Mao Wenting
In this year's Winter Olympics freestyle skiing women's big jumping competition, Gu Ailing steadily completed the incredible 1620 movement, winning the third gold medal for the Chinese sports delegation, which is also the first gold medal in the women's skiing event.
The outstanding charm of ice and snow athletes such as Gu Ailing has attracted more and more people to fall in love with skiing.
Gu Ailing's Anta "Golden Dragon Snow Suit", the golden dragon pattern behind it is designed by himself.
As one of the seven major events of the Winter Olympic Games, Winter Olympic skiing consists of 6 sub-events: Alpine Skiing, Freestyle Skiing, Snowboard, Ski Jumping, Cross-Country Skiing and Nordic Combined.
Skiing was first an aristocratic sport. For those who are happy to fly to alpine snow and enjoy a leisurely time, the ski slopes are also a social place. Especially in the 1930s and 1940s, many Hollywood stars were keen on skiing, and fashion companies naturally perceived the business experience. Brands such as Hermes and Madeleine Vionnet have launched their own collections of ski wear.
Hermes' early ski series
From stretch jumpsuits to wide-shoulder double-breasted jackets, from vintage neon fluorescent colors to futuristic beauty, skiwear has been on the rise and fall of fashion since its inception, leaving a colorful mark on the snow, the runway and the runway.
At the beginning of the last century, ski wear was mostly made of heavy wool and flannel linings. Men wear thick wool trousers with long jackets, and women wear knee-length wool skirts on top of the pants to keep warm. With the introduction of zipper technology, ski suits can be removed in layers and are easier to put on and take off.
After the first Winter Olympics in 1924, the functionality of skiwear became increasingly important, some professional sports assembly manufacturers experimented with waterproof and elastic fabrics, and the introduction of Lastex in the mid-30s made stretch-knit tape applied to trouser legs and cuffs, making skiwear warmer and more comfortable.
The industry also began to think about how to make ski equipment more aerodynamic, and in the 1940s, with the production of new synthetic materials, ski enthusiasts said goodbye to bulky knitwear and heavy skirts and began to turn to slim one-piece models.
Legendary Italian designer Emilio Pucci has ushered in a new era of ski wear with her one-piece design. Emilio Pucci accompanied the Italian team to the 1932 Winter Olympics in New York at the age of 17 and served in the Italian Air Force after the outbreak of World War II.
In 1947, after the end of World War II, Emilio Pucci left the army to return to normal life, addicted to skiing, he was not satisfied with the ski clothes sold on the market, so he designed and made his own ski clothes. At the beginning of his design career, he designed aerodynamic competitive uniforms for the Reed College Ski Team in Oregon and opened his own brand in 1949, and the colorful patterns quickly became the brand's logo. In 1952, two of today's giants in skiwear, Moncler and Bogner, came to prominence. Bogner stretch pants make sports more stylish.
German athlete Willy Bogner, who won the German division of the Nordic Ski Race 11 times, founded Bogner Bogner, a German luxury brand known for its skiwear, in 1932. In the 1950s, BOGNER was known as the "Dior of ski fashion", and in 1955, Maria Bogner designed the pull ring on the ski jacket in the shape of a striking B-shape, the original logo zipper pull.
Bogner
In the 1960s, double-lens goggles became popular, and plastic ski boots replaced leather ski boots. The space craze that began in the 1960s also extended to skiwear, founded in 1978, MoonBoot is an Italian brand of professional ski equipment and sneakers, which were originally inspired by the moon boots worn by the astronauts of the Apollo moon landing program.
MoonBoot
On Her Majesty's Secret Service was one of the first films to present skiwear fashion.
From the 1970s to the 1990s, neon and one-piece skiwear became the mainstream of fashion, with down jackets, bright sweaters and stretch pants becoming the most common ski styles. As fabrics have been revolutionized, skiwear has become increasingly lightweight, warm and waterproof. These technologies are also the beginning of the technology of gore-tex (high-tech waterproofing film). The ski series has become one of the signature products of luxury and fashion brands to show off their technological prowess.
Diana wears a classic look in a one-piece red ski suit.
In the millennium, the aesthetics of ski wear tended to soften, the colors became more natural, and pastel fluffy ski jackets became popular. In addition to mass users, skiwear from luxury and haute couture brands has also appeared in professional venues such as the Winter Olympics. The snow field is both a race track and a fashion runway about snow.
Julia Marino wins silver at the Beijing Winter Olympics.
At the Beijing Winter Olympics, Julia Marino, who claims that "I've probably eaten 200 dumplings since the Winter Olympics," carries the Prada Linea Rossa series of skis to win a silver medal in the women's slope skiing competition for team Usa, and she is the brand ambassador for the series.
Snowboarding legend Sean White
In the Beijing Winter Olympics snowboarding men's U-shaped track skill final, the audience applauded and cheered Shaun White, although this time missed the top three, but 5 Winter Olympics 3 gold medals, Shaun White is already a legend. Sean White and his Whitespace snowboard brand teamed up with Louis Vuitton to create a custom Olympic suitcase to pay homage to White's late friend Louis Vuitton, Menswear Artistic Director Virgil Abloh.
DIOR
In recent years, ski products have become the main series of luxury brands, Chanel, MIU MIU and so on directly moved the runway to the slopes, dress style with mountain landscapes, to create a visual impact.
MIU MIU stages the Fall/Winter 2021 snow show in the Dolomites.
Chanel's Fall/Winter 2021/22 haute couture ready-to-wear series was filmed in the ski resort of Megève.
Sports and fashion have always been accompanied by cooperation, with the increasing popularity of skiing, and the continuous development of clothing technology, the future of skiers will become more and more comfortable and beautiful.
Editor-in-Charge: Chen Hua
Proofreader: Yijia Xu