Akvavit is a traditional and strong Scandinavian drink. It's a vodka with a cumin flavor, infused with citrus berries and spices: rosemary, cardamom, fennel, cinnamon, etc. There are a lot of Akwavitees with traditional designs on the market, so the project decided to create some different and unexpected designs.
The project includes the product idea, name, packaging design, including bottle shape and label. The product name 2:2 Akvavit is inspired by the true story of euro euro 2004. The final decisive game into the playoffs, Sweden and Denmark. Regardless of the outcome of the opponent's game, the score is 2:2, and both teams will advance to the playoffs. This is how the product name 2:2 Akvavit appeared.
The designers created a unique bottle with a square at the bottom – a reference to the football field. At the same time, the rounded corners are also used as a symbol of negotiation. The design is very minimalistic. It reflects the Scandinavian desire for simplification. The design is based on fonts, with an implicit reference to the football theme. We use categorical blue. The numbers in the logo are made up of geometric shapes and refer to the football markings.
Design Company: AIDA Pioneer \ Project Type: Scandinavian Beverage Packaging \ Project Status: Published Commercial Design \ Location: Belarus \ Deliverables: 3D Modeling, Packaging Design, Product Design \ Substrates: Glass Bottles \ Industry: Food & Beverage \ Designer, Art Director: Anastasiya Zubrytskaya