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"Agarwood like crumbs" official announcement, Yang Mi Li Yifeng Xuan fantasy drama double swoop, Yang ZiXuan fantasy drama can not pounce

author:Ma Qingyun

On February 13, the TV series "Agarwood Like Crumbs" released the official dynamics to warm up the theme song of the drama, "Agarwood". This fantasy drama is starred by young traffic stars such as Yang Zi and Cheng Yi, and the expectations of fans are very high. The theme song "Agarwood" is jointly sung by Zhang Jie and Zhang Liangying. With the release of the theme song of the warm-up version of "Agarwood", the launch date of this TV series "Agarwood Like Crumbs" is also approaching. Being able to see this xuanxian drama starring Yang Zi and Cheng Yi as soon as possible is undoubtedly "starting like the New Year" for the fan group.

"Agarwood like crumbs" official announcement, Yang Mi Li Yifeng Xuan fantasy drama double swoop, Yang ZiXuan fantasy drama can not pounce

However, only from the broadcast situation and audience reputation of the fantasy drama in recent months, the fantasy drama seems to have entered its own "Xiaoice period" in 2021, which was wildly pursued by fans ten years ago, but at present, there has been a multiple decline in the number of broadcasts, ratings and audience reputation. From Yang Mi's "Lady Huo Zhu" to Li Yifeng's "Mirror twin cities", each fantasy drama can be described as a traffic star starring, and they are all heavyweights in the traffic industry. However, the final data is not optimistic.

"Agarwood like crumbs" official announcement, Yang Mi Li Yifeng Xuan fantasy drama double swoop, Yang ZiXuan fantasy drama can not pounce

After the TV series "Lady Hu Zhu" was first backstage on the Internet and broadcast by Beijing Satellite TV, the ratings have not been ideal. The fan group explained that the video platform has already taken the lead in playing many episodes, and of course there is no need for satellite TV viewers to watch it again. It is worth noting that some high-quality dramas with realistic themes are also the background mode of the first network, but it does not affect the ratings of the star channel in the slightest. In the end, Yang Mi's fantasy drama received an audience rating score of 4.9 points.

The TV series "Mirror Twin Cities" is only broadcast on the network platform, and it has not been able to get the opportunity to broadcast on the star for the time being. It is worth noting that this TV series has formed several waves of audience word-of-mouth popular search content, which is basically bad review content. The audience rating that this TV series finally formed was only 3.9 points. In addition to being ridiculed by the group at the shooting level, the acting skills of Li Yifeng, the lead actor of the drama, once became the content of ridicule by netizens.

"Agarwood like crumbs" official announcement, Yang Mi Li Yifeng Xuan fantasy drama double swoop, Yang ZiXuan fantasy drama can not pounce

From the perspective of audience reputation, Yang Mi's "Lady Huozhu" and Li Yifeng's "Mirror • Twin Cities" can be described as a double-throw situation. Netizens who have good things call the two works intertextual relationship, Li Yifeng is the male version of Yang Mi and so on. From 4.9 points to 3.9 points of audience reputation, the two works, and even the starring stars of the two works, are indeed difficult brothers.

This kind of fantasy drama has undoubtedly brought a layer of shadow veil before the start of broadcasting, which undoubtedly makes this "Agarwood Like Crumbs" starring Yang Zi and Cheng Yi. Netizens who care about Yang Zi and Cheng Yi can't help but ask one more question, under the situation of successive street fights of fantasy dramas, can this "Agarwood Like Crumbs" guarantee that it will not hit the street? If the playback data and network popularity can be obtained through some irregular means, then in the current fantasy drama market, the audience's word-of-mouth content is obviously impossible to successfully control.

"Agarwood like crumbs" official announcement, Yang Mi Li Yifeng Xuan fantasy drama double swoop, Yang ZiXuan fantasy drama can not pounce

The TV series "Agarwood Like Crumbs" is based on the online fantasy novel of the same name, featuring Xuan Fantasy Immortals, and the story synopsis is as follows:

Tang Zhou (Cheng Yi), an upright and courageous young ranger, meets Yan Tan (Yang Zi), a young girl who also has the ambition to hoe the strong and help the weak, and his friend Yu Mo on the way down the mountain, and the three of them go hand in hand. Tang Zhou reunited with his old acquaintance Liu Weiyang, and when he heard that there were evil forces entrenched in the land, everyone went to the secret realm to explore.

In the secret realm, the people and the evil forces wrestle with each other. While defeating evil, Tang Zhou and Yan Tan also accidentally recovered their lost memories. Tang Zhou remembered that he had once been the god of war who guarded the boundary and protected cangsheng, and Yan Tan was a fairy who could heal his wounds, and the two had missed their love affair in the past, and then after they got married, they solved the past misunderstandings in the acquaintance. With the efforts of Tang Zhou and others, he finally found out the mastermind behind the evil forces. Tang Zhou adhered to justice, joined forces with Yan Tan and Yu Mo to declare war on the evil forces, and successfully reversed the situation. The wicked are cursed, and the peace of the past is restored to the world. Tang Zhou and Yan Tan harvested precious love after experiencing all kinds of misunderstandings and hardships, joined hands to maintain the right way in the world, and completed the great righteousness of guarding the world.

"Agarwood like crumbs" official announcement, Yang Mi Li Yifeng Xuan fantasy drama double swoop, Yang ZiXuan fantasy drama can not pounce

The two directors of the TV series "Agarwood Like Crumbs" are Guo Hu and Ren Haitao. The two directors have worked together many times. They collaborated on one of our closest TV drama works called "The Moon in the Clouds". This is a TV series of costume love, and the final audience rating is only 2.7 points, which can basically be seen as the lowest audience rating among the TV drama works that will start broadcasting in 2021. This phenomenon can basically be interpreted as an aversion of the audience to the familiar theme of film and television dramas.

For today's TV drama viewers, they have had enough of cookie-cutter works. And this kind of uniformity is the most common in fantasy dramas. Therefore, even if this batch of fantasy dramas uses a large number of traffic stars, shooting and post-production of a large number of wonderful PPT-like pictures, it is still impossible to cover up the tedium of the story content itself. At a time when storytelling has become the most important demand for TV dramas, the advantages of fantasy dramas in those years are no longer there. In such a situation, we can only hope that "Agarwood Like Crumbs" will be blessed. (Text/Ma Qingyun)

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