Intimissimi, a lingerie brand owned by the Italian Calzedonia Group, officially announced that actor Wang Zixuan will serve as its brand spokesperson for Greater China, jointly interpreting Intimissimi's brand declaration of "Beautifulin Your Own Way" to encourage different women to shine with confidence.
IntimissimiRI1374T, CLD1233, PDL1233
Founded in 1996, intimatissimi, an Italian fashion lingerie brand born for beauty, integrates beauty into its products, and has fulfilled every woman's daily dream with its exquisitely designed, comfortable cut and stylish appearance of its underwear and homewear collection. Launching the brand manifesto "Beautifulin Your Own Way", Intimissimi intends to encourage women's beauty to be defined by themselves, to truly express themselves, and to naturally exude moments of charm.
Intimissimi Greater China brand spokesperson Wang Zixuan wears RI1374T, CLD1233, PDL1233
Wang Zixuan's fresh and natural temperament and confident attitude to life are very consistent with Intimissimi's romantic and elegant image and the brand declaration of "Beautifulin Your Own Way". Since her debut, Wang Zixuan has always maintained her focus and enthusiasm for her acting career, and with her vivid acting skills, she has created many vivid roles, such as Gu Ying, the "little godmother" who dares to love and hate in "River God", and the snow girl who is as fast as the wind in "Samurai Order". As a rising star, Wang Zixuan calmly released her own beautiful light. Before the screen, she focuses on playing roles with different personalities; off-screen, she knows how to explore the true meaning of beauty in life, expand her hobbies, enjoy life, and grasp her most comfortable and confident state. She pours her passion into the things she loves – horseback riding, ballet, fashion, fitness, and enriches herself with persistence and delve into it, exuding elegance from the inside out. Wang Zixuan's seriousness about work and life allows her to show different beauty in her hands and feet.
Becoming the brand spokesperson of Intimissimi Greater China, Wang Zixuan said: "Intimissimi's 'Beauty by Me' concept aims to encourage women to embrace their true selves, be true to their original dreams, and show the beauty of nature in their lives. I am very honored to join Intimissimi to deliver the 'Beauty by Me' brand statement to more contemporary women." ”
In this advertising campaign, Wang Zixuan wears the Intimissimi Fashion Corsetry series, with a delicate white eco-friendly lace bra and a classic silk suit, showing a confident and elegant temperament. The Fashion Corsetry series combines stylish design with a comfortable experience to meet the needs of everyday wear, adding matching ingenuity to the shape, romantic Italian charm and design that fits the female figure, allowing women to stretch their posture and exude charming charm at all times.
The Intimissimi Fashion Corsetry series will land in stores nationwide, the brand's official website and Tmall flagship store in mid-September. This autumn, follow Intimissimi and Greater China brand spokesperson Wang Zixuan to unlock a variety of collocation possibilities, together with comfortable and free, beautiful by me.