Seeing that we have entered the last quarter of 2020, in this October, what are the major events in Station B? What are the subtle changes in the dynamics of each content section? What are some of the new monster newcomers on the list?
Below the Kath data (ID: caasdata6) October B station powder TOP30 list, please check.
From the list, we can see that due to the purchase of the exclusive live broadcast rights of the League of Legends Global Finals (later distributed to Penguin E-sports, Huya, And Douyu), the operation focus of Station B in October was on the pre-S10 pre-game atmosphere, and the promotion during the game: launched relevant series of planning and second-creation activities, with the event itself, constantly adding heat to the S10. Whether it is the official bilibili account or the site UP owner, users, have invested in this passion, the concentration of topics in the station is extremely high, this enthusiasm is also reflected in the fans, and the five official accounts related to the S10 event have increased significantly.
In addition, the momentum of the knowledge area is difficult to hide, 7 people have been selected into the TOP30, and the knowledge fields involved are more and more subdivided, the coverage is more extensive, and a more mature content circulation ecology has been formed.
By a top event in the esports industry
Bring a carnival feast for the whole station
In October, the B station rose to the fan list, and the top 6 were all wrapped up by the official account, and the reason was related to an event.
At the end of 19 years, Station B was rumored to have won the exclusive broadcast rights of the League of Legends S Tournament for 3 years at a price of 800 million, and this move was also considered to be another signal for Station B's strong entry into the e-sports industry.
As the most enduring competitive game, League of Legends has a very solid and huge content audience on station B. In the 2019 annual inventory of the game area announced by Station B, League of Legends ranked first with 8.15 billion video views, which is higher than the total playback of the last four games combined, which shows its user base.
As the top event of league of legends, the global finals have been extremely popular and the phenomenal discussion it has triggered. During last year's S9 period, it generated more than 36.4 billion topic views, and last week's S10 performance lived up to expectations, and the peak popularity in the B station live broadcast successfully exceeded 300 million, reaching 1.6 times the peak of S9.
B station and event-related accounts also ushered in a period of attention surge, @ Bilibili LOL live monthly increase in powder 240w, @ Bilibili live monthly increase in powder of nearly 220w, as well as @ live speaker, @ Bilibili League of Legends events, etc. have millions + powder into the account, user enthusiasm is high.
As the official account of Bilibili League of Legends Live Event, @Bilibili LOL Live Not only undertook the live broadcast business, but also opened the second live broadcast room - high-energy viewing team. Since September 25, the "high-energy viewing team" composed of League of Legends professional commentary, B station popular UP master, virtual anchor, B station popular star, talk show actors, etc. has watched the game with B station users to bring a richer viewing experience, and the program planning has unique B station characteristics.
And in the @Bilibili League of Legends event online event video, post-game group visits, wonderful high-burning CUT and other content, but also a steady stream of efficient output content supplies for users, to meet the viewing needs of different groups of people, all-service platform users.
Of course, in addition to the official number, the UP master's S race derivative works and the second creation of the up on the platform will further push the atmosphere of the event to a climax.
@Oh woow, the grand musical effect built with the skill tone, people can't help but swing with the UP main head; @ only shallow to shallow, forged yongen Ya Zakana sword, one to one god restoration; @ Zhu once boring life, with a final ticket, let "as if Rolex, back to my wrist".
According to statistics, as of November 1, the number of submissions to the relevant video content of the League of Legends on station B during the S10 period has exceeded 150,000, and the total number of plays has exceeded 2 billion.
At the same time, a series of interesting terriers have been derived from the events and content creations, such as "Let the two chase three", "Xiao Yang Sheng Fry", "Shakespeare", "Seaside Boy", etc., which have also triggered a boom in users' chase on the platform.
Station B, the event party, the UP master, the user, the four in one, built a unique platform community characteristics, and innovated the fiery atmosphere of e-sports events, and completed the double circle of attention and influence.
The content ecology of the knowledge area has matured
On October 25, Station B welcomed a second UP master with more than 10 million fans, @Luo Xiang said criminal law. Since March this year, the account has been updating videos on Station B, leading the rise of the knowledge area of Station B with an average of one million increments per month.
The success of Mr. Luo Xiang and his own personality charm and professional degree are not to be said, but secondly, the combination of Luo Xiang and Station B, the collision of high-quality professional content and the rejuvenation platform makes the effect of 1+1>2 more obvious.
The B station platform gives Luo Xiang a superior creative environment, 10 minutes of medium video time, can be expressed more perfectly in the narrative analysis to carry richer content; while the young users of the B station are still in the enthusiasm period of exploring and discovering the world, the acceptance of this new form of online education is extremely high, can quickly adapt, and help content creators survive the initial buffer period.
To a certain extent, Mr. Luo Xiang's content also caters to the curiosity of B station users, starting with some bizarre cases, telling legal common sense, and having entertainment attributes under the premise of expanding knowledge; and Mr. Luo's comments on current hot spots are more catered to the user's reasonable and legal compliance of the "spit" orientation, which is more practical and attractive to young users.
If @ Luo Xiang said that the criminal law has attracted thousands of eyes for the knowledge area of station B with the strength of one person, then the continuous emergence of popular knowledge content celebrities in the follow-up of station B has further improved the ecological ecology of knowledge content of station B.
It can also be seen from the October fan list of Station B that the 7 masters of knowledge science content ON the list are involved in law, current affairs, mathematics, physics and chemistry, the Internet, history and many other types to choose from.
For example, @Shen Yi teacher, according to the account's fan growth displayed in the kasi data background, it can be seen that the peak of his october fan increase was on October 13, with the title "Shen Yi: The presidential election has become a "rice circle war"? Trump: There are sunspots to hurt me", the US election, the short connection between Trump and Biden, hysterically portrayed as a highly entertaining rice circle spray war, but also reflected his recent hot discussion of the Central American rice circle incident, both professional and solid content foundation and circle breaking hot topics, the effect is really good.
There is also @ hardcore half-Buddha immortal trumpet @ grump immortal JUMP, is the grumpy version of the half-Buddha immortal, summed up in one sentence is "scolding more fiercely, spitting more cool", for the popular events to publish a unique discussion angle, cynical language performance and just the right picture supplement, so that "listen to how the jump teacher scolded our hearts", has become the most sincere appeal of the majority of fans.
So why can the knowledge area of Station B develop such a colorful content creation ecology?
1. User: Content consumption habits have been formed.
Young users have a strong demand for online education content, can quickly adapt to the network audio-visual atmosphere under the new content situation, and quickly accept, adapt to and get used to new ways of acquiring knowledge.
2. Platform: Platform support + creator content production atmosphere is relaxed.
Tangible hands: The platform has given extraordinary support for knowledge and science content, including the establishment of a knowledge zone, the allocation of millions of traffic tilts and cash, prizes, etc., and the opening of some commercialization means to facilitate the monetization of creators' content, such as "Professor Shen Yi: Detailing the "Golden 40 Years" and the Fall of Hegemony in the United States" cooperated with Shen Yi on B Station, and "How to Understand the Underlying Logic of American Politics and Society" cooperated with Wang Xiao of the Observer Network? and other paid courses.
Invisible Hand: The unique community atmosphere of Station B has created a small moat for content creators and users, quickly formed a fixed viewing user for this type of content, and made the creator's traffic more stable in the process of "enclosure and self-sufficiency" to get greater development, and users can also obtain a wider range of content.
In general, the knowledge area of station B can be said to be the most rapidly developing, complete and unique mature content ecology in the current long and short video platform.
Is the director the soul of an account?
The super director's ability to plan has always been a key element of the work to stand out.
Some time ago, once the news of Zhu's team director Zhang Ce leaving the nest was very loud, some media attributed this to brotherly opposition, and some people rose to the game between content creators and capital parties, as if this matter Zhang Ce did not publish a long Weibo article listing the ten deadly sins is not perfect.
But in fact, giving each other decency is the best solution to the problems of the adult world. @ Director Xiao Ce Released a "Me and My Zhu Yi Dan" on October 20, debunking the rumors about the two on the Internet, and also responded positively to the reasons for his departure from the Zhu team, and his future plans, incidentally giving himself an advertisement, advertising orders, paid courses do not fall.
The recently launched video of cooperation with Hua Xizi has been called a typical case of "matryoshka advertising" by fans. From the catch-up advertising "This is coming? To "mei kai twice" to "hat trick", a mouth broadcast three times in a row did not dissuade fans, and the fight was talent and skill.
For example, the climax of the video in Xiao Ce said that his male users are 100% single, the routine out of his girlfriend's gold editor did not pay attention to the fact that his account, the typical policy reversal, let the up to 10 seconds of blank a sea of joy, and there is an echo at the end, the paragraph rounded back, both creative and compliant, unconventional short drama, let people look very comfortable.
Completely different from Koji's light comedy style is @Chalkrispy, which has sprung up on the moon list with superb special effects skills.
It is the exclusive official account of Chalk Wars creative team SoKrispyMedia in China, and this transcendent special effects film that has been played more than 150 million times in YouTube has instantly sparked a discussion after logging on to Station B.
The video content takes the PK battlefield as the main perspective, chalk as a survival prop, painting on the wall, drawing the desired weapon can obtain the equivalent combat power props, from conventional weapons pistols and rifle shotguns, to high-tech weapons lightsabers, time and space wormholes, Iron Man coats, as long as the chalk can be drawn from productivity to combat effectiveness.
Many users left messages under the video saying, "I thought about it this way when I was a child. "I dare to think about it, is this okay?" "I am an art student, and I am not invincible in it." It seems to be just a small idea, but in fact, through the small change of chalk painting, the old dream of childhood is brought in, so that the audience's sense of participation is stronger, and it can capture users other than the original shooting competition class, and the sense of substitution is full.
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Overall, Station B attracted much attention for an event in October, from live broadcasting, to content creation, offline activities, all-round three-dimensional to create a unique cultural festival with the characteristics of Station B, bringing unimaginable traffic and attention.