Li Yapeng, who has entered the Internet celebrity world, has recently had a lot of hot searches.
On October 20, Li Yapeng posted a video specifically responding to rumors of the bad end of the snow mountain art town.
It's not so much a clarification as a generalization. Under the lens of Li Yapeng, the town is full of vitality and popular with content.
He emphasized that he was only a minority shareholder and helped the project to be publicized.
Li Yapeng is indeed only a minority shareholder in the real estate project now.
Because in 2015, Li Yapeng had sold 51% of his equity to Sunshine 100.
The investment of 3.5 billion yuan was eventually sold for less than 200 million.
"Real estate tycoon" was once the identity that Li Yapeng eventually aspired to.
At the same time, he has always stressed that "I want to find a place for art to stay", and in general, Li Yapeng should be an old literary and artistic youth who wants to make a lot of money.
<h1 class="pgc-h-arrow-right" data-track="4" > real estate tycoon dream</h1>
In 2011, Li Yapeng graduated from Cheung Kong Graduate School of Business and started the Snow Mountain Art Town Project with the "burning money" model.
In 2013, Li Yapeng, chairman of Zhongshu Holdings, was in Lijiang and officially announced the launch of the COART Village Snow Mountain Art Town project.
From the launch of 13 years to the transfer of equity in 15 years, it burned 3.5 billion yuan in two years and also carried 40 million yuan of debt.
After the failure of the Lijiang project, Li Yapeng did not give up, creating the concept of "China Wengu" and continuing to do cultural real estate.
In 2015, he took land in Zhengzhou to promote the world-renowned children's cultural theme IP complex, which has not improved in the past few years.
Later, Li Yapeng won the third real estate project in Ganzhou, Jiangxi, to establish the "Ganzhou Wengu", and finally failed.
<h1 class="pgc-h-arrow-right" data-track="8" > pay one line for each line</h1>
Li Yapeng's commercial territory is not only real estate.
He has produced many TV series such as "Beach", "Good Man Li Chenggong", "Blood Agarwood" and other TV series, including "Will Love" and "Temple".
But except for "Will Love", the rest ended in a loss.
Li Yapeng once spent 80 million yuan to build a Shanghai nightclub VIP ROOM, which was closed after 4 years of operation.
In Beijing, the bar invested by friends such as Faye Wong and Wang Xuebing is not smooth.
After more than 20 years of business, he ended up in debt. As netizens said, it is better to buy 10 suites in Beijing and do nothing.
<h1 class="pgc-h-arrow-right" data-track="15" > "micro-business" tycoon</h1>
Compared with Li Yapeng, Lin Ruiyang, who is also an actor, has embarked on a completely different path.
The business of Lin Ruiyang and his wife Zhang Ting is called the Internet economy, which is popularly known as "micro-business".
At the beginning, netizens said that the two sons were stars with heads in the film and television circle, how did they become micro-businessmen?
The couple does not want face to make money. Completely discarded the burden of idols, from "handsome little students" to "clowns", at all costs.
The dynamics they post frequently make ugly eyeballs. Intimate photos with female agents, female employees kneeling for Lin Ruiyang, and so on.
However, under the negative news, the couple's value is already out of reach.
In addition to selling masks, Lin Ruiyang is also involved in real estate agency, real estate development, film and television drama investment and other industries.
Now Lin Ruiyang is worth more than 30 billion yuan.
Shanghai Wilda, which they operate, entered the list of the top 100 outstanding enterprises, and paid taxes of up to 2.1 billion yuan in 2018 alone. He is said to have bought a 10-story building on the Huangpu River for $1.7 billion.
Not only are they large taxpayers, Lin Ruiyang and his wife donated 20 million yuan to Wuhan during the epidemic and 5 million yuan to the Henan flood.
Now Lin Ruiyang is already a conscientious entrepreneur with responsibility.
<h1 class="pgc-h-arrow-right" data-track="20" > "net red" Li Yapeng</h1>
In August this year, Li Yapeng opened a short video account, 30 works, and had more than one million fans.
His works were ridiculed by netizens, the performance traces were too heavy, and the content was empty.
Some netizens shouted, directly bring the goods, the process is exempt, everyone is not easy.
Yes, Li Yapeng is still awkward, wanting to catch the express train of the Internet economy, and he can't put down his body for the time being.
Li Yapeng, who is already 50 years old, should also understand that there is always a gap between ideals and reality.
Face down, money may be there.