Today I would like to share with you my definition of "brand". Some people tell me that the brand is the memory, as long as everyone remembers it is a brand; others tell me that the brand is the LOGO, as long as everyone sees the LOGO, they can remember that the name is also a brand, and so on, half-ridiculous and half-serious words are defined innumerable, just as "a thousand people have a thousand Hamlets in their hearts", whether you are engaged in professional brand work or not, everyone has their own definition of the brand, or the same or different. So what is a brand? Brand is a collection, and it is not just a collection of cold symbols, names, and lines, but a collection of many lives. Some brands are like a beautiful picture, making people feel happy when they approach, while some brands will make people feel arrogant and difficult to approach, and some brands make people feel scratching their heads and postures, vicious kitsch. So, I don't think brand is a completely positive word, and brand also has positive and negative, just like positive and negative energy. The same brand may also feel different in the eyes of different people, some brands feel vibrant in the hearts of young people, and for their parents may feel too ostentatious. Brand is used to carry the expression of commodity connotation, is used to interact with the target group of communication bridges, is used to define the attributes of the commodity visual signs, is used to transform product production into quantitative value of the proof of rights and interests, so for the operation of the brand must be to measure its effect by these indicators. Remember, the brand is like everyone around you, there are good people, there are bad people, there are hypocrites, there are real villains, polish your eyes and choose the brand that suits you best! (The above content only represents my personal opinion, for my original, welcome to shoot bricks!) If there is a similarity, it is purely coincidental. ）