I believe that many people have seen Thai advertising videos, often deeply remembered, so it also attracts students to study advertising media majors, so what are the reasons?
Advertising professional prospects
A lot of people work in advertising, animation, games, media, Internet companies... They are the most emerging industries, and the opportunities are endless.
Now I know a little bit about the fun of advertising design and production! This is a sunrise industry full of challenges and fun!
Thai advertising features
With unique creativity and ingenious production, Thai advertising has blown a "Thai whirlwind" in Asia and even in the world. Thai advertising is indispensable in the world's five major advertising awards, such as the New York Advertising Awards, the Cannes Advertising Awards, the London Advertising Awards, the Clio Advertising Awards, and the Moby Advertising Awards. In addition, in the Asia-Pacific Advertising Festival, Shots, Oneshow and other top advertising competitions, the Thai advertising industry has also won many awards. This article combines some excellent Thai film and television advertising works to analyze the style characteristics of Thai advertising and its creative experience.
Thai humor
Thailand is a Southeast Asian country with a mysterious mix of religious overtones, with a strong and unique regional atmosphere. Based on the unique cultural traditions of the country, Thai advertisers integrate the experience of developed countries in advertising to form a unique advertising expression and present distinctive characteristics. As Xue Ruichang, director of JWT's creative group, puts it, "When you want to shoot plain, humorous, and sincere tones, you will give priority to Thailand." ”
Civilian
Civilianization is another important reason for the strong vitality of Thai advertising. Sincere emotions are always more touching than gorgeous pomp and circumstance, replacing idolatry with public recognition, replacing celebrity endorsements with civilian interpretations, and diluting the commercial flavor with human touch. This form of returning to the aesthetic art of popularization based on the care of society and the care for the people is one of the cores of Thai advertising with strong competitiveness.
A clever blend of lyricism and storytelling
Advertising is an important tool for human beings to communicate emotions, and a considerable part of the charm of advertising creativity comes from consumers' affirmation of human beautiful emotions conveyed by advertising, and recognition of human feelings such as friendship, love, care, and respect conveyed by advertisements. To this end, the creativity of Thai advertising is often rooted in a dramatic story framework and fully mobilizes various lyrical factors to enhance the appeal of advertising.
The reason why Thai advertising has all these qualities is due to its unique multiculturalism. Thailand's multicultural development is a process full of initiative and autonomy, influenced by other types of cultural consciousness, while not only taking its essence to remove its dross, but also maintaining its own independence. This has created the three characteristics of the Thai nation, a strong and independent character, a tolerant mind and the ability to absorb and melt.
Facing the reality of adversity, but being able to transcend with humor, from inferiority and self-deprecation to the point of view, this is not only the expression of Thai advertising, but also the optimistic nature of Thai people! I believe that there will continue to be new and interesting advertisements in the future.
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