2021 Spring Water People's Reporter's Notes: Five Emotions Look Back at the Enthusiasm of the Field
202112 /31 Happy New Year
What did you gain in 2021?
Touch, hope, ideal, persistence, protection, creation
Which one is synonymous with accompanying you?
- New Year Happiness -
In this special and ordinary 2021, the reporter and the Jinan agricultural products regional public brand "Quanshui Renjia" shuttled through the streets and villages of Jinan's 12 counties and districts, experienced more than 60 enterprises and farms authorized by the brand, focused on the most "grounded" agricultural frontline, focused on excavating the shining points of ordinary farmers, felt their feelings, listened to their thoughts, there were twists and turns, sweat, laughter, and perseverance.
Ride the wind and waves on the e-commerce platform, complain about brand ideals in the live broadcast room, convey human warmth in the field, and guard food safety in the workshop of the factory... Unconsciously, as the golden business card of regional agricultural development created by Jinan City, Quanshui Renjia has been branded with a deep brand mark and has become synonymous with Jinan's new agricultural products. At the end of the year, when I look back, I can still gush out the memories of that time from the depths of my heart.
Next, 5 keywords, take you together, review the Spring Water People's Home 2021.
【Initial intention】
Love and awe, so that agricultural people have a better interpretation
"No matter how life improves, health must come first. The production of safe and healthy vegetables is to start from the source", about the word "initial intention, the impressive thing is the authorized enterprise Xicheng Hi-Tech Chen Germany at that time this sentence.
In this era, the original intention will often be forgotten by us, but agriculture is very different, even if the times change, the original intention of agricultural people has not changed for eternity, vowing to sow new hope for agriculture with the original heart.
Tianyuan Rose said: "Only by walking steadily can we do a good job, and opportunism will only destroy rose's reputation." ”
Dong Laoda Food said: "The safety and excellence of product quality are not only the self-requirements of the steady progress of enterprises, but also the performance of being responsible for consumers."
Xingniu Dairy said that the original intention is "27 years of consistent source control, take every step from the pasture to the table".
Stick to the original intention with love, and abide by innocence with reverence. With the ecological, green and vast agricultural idyllic scenery, away from the hustle and bustle of the city, experience the fun of new smart agriculture, which is the best interpretation of agriculture.
Keywords represent enterprises: Jixi Wetland, Xingniu Dairy, Dong Laoda Food, Mingli Vegetables, Li Jihe, Tianyuan Rose, Xicheng Hi-Tech, Cuihe Rose, Wangsheng Ecology, Qudi Cucumber
【Guardian】
Live forever only for that one trust
Fragrant Shanghe flowers, yellow river rice full of nostalgia, Laiwu ginger exported overseas... They are all guarding this land that is close to each of us in different ways.
The reporter learned in-depth in the form of text + pictures + video corporate interviews, felt everything related to the three rural areas on the ground, and the shooting scene often switched back and forth in the field, factory building, and workshop. For a post-95 journalist, while understanding modern agriculture, he is also unlocking new scenes anytime and anywhere, and a look of "never seen the world" often hangs on the faces of our two young journalists.
After feeling the scorching heat of summer, learning about the cold wind of winter, although there are many external environmental factors in the rural frontline, this does not prevent us from being moved by their persistence and love for this land.
Agricultural development in Jinan: show the new face of agriculture that is not well known, and work with Quanshui people to provide everyone with assured, high-quality and fresh vegetables;
Shigu Village: 20 years as a day, just for the tree that grows in the spring;
Wuzhou Agriculture/Xufeng Rice/Hujia'an Rice: Make Yellow River Rice "Red";
Wellcome Manor: Control food safety from the source and create an egg with an "identity";
Huaxing chicken leg onion: let the chicken leg onion appear more on the table of the people across the country;
Colorful ice flower: help Jinan green city, flower city, spring city "three cities together" have me;
Jingrong Food: 30 years just to do a good job in food safety.
Keywords represent enterprises: Wellcome Manor, Jingrong Food, Wujiapu Rice, Wennan Ginger, Jinan Agricultural Development, Cai Binghua, Xufeng Rice, Hujia'an Rice, Shiguzhai Agriculture, Huaxing Chicken Leg Onion, Fuyou Ecological Agriculture
【Heritage】
For them, agricultural products are like a mission
In the authorized enterprises of Quanshui people's home, there are many well-known long-established enterprises, or after thousands of years of continuation, or a hundred years of relay, or three generations of inheritance, they firmly hold the "baton" of agricultural products in the development of the times, and use their life's strength to complete the inheritance and development of agricultural products.
The word "mission" in the first product is the first meeting with the century-old enterprise Lu Weizhai. As a representative of the taste of Jinan, Lu Weizhai has always influenced the taste buds of several generations, and its development to this day is also the best inheritance. The third generation of inheritors Wang Jianhui abandoned "IT" from the "pig's trotter", starting from the small shop, step by step, using the four years of learning the Network technology and his own store organic combination, adhere to the inheritance of taste, but also let young people find their favorite things in it.
The 326-year-old Wild Wind Crisp has been passed down from generation to generation and is now in its sixth generation. Ordinary pancakes, new sugar shortbread, crispy pancakes, bread pancakes, pancakes inherited from the Qing Dynasty, have been better developed in the wild wind crisp.
After the change of time, these mission-like inheritances have always spread in the long river of years, and every step and every investment is recording the years and carrying the mission of flavor transmission.
Keywords represent enterprises: Tuhe Black Pig, Xiangling Walnut, Wild Wind Crisp, Hongjitang, Lu Wei Zhai, Sange Peanut Oil, Harvest Family Farm, Yongsan County Millet, Wanxin Selenium-rich Scallions
【Innovation】
A change in the farming model with its back to the sky facing the loess soil
In Ampuri, one person can manage 35,000 layer chickens, automatically drink water, automatically clean up feces, and automatically pick up eggs;
Ruiqi Family Farm, which is engaged in cross-border livelihood, has become a whole industrial chain integrating triticale breeding, promotion, planting, product processing and marketing;
Jiumei Rose extracted anthocyanins from Pingyin Rose and successfully developed a high-grade rose drink;
Focusing on the "integration of one, two and three industries", Fanglei Group has created a comprehensive rose industry integrating agricultural development, garden tourism, rose scientific research and essential oil extraction;
Qin Shuo onion maker brand, in China to form 5 online sales platforms, offline 175 physical stores, foreign countries with Alibaba international platform, Shandong overseas warehouse reached strategic cooperation;
Science and technology to revitalize agriculture, seed industry first, the golden farmer in the peasants to see, lead the peasants to work, help farmers to get rich on the road to in-depth practice;
In huolongtianji, there is the greatest reverence for stinky tofu, before production will take the soybeans to the laboratory, a small soybean to go through various "physical examinations", physical examination can only be put into production.
Spacious and bright production workshop, orderly operation, layer by layer of killing levels... These are just a microcosm of the modern agriculture of the "Spring Water People's Home". Whenever we think of agriculture, the picture that comes to our minds will be the image of the farmer's uncle facing the loess with his back to the sky, but when it collides with technology, farming is no longer synonymous with hard work. Today, with the solid advancement of rural revitalization, new farmers are becoming a new force to change the face of China's rural areas.
Keywords represent enterprises: Huamei Biological, Purple Rose, Golden Farmer Technology, Chuan Po Po, Summer Autumn, Huolong Tianji, Ampuri Egg, Fanglei Rose, Jiumei Rose, Qin Shuo Food, Rui Qi Food
【Outlook】
"Red" out of the spring city, a stronger sense of happiness is in front of you
On nanshan in Jinan's Laiwu District, Qi Xianrui is staging a realistic version of "Hawthorn Love".
In the first acquaintance between the reporter and Wanbang last summer, he was deeply shocked by its thick and advanced culture and concept: Qi Xianrui, as a native of Laiwu, loved his hometown and started articles on the land where he grew up with the hawthorn that the older generation used to survive. The expansion of scale again and again is precisely to complete his vision.
In the early autumn of this year's "red lanterns," the reporter visited again.
Sure enough, everything is realizing his vision of the hawthorn industry, building factories, developing equipment, recruiting villagers, and allowing more people to find their own share of the value. In addition, the "past and present lives" of hawthorn are all sorted out and included in the hawthorn museum, which really completes every step of his planning for hawthorn.
Reporter: "Compared with last year, there have been many changes, so what does the chairman want to achieve next?" ”
Yuan Ping: "Maybe it is to drive the surrounding villagers to get rich." ”
Reporter: "Looking at the large-scale production line now, it has led to the employment of many villagers. ”
Yuan Ping: "The chairman feels that it is far from enough now, and the next step is to drive the villagers to get rich." ”
Here, hawthorn is no longer a no-brainer industry. The deep reverence in the heart made the reporter involuntarily want to understand the future planning of Wanbang, and he did not think that this conversation became the most touching memory.
Perhaps, this is the strongest prospect for happiness.
Keywords represent enterprises: rural oasis, Wanxing food, GuanZhenxuan, Pengsheng seafood mushrooms, Shuobo steamed jujube, Wanbang food
Write at the end
At the end of 2021, Jinan's regional public brand of agricultural products "Quanshui Renjia" chose to use the simple and sincere way of writing to slowly comb and inventory the warm and enterprising year.
Words, preserving memories, giving birth to thinking, imprint every footstep in the year into a road traveled.
When we look back, we see that the seeds we have sown are blossoming all the way.
Happy New Year
Shun.com reported