The Paper's special commentator Zhu Changjun
Since February 4, China has entered the time of the Winter Olympics, and the fierce competition of athletes on the field continues. Off the field, discussions about the ice and snow economy also became lively.
In the past few days, a small border town called Qitaihe has suddenly caught fire. With a permanent population of less than 700,000, this small city has contributed nearly half of China's winter Olympic gold medals in the past two decades, becoming the city with the highest density of Chinese Winter Olympic champions. Just recently, Qitaihe City also specially released the theme song of the Winter Olympics, which has become a major "sub-venue" of the Beijing Winter Olympics.
As a resource-based city thriving on coal, Qitaihe has also suffered from development and transformation in recent years, but unexpectedly found a new city business card in the field of ice and snow. This also allows the entire northeast region, which is blessed with unique ice and snow resources, to have more visions for the development of the ice and snow economy.
Qitaihe Sports Center. People's Vision Diagram
Qitai River, a microcosm of the ice and snow economy in northeast China
The success of Qitaihe is not accidental.
It has 4 months of temperature at minus 20 degrees celsius each year, and the climate and geographical conditions are very suitable for all kinds of ice sports.
Some netizens said that now that you go to the Wuken River (the "mother river" of the Qitai River), you will know why the Qitai River is out of the championship, and the river is full of skating.
In addition to the good mass base, another factor that is easy to ignore is that the urbanization rate of the QitaiHe River is close to 80%, which actually provides favorable scene, economic and conceptual support for the development of ice and snow sports.
In addition, the inheritance of ice and snow culture, the persistence of "key coaches", and the government's guidance of the situation have also jointly contributed to the "two-way rush" of Qitaihe mass sports and competitive sports.
For example, in 2014, Qitaihe began to explore the talent training model of "combining sports and education", created a short track speed skating characteristic school, and put the basic talents of short track speed skating on the campus for training. At this point, there is also the netizen ridicule "the end of short-track speed skating is the Qitai River".
After the competitive sports shine, the local government also began to pay attention to the development of the ice and snow industry. For example, it actively introduces and undertakes events and carries out training and training, and has continuously held relevant activities such as the Ice and Snow Carnival, the Ice and Snow Sports and Cultural Tourism Industry Development Summit Forum, and even introduced a number of ice and snow equipment manufacturing enterprises.
It is worth mentioning that in December last year, the Mujia high-speed railway was opened, and Qitaihe officially entered the era of high-speed rail, giving Qitaihe a greater imagination space for the development of ice and snow economy. Today, with the help of high-speed rail, the time and space distance between Harbin and Qitaihe has been reduced to three hours, which has directly contributed to the heating up of ice and snow tourism in Qitaihe.
The standout of the Qitaihe River is, to a certain extent, a microcosm of the northeast, which sits on the advantages of resources, in the development of the ice and snow economy.
Heilongjiang, china's modern ice and snow tourism industry
Although the home of this Winter Olympics is not in the northeast, on the field, the "northeast light" is everywhere.
Statistics show that according to the place of birth, among the 176 athletes of the Chinese sports delegation at the Winter Olympics, 100 are from the northeast. At present, China's well-known ice and snow athletes, such as Yang Yang, Wang Meng, Wu Dajing, Shen Xue, Zhao Hongbo, etc., are all "northeast-born".
The outstanding performance in ice and snow sports naturally makes the northeast have more expectations for the development of the ice and snow economy.
The point to be pointed out here is that the so-called ice and snow economy cannot be narrowly understood as ice and snow sports. At a large level, all industries related to ice and snow can actually be called ice and snow economy.
For example, the downstream consumption level of its industrial chain includes ice and snow sports, training, events, tourism, etc.; the upstream includes ice and snow sports equipment manufacturing, talent training, etc.
Taking Heilongjiang, where the Qitai River is located, as an example, it is known as the earliest province in China to develop ice and snow and operate ice and snow, and it is the place where China's modern ice and snow tourism industry flourished.
In fact, at present, many parts of the country's ice and snow industry, from the operating model to the talent, are transplanted from the northeast.
In addition to the ice and snow sports that were brought to fire due to the Winter Olympics, the snow towns and ice sculptures in Heilongjiang have long been famous and have become the thick IP of the local tourism economy.
In the "14th Five-Year Plan" and the outline of long-term goals for 2035, Heilongjiang further proposed to practice the concept of "ice and snow is also a golden mountain and silver mountain", explore the establishment of a diversified path mechanism for the realization of the value of ice and snow resources, actively promote the industrialization of ice and snow resources, and turn cold resources into a thermal economy.
Specific goals and measures include building an internationally renowned ice and snow industry region and a strong province with an ice and snow economy, with the total output value of the ice and snow industry exceeding 210 billion yuan by 2025; building a large ice and snow industry system, cultivating the whole ice and snow industry chain, and building the most well-known and influential preferred destination for ice and snow tourism, talent training base, equipment research and development and manufacturing base and event host site; supporting Heihe, Daxinganling, Fuyuan and other places to build automobile cold land testing and training bases, and so on.
"Jilin product" and "Liaoning made" are not to be outdone
Jilin and Liaoning, which are also located in the northeast, are not willing to show weakness in the development of ice and snow economy.
For example, in September 2016, Jilin issued the country's first policy opinion specifically on the study of the ice and snow industry; in December 2019, Jilin Province officially issued the "Implementation Opinions on Vigorously Developing Ice and Snow Sports and Ice and Snow Economy with the 2022 Beijing Winter Olympics as an Opportunity".
In March last year, Jilin and Xinjiang also signed a strategic cooperation framework agreement in Beijing to jointly create a high-quality development pilot zone for the ice and snow economy in China (Changbai Mountains - Altai Mountains), proposing to promote the linkage of northwest, northeast and north China, build a strategic platform for investment and cooperation in the global ice and snow industry, and become the highland for the innovative development of China's ice and snow industry and the third pole of the world's ice and snow industry.
Liaoning, based on its existing advantages in preparation for manufacturing, has focused on the ice and snow economy to vigorously develop the ice and snow equipment manufacturing industry. Like this Winter Olympics, the power mechanism of the main torch "Big Snowflake", the high-performance ski helmet manufactured by using rocket shell technology, and the world's first "Dry Snow Magic Carpet" are all made in Liaoning.
Relevant research reports show that the output value of China's ice and snow sports will reach 800 billion yuan in 2022 and 1 trillion yuan in 2025, accounting for one-fifth of the total output value of china's sports.
It can be said that in the future, an extra share of the ice and snow economy and ice and snow industry in the bullish market will be an important fulcrum that cannot be missed in the economic transformation and upgrading of Northeast China. Internationally, there are many similar successful precedents.
At present, the ice and snow economy in China is still a sunrise industry, riding on the east wind of the Winter Olympics and consumption upgrading, the northeast with the convenience of time and location, in the development of the ice and snow economy, it is also high hopes of the country.
For example, last year, the National Development and Reform Commission organized the Northeast Revitalization Provincial and Ministerial Joint Implementation and Promotion Work Mechanism Meeting, which proposed to actively cultivate new formats such as healthy old-age care, ice and snow economy, and cultural tourism. Some members of the National Committee of the Chinese People's Political Consultative Conference have also called for the transformation of the huge potential of the ice and snow economy into a new momentum for the revitalization and development of northeast China.
First-class resources, calling for first-class management and services
Of course, the northeast region to make the ice and snow industry bigger and stronger, in addition to the time and location, but also depends on people's efforts.
It should be noted that the ice and snow industry, like ice and snow sports, has a fairly high professional threshold. Some insiders pointed out that the consumption upgrade has given the strategic opportunity for leapfrog development in first-class areas with ice and snow resources. However, at present, areas rich in ice and snow resources are still facing the objective reality of "first-class resources, second-rate management, and third-rate services".
In fact, the management and service shortcomings in the northeast region have been intuitively reflected in some tourism hotspot events in the past few years. Continue to improve the level of service, win the trust of consumers, and stimulate the participation and creativity of market forces in the ice and snow industry, or the obstacles that must be crossed to tap the economic potential of ice and snow in the northeast.
And it should be noted that with the progress of technology, the improvement of infrastructure, the absolute advantage of natural resources in the development of ice and snow sports will be weakened, the state has also put forward the goal of "south exhibition of ice and snow sports eastward expansion" of ice and snow sports, like Xinjiang, Beijing-Tianjin-Hebei and even some southern cities, currently also have their own characteristics in the development of ice and snow economy.
In this context, only by further transforming the advantages of resources and ice and snow culture into industrial advantages, brand advantages and service advantages can the northeast region tap the potential and dividends of the ice and snow economy to the greatest extent.
It should also be reminded that the three northeastern provinces have placed the development of the ice and snow economy in an important position, but in the context of resource endowments, social customs, and industrial structure convergence, it is equally important to adhere to dislocation and coordinated development, avoid "internal friction", and jointly strengthen the overall brand appeal of the northeast ice and snow industry while reflecting their respective characteristics.
We expect that the northeast, as the kingdom of ice and snow, can also become an important pole of the ice and snow economy in the world.
Responsible Editor: Wang Lei Photo Editor: Shen Ke
Proofreader: Liu Wei