One
Recently, Hunan Satellite TV is a bit embarrassed, "Everyday Brothers" has missing a "brother", and "Happy Base Camp" seems to be a little unhappy.
The crotch matter of the host Qian Feng has not yet settled the dust, and another host, Li Weijia, has set up the matter again.
On September 8, a group of photos broke out online. In the photo, many people wearing clothes printed with "Li Weijia lost morality" gathered at the door of Hunan Radio, Film and Television Group Co., Ltd., claiming that "the tea brand 'Happy Formula' operating company endorsed by Li Weijia has run away and demanded that Li Weijia return their hard-earned money."
This matter quickly became a hot search.
This is not the first time that the host of Hunan Satellite TV has had an accident because of endorsements.
As early as 2018, Du Haitao, the host of Hunan Satellite TV, was sued for publicizing the financial APP "NetLibao".
Later, Du Haitao claimed that he did not endorse "Net Libao", but would actively cooperate with the investigation and follow up the development of the incident.
In 2020, Wang Han, one of the pillars of Hunan Satellite TV, was also deeply involved in the whirlpool of public opinion because of the early words of the financial APP "love money".
After the incident, Wang Han claimed that his partnership with "Love Money" ended as early as the end of 2018. However, he will actively cooperate with the police investigation and help users recover their losses.
History is always strikingly similar!
On September 9, a day after the incident, Li Weijia also issued a statement online, claiming that he had ended his partnership with Happy Equation as early as June 1, 2021. However, I will actively cooperate with the investigation and help franchisees recover losses.
Or the familiar recipe, the familiar taste, making people a little difficult to say...
Then, Li Weijia's story should start from "Happy Base Camp".
Two
In 1995, at the age of 22, Long Dani graduated from Zhejiang University of Communication and entered Hunan Economic Television. At that time, she just in time for the reform east wind to blow to the Hunan radio and television system, so she quickly received the first project.
The following year, Long Danni was responsible for the first project to plan and host the first variety show "Lucky 3721" in Hunan Jingshi.
At that time, domestic variety shows were still in line with the "Zhengda Variety" with a round mouth and one board and one eye, so when director Wu Luan saw a rock curled Long Dani, there were countless divine beasts running through his heart. So, it didn't take long for the elegant and intellectual Qiu Xiao to replace Long Dani as the new host of "Lucky 3721".
Hunan Jingshi did not dare to do anything, but Hunan Satellite TV dared to try. At that time, Hunan Satellite TV was not broken, and it needed this kind of subversive program to turn the tide.
In 1997, while watching "Lucky 3721", Hunan Satellite TV pulled Li Xiang, who had not yet been blessed at that time, to form the original "Happy Base Camp" (referred to as "Fast Book").
This year, 23-year-old He Jiong was still a teacher in the Arabic Department of Beijing University of Foreign Chinese; Li Weijia, 21, was still playing soy sauce on cameras on other stations; and Wu Xin, Xie Na, and Du Haitao were still in school...
With the addition of He Jiong, the fast book took initial shape. With the efforts of He Jiong and Li Xiang, Kuaiben was like a "happy whirlwind" sweeping across the entire domestic satellite TV.
In 1999, in order to continue to expand its influence, Kuaiben decided to add an off-site interactive session. Under the recommendation of He Jiong, the 23-year-old Li Weijia became the outdoor host of Kuaiben.
At first, Li Weijia could not adapt to Kuaiben's hosting style, "inside and out are not people". Often on the show is scolded by the director group, down the show also has to be scolded by the audience.
Fortunately, He Jiong and Li Xiang have been carefully caring, so that Li Weijia slowly walked from the outdoor host to the interior, forming the initial "Iron Triangle".
Therefore, Li Weijia and He Jiong formed a deep friendship. Later, when He Jiong was deeply involved in the "gift receiving incident", it was no wonder that Li Weijia would block the arrow in that way.
The reason why Li Weijia was able to carry through the initial years of struggle and successfully ascend to the throne, in addition to the mutual support of the "Iron Triangle" and her own efforts, also has a lot to do with the support of a woman behind her back.
That person was his gossip girlfriend, an unnamed female colleague.
Although the two occasionally worked on firewood, they were generally career-oriented. Coupled with the fact that secrecy was done well, the relationship was unknown at first.
Under the nourishment of love, Li Weijia soon ushered in the first rays of dawn.
Three
On October 30, 2004, Li Xiang left Kuaiben to become a producer at a company in Beijing because he felt that the day-to-day hosting life was too boring.
Li Xiang's departure is both a challenge and an opportunity for Kuaiben.
At first, Hunan Satellite TV considered letting He Jiong host alone, but the effect was not good. So the next year came directly to a "big mess stew".
Not only invited back Li Weijia and Xie Na, but also signed Du Haitao and Wu Xin, the champions and runners-up of the "Shining New Anchor", to form a "Happy Family".
This wonderful five-person group produced some chemistry and soon became the No. 1 among variety show hosts in the country.
As his fame grew, so did all sorts of gossip.
The low-key and mysterious Li Weijia also has a variety of gossip in the anecdote. But most of them are really inexplicable.
For example, in 2012, Li Weijia had news of her marriage with Wu Xin.
Although there are plates and eyes on the website, not many people believe it. Because at that time, if you didn't have a little gossip on you, you were embarrassed to say that you were the host of Hunan Satellite TV.
But not all the gossip is empty, such as coming out of the big mouth of Li Xiang, a sister of Hunan Satellite TV...
Four
In April 2014, when Li Weijia attended a press conference with Li Xiang, the reporter kept asking her how she got married and whether she had a second-child plan. I don't know if she was intentional or unintentional, after answering the second child to see the policy, the conversation turned and said, "Vega is also planning his first child!" ”
As soon as this sentence came out, the melon-eating masses looked up to Uncle Ge one after another, saying that if you nag this, I will not be sleepy.
The reporter immediately turned the camera to Li Weijia, who was confused, and his expression was awkward, and then asked.
There was no way, Li Weijia could only admit that she had a girlfriend who had been dragging for seven years, and she already had plans to get married this year.
But as for who the mysterious girlfriend really is, Li Weijia has always kept his mouth shut.
As soon as the report was broadcast, many netizens immediately incarnated as Sherlock Holmes and searched for various clues and evidence on the Internet to find out the identity of this mysterious girlfriend.
But the strongest fortresses in the world often need to be breached from the inside.
This year, when Long Dani celebrated her birthday, The good old teacher He sent his blessings as usual. However, this blessing turned out to be a photo of Li Weijia and Long Dani.
Just when netizens were waiting for Teacher He to delete Weibo and use his hands as an excuse, some official micros of Hunan Satellite TV began to do things.
As a result, the netizens suddenly understood, and speculated that the mysterious girlfriend who li Weijia had been dragging for seven years was actually the "draft godmother" Long Dani.
Subsequently, there were media reports claiming that the two had already been married and licensed.
But just when netizens were ready to offer their blessings, Li Weijia came to a fancy rumor rebuttal.
Five
Not long after it was reported that the two had been married and licensed, Li Weijia debunked the rumors through another love reality show.
Li Weijia said in a telephone interview that the reason why he was able to go on the love reality show was that he was not married, otherwise he would not be able to pass the review of the program group.
I don't know if it is because of the fear of netizens not believing, Li Weijia is also extra "intimate" with female guest Li Baibai in the show, and even traveled to Europe after the end of the show.
At the same time, he also gave another "clue" that the girl he liked was the kind of girl he liked who could depend on me for a lot of things, be protected by him...
Netizens think that Long Danni, who is now taking tianyu through thorns and thorns, is definitely not a bird-like person, so this Li Baibai must be Li Weijia's true love.
But Li Weijia still refused to respond positively to this, like a certain uncle who "did not take the initiative and did not refuse". Even took the time to go to Tianjin Satellite TV's "Nothing But You" scene to "flirt" a handful of primary school girls.
Just when Li Weijia was recruiting happily as the co-founder of Coffee Wings, he did not expect that his mother gave him a slap behind his back.
Six
In 2016, when Li Weijia's mother participated in the variety show "Mamma Mia", she was asked by guest Venus about her son's love.
Venus was not a word of nonsense, came up and said directly: "Your future daughter-in-law is very famous." ”
At the beginning, Li Weijia's mother also prevaricated a few words, saying that the two were just classmates and did not know whether they were in love. Not knowing what was finally thought or what happened, I suddenly shouted:
"Long Dani, hurry up and give me a grandson."
If it really has nothing to do with it, Presumably Li Weijia's mother will not say so in the show.
It's just that Li's mother didn't expect that her shouting not only did not call her grandson, but also shouted her son depressed.
Not long after the program was broadcast, Li Weijia's Weibo painting style changed. Not only are they sent "Qiong Yao-style" love questions, but even the release time is mostly in the early morning.
Just when everyone didn't know what happened to Li Weijia, Long Danni suddenly announced that she was going to quit her job and start a business.
On February 15, 2017, Long Dani stepped down from Tianyu and soon set up her own company "Wow Wow Wow".
Therefore, many people speculate that Long Dani chose a career and gave up love.
It was also from that time that the audience found that Li Weijia seemed to have changed as a person. Not only did he become rare in the show, but when the show talked about emotional topics, he would cry uncontrollably.
What is more serious is that for a while Li Weijia suddenly lost weight. There are many rumors about Li Weijia's weight loss, and some people even suspect that he has diabetes.
Later, Li Weijia himself explained in the program that the weight loss was because of stomach discomfort and eating more vegetables, so he lost 20 pounds.
However, there are gossip reports that Li Weijia's weight loss is because Long Dani split her legs and moved to Canada.
But this revelation was quickly denied by Long Dani, saying that she had not moved to Canada and had nothing to do with Li Weijia's weight loss.
Later, because the infamous "yin and yang contract incident" broke out in the entertainment industry, people paid attention to tax evasion for a long time. Li Weijia breathed a sigh of relief, and his love affair was slowly forgotten.
Li Weijia's confusing "emotional line" has just been hidden, and his "career line" is soon turbulent.
Seven
Like other hosts, he made money in front of the stage and made money behind the scenes, and Li Weijia's extra money was also in full swing, and he invested in some side businesses.
Not only did he co-open an international bar chain with friends, but he also used his career to invest in a number of TV shows.
Of course, his investment is as low-key as his, far less famous than Du Haitao's hot pot restaurant.
Standing on the array of "top stream" hosts, endorsements are naturally indispensable.
In the second half of 2020, a tea brand called "Happy Formula" was born. Not only will it soon appear on the "big stage" such as Kuaiben, but also Li Weijia of the Happy Family will serve as the brand ambassador.
Li Weijia not only worked hard to publicize, but also personally participated in the opening ceremony of the first store of "Happy Formula" in Guangzhou Huachenghui Plaza on September 12.
In addition to Li Weijia on that day, "Happy Formula" also used Kuaiben's opening dance as a performance. Therefore, many uninformed people think that this is a milk tea brand incubated by Kuaiben. Therefore, the popularity of the scene was extremely hot that day, and there was a long queue.
Such a hot scene makes many potential franchisees want to move, coupled with the credit endorsement of Kuaiben and Hunan Satellite TV, many people have decided to ask about the investment site.
After entering the investment site, they found more promotional materials for cooperation with Kuaiben, and heard more "internal news" that they would cooperate with Kuaiben and Hunan Satellite TV in the future.
So many people had a hot head, paid the franchise fee, and prepared to follow the "happy family" to make a lot of money.
However, at this time, the "Happy Family" was in big trouble.
Eight
In December 2020, some netizens broke the news that He Jiong and other Hunan Satellite TV hosts not only received gifts from fans, but also some people took them online to sell.
Even Teacher He personally "instructed" fans in the program not to use too strong glue when giving gifts, so that "it is not convenient to transfer to others, only for their own use."
Teacher He couldn't imagine that his "thoughtfulness" would one day turn into the hammer of Thor, hammering at himself.
The incident quickly alarmed the state media.
In the face of official questioning, Teacher He and Hunan Satellite TV quickly posed and apologized.
However, it is difficult to calm the public anger, just when everyone is waiting to see the follow-up development, suddenly someone broke the news on the Internet, Li Weijia opened a surrogacy company!
At that time, Zheng Shuang's thunder had not yet exploded, but surrogacy has always been banned in China. As a result, all eyes were fixed on Li Weijia to see how he explained.
But a little time passed, and some netizens found that Li Weijia's revelation was really nonsensical. There is no relevant evidence, and there is no follow-up, but it is more like a public relations trick to divert attention.
The incident later ended with Li Weijia issuing a statement claiming that he had nothing to do with the "surrogacy company".
Although this matter ended hastily, the crisis has never been lifted.
Nine
At the beginning of 2021, the entertainment industry continued to burst out a variety of earth-shattering melons, and when the melon-eating masses pointed the spearhead at the entertainment industry's unscrupulous artists, Hunan Satellite TV came to an innovation.
He took the lead in signing a "Letter of Commitment to Art and Virtue" with 18 first-line artists and hosts, which made people have a "true fragrance" association.
Ironically, the ink of the "Yide Commitment Letter" has not dried, and it has become a fuse, igniting the thunder planted by the host Qian Feng, and the melon-eating masses are in an uproar (for details, see Wan Xiaodao's public account's past selection of "Qian Feng's Melon").
Some netizens joked that where this is the "Yide Commitment Letter", it is clearly a "reverse name".
But Qian Feng's crotch matter has not yet fallen silent, and Li Weijia has fallen into the whirlpool of public opinion because of the endorsement overturning.
The "Happy Formula" endorsed by Li Weijia belongs to "Guangzhou Xinrui Catering Management Co., Ltd.", and the legal representative is Zhou Jinnian.
According to public information, the company is currently in the "dishonest executor", which is commonly known as Lao Lai. However, the amount of untrustworthiness is only more than 3,000 yuan.
At the same time, the company also indicated that "the operation was abnormal", showing that the registration place could not contact people, and the translation was that the company ran away.
The run is a real hammer, because the registered address has now become like this, and the next company has entered the renovation stage.
However, Li Weijia and the company are only cooperative endorsement relationships, and do not involve equity operations, coupled with his statement that he has terminated his contract with the company, so the netizens' claim that "Li Weijia returns my hard-earned money" is likely not to be supported by the law.
Therefore, as to whether celebrity endorsements should bear joint and several liability, there are also various voices on the Internet.
One believes that Li Weijia has long since terminated the contract with the brand, and the company's behavior and business risks have nothing to do with the spokesperson.
Some people also believe that while enjoying the dividends brought by fame, public figures should assume certain social obligations to help society move towards better.
This reminds people of the year when Li Xuejian once took over an advertisement for throat lozenges. The advertising slogan is: without sound, no good drama can come out.
Dramatically, later, Li Xuejian played a dumb man in the TV series "Hitch a Ride". After the TV series was broadcast, a reporter asked him: "Don't you mean that no matter how good the sound is, how does the dumb role play this time?" ”
This question left Li Xuejian dumbfounded. Since then, Li Xuejian has not taken an advertisement again.
Although some people think that Li Xuejian is making a big fuss, for Li Xuejian, this is his attitude towards the audience, which is also the pursuit of art morality.
As the saying goes: If you want to wear its crown, you will bear its weight. If the star cannot assume the corresponding responsibilities and obligations, then the "overturning" is not an accident, but an inevitability.
Since the problem was already coordinated in May, then, as a spokesperson, Li Weijia should have already found the problem at that time, why did he refuse to speak up at that time, but chose to "aphasia"? Is it just a matter of rushing to terminate the contract and clear the relationship, but forget the public who listens to his endorsement? Where is the image of such an "image spokesperson"?
There is no free lunch in the world, the spokesperson eats meat, drinks soup, and then issues a statement when something happens and explodes, is it a throwing pot, is it "immoral"? So what should we also take out the "Yide Commitment Letter" and come out and take two steps?
Follow @Wan Xiao Knife headline number to read more character stories and explosive articles. For example, "The Fragrant Past of the "Actress Harvester"", "How the Big Guys of the Bamboo Gang Stirred up the Entertainment Circle", "The History of the Hong Kong Circle Playboy", "The History of Sun Honglei", "The Melon of the "Three-level Film Goddess" in the Hong Kong Circle", and the secret past of the four heavenly kings, Zhou Runfa, Jackie Chan, Zhou Xingchi, Jet Li, Lin Qingxia, Maggie Cheung and other stars.