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Source: Block Buzz BlockBeats
原标题：《 A Glimpse Into The Leading Categories Within The Deca-Billion NFT Industry 》
Source: Messari Research
Originally written by Mason Nystrom
NFT Analytics platform NFTGo released data showing that the total market value of the crypto industry is currently as high as $2 trillion, of which the market value of NFTs is more than $15 billion, accounting for about 1%.
In addition to the well-known avatars and art NFTs, there are a variety of NFT types, including:
· Avatar - BAYC, Punks, VeeFriends
· Game Assets - Loot, Sorare, ASm AIFA Genesis
· Utility assets - membership assets
· Metacostem Assets - Sandbox assets (non-land)
· Digital Land - Sandbox LAND, Decentraland
· Social - HeadDAO, LinksDAO, MetaHero Universe
· Intellectual Property - Adidas, Budverse Cans, Pepsi Mic Drop, Twitter Collection
· Music - Deafbeef, Eulerbeats, Kloud
· Finance/Decentralized Finance - Uniswap liquidity positions, yield bearing NFTs
At present, the total market value of NFTs is 18 billion US dollars, of which the head image NFTs account for the largest proportion, with a market value of up to 8 billion US dollars, more than the total market value of various NFTs ranked second to fourth.
The games, art and collectibles categories are close behind, with market capitalizations ranging from $2.3 billion to $3.3 billion, and they are also the most important areas of concern for most consumers. However, because some NFTs can be classified as multiple types, it is also challenging to properly classify individual NFTs. For example, if Nike publishes an avatar-like NFT project, do those NFTs count as IP or avatars? As the NFT market matures, these types will be more clearly defined.
In terms of percentages, the market capitalization of avatar NFTs accounts for nearly 50%, while the market capitalization of other sub-categories is mostly only single digits.
The head NFT type will continue to expand with the development of the NFT market, such as art NFTs. Compared to the $1.7 trillion global art market, the art NFT market is the tip of the iceberg. At the same time, NFTs of types such as collectibles will become increasingly silent over time, while NFTs with practicality will stand out, including other subscription benefits such as membership and cash flow.
At present, the cumulative transaction volume of the NFT industry has exceeded $28 billion. The industry will continue to thrive as new entrants continue to pour in, and more and more companies use existing IPs or launch new IPs to issue non-homogeneous Tokens. Similar to the chart above, the Avatar, Art, and Collectibles category NFTs account for the largest share of the transaction volume. But more importantly, these NFTs are fundamentally static NFTs, which means that they cannot provide additional practical value other than representing ownership and Discord access to the corresponding assets. While static NFTs are precious, demand for non-static NFTs, including gaming assets, utility assets, and music NFTs, will continue to rise as investors tend to pursue a better experience with their assets.
With the exception of gaming NFTs, the percentage distribution chart of transaction value of other types of NFTs is largely similar to that of their market capitalization distribution. It is worth mentioning that the proportion of game assets traded is lower than the proportion of their market capitalization, which means that many of the game assets in the collection may not have been traded.
While cumulative data can reflect a lot of information, they do not provide a more forward-looking perspective. The 30-day trading volume chart shows a surge in trading volume for gaming NFTs, which also reveals the reasons for their higher market capitalization and lower cumulative trading volume. Because market capitalization is usually priced based on the most recent transaction price of the NFT collection, market capitalization tends to grow faster than the volume.
On the one hand, the growth of game NFT transactions may mark a further recovery of the game industry, which is also reflected in the promotion of homogeneous game tokens to the market value growth of the game industry. On the other hand, NFTs may also be a lagging indicator, and the proliferation of homogeneous game tokens is a catalyst for the development of gaming NFTs. In the future, the difference in the performance of the homogeneous and non-homogeneous game Token market will be an important indicator to measure the development trajectory of the game industry.
In addition to the game market, there is also a huge difference between the transaction volume of the NFT art market and its cumulative total, some of which comes from the avatar NFT project. Crypto art sales will continue to be dominated by four platforms, namely Art Blocks, Nifty Gateway, Foundation, and SuperRare.
Eventually, the long tail of intangible assets will be tokenized on-chain, and the types in the NFT market will become increasingly abundant. Over the past few months, the NFT market has repeatedly reached new highs despite the overall downward trend of the crypto market. Both NFT traders and investors should keep in mind two seemingly opposing views – in the long run, the NFT market will continue to grow into a $100 billion market; but in some periods, the NFT market may also be widely overvalued.