Get up early in the morning and catch a late set
For "building a car", Evergrande Xu boss should have had this idea very early. However, the real fanfare to land on the car project is in 2019.
How to build a good car?
Evergrande Xu boss has his own set of logic, that is: buy, buy, buy, circle, big, good.
That is to say, Evergrande's car-building road is to buy all the core technologies that can be bought, and if it can't be bought, it will cooperate in all aspects. To this end, Evergrande also plans to invest 45 billion yuan in three years, and the first car, "Hengchi 1", is scheduled to be unveiled in the first half of 2020 and planned to be mass-produced in 2021.
It can be seen that Boss Xu is "painting" a big cake. It can also be seen from this that Evergrande sells cars, which seems to have a bit of a taste of "selling hardcover houses".
In order to make chui (niu) become a reality, others can develop their own full stacks, but Evergrande can "buy" and "circle" everywhere.
According to reports, in 2019, Xu Jiayin went abroad 7 times to promote the "car-making" project, and went to 10 places to investigate the automobile market.
At the same time, Evergrande has also built factories in Guangzhou, Shenyang, Zhengzhou, Tianjin, Guangxi, Qingdao, Shanghai and other places with great fanfare. In addition, in order to express the determination to "encircle and build cars", "Evergrande Health Industry Group Co., Ltd." was also specially changed to "China Evergrande New Energy Automobile Group Co., Ltd."