao is represented.
South Korea is relatively plain and elegant, and it is also related to the website itself, national culture, aesthetics and so on
Even so, there is a lot to offer.
We usually make drawings, the most common is to look up / face to face the product.
@Line Song ing
But most of the banner posters on the smartphone site are solid color backgrounds, which means that if the page is not monotonous, you can only start from its aspect.
The most visual effect is to choose a different angle for product placement.
The first is floating... This site loves to float
The following one hit the ground with one foot, which is half floating
Anyway, you can't let the product stand safely
There is also this form of falling in the air, and the sense of form is also very strong.
You can choose 2 products, or 2 angles of the same product, so that part of it is blocked, so that there is a sense of layering before and after, and the placement is near and far.
The farther the shadow is from the product, the higher it feels like it floats...
Clothes and shoes are no exception and must be fluttering.
The advantages of such a dynamic placement will be much stronger than the visual impact of static.
The furniture is also crooked...
Our usual common coupons are generally this. Some are simple, a box typed with 2 words, finished.
Let's take a look at the coupons and labels below, many of which are skeuomorphic.
The fold details on the label have been specially treated, and the originally flat label has a micro-stereoscopic effect.
This one also has a layer of cloth texture
The following color scheme is also good.
You can learn from a wave to see the effect.
These villains are equivalent to dots in the dotted lines and polygons, specializing in decorating and enriching the picture, creating contrasts in size. And the villain selection is related to the product, and it can also set off the theme.
Domestic also often see posters with villains, very storytelling.
Regarding villains, you can search for keywords such as 3D villains/flat villains/illustrators/microscopic worlds on the Internet, so when you feel that the picture is monotonous, you may wish to add some villains to try~
I think this is the most eye-catching part of the smart website design, all kinds of heart-warming and playful hand-drawn small elements.
For example, the toothbrush below, a few simple strokes outline a toothpaste and foam style.
This is dried fish, and next to it are drawn 2 small fish and a few bubbles.
Is this pine nut or what?
This sashimi directly draws a fish, anyway, it is all related to the product
The toilet paper is well drawn, it's all very simple little graphics. With these gadgets, the picture is not very loving.
A very casually drawn smiley face on the egg
Bubbles of hand sanitizer
A small bucket of watering is drawn next to this vegetable, and it is natural and interesting.
These small elements are basically from the product use scene or raw materials, simple to draw, are a few strokes to outline a graphic.
1. The product is suspended or tilted
2. Carefully portray the label
3. Add decorations such as villains
4. Hand-drawn small elements