Xinmin Evening News (reporter Zhang Yuyun) ROY6 "Music Source Power" East China first exhibition was launched in Shanghai Shimao Plaza, setting off a craze for millennials to punch cards; dinosaurs "haunted" Libao Park, as if crossing back to the distant Jurassic, bringing a dinosaur science feast. During the summer vacation, Shencheng brick-and-mortar businesses have launched various exhibitions to inject young vitality into the colorful summer days.
Photo: ROY6 "Music Source Power" East China First Exhibition Launched in Shanghai Shimao Plaza Photo courtesy of the interviewee
From July 9th to August 5th, the debut of the Guardian Lianmeng ROY6 - "Laiyang", "Aidi", "Dragon Dragon", "Laudy" and "T-2000" and "Hugging Tree/Mini Hug" transformed Shanghai Shimao Plaza into the most "source" summer healing landmark in The summer heat of Nanjing Road Business District in July.
The exhibition is full of different postures roy6 new shapes, composed of five scenes of "the coolest band party", "EDDY magic music score", "LOUDY live broadcast room", "Dragon Dragon Magic Post Office" and "Laiyang pop-up store", creating a cool "music country" with musical instruments, notes and other elements to meet the one-stop punch card interactive experience of fans and consumers.
At the side of the escalator of the mall, the 6-meter-high guardian Ofe Roy6 "Popularity King" Laiyang avatar guitarist seized the excellent position, and many fans and consumers lined up here to take photos; shuttled through the music tunnel, felt the melody of life, and felt loved and free with music; walked on the "electric music stage", accompanied by Wang Yuan's original music played on the spot, and an air performance with idols; and the space operated by Meng Pet Di and Long Long - magic music score and magic post office, which also attracted many fans to stop and punch cards.
In order to diversify the layout of shopping mall formats and meet the increasingly changing personalized needs of new youth consumer groups, Shanghai Shimao Plaza is currently upgrading the L6-L8 brand adjustment 2.0, bringing together food, entertainment and trends with the concept of "theme block", creating a diversified and integrated immersive experience block - "829 Tide Capsule", which was unveiled at the end of September this year together with the third anniversary of the square.
Pictured: The first exhibition of popularity "bursting"
In the Hongqiao Business District, the "How to Resurrect a Dinosaur" theme public welfare science exhibition officially produced by the Shanghai Science and Technology Museum and jointly organized by Shanghai Hongqiao Libao Park was officially opened yesterday.
Hu Xidan, head of the Exhibition and Education Center of Shanghai Science and Technology Museum and curator of "How to Resurrect a Dinosaur", introduced that the exhibition was comprehensively upgraded from exhibits to form and content, and the Shanghai Science and Technology Museum excavated 27 scientific cases by referring to 42 documents, combined with the latest international research results, and after being approved by scientific research experts from the Institute of Northern Ancient Studies of the Chinese Academy of Sciences and the China University of Geosciences, the process of "dinosaur scientific restoration" was moved to the exhibition site, and the exhibition will be through authoritative expert lectures, four-dimensional films, holograms, The unique forms of popular science such as the VR immersive exhibition experience allowed the friends of all sizes who participated in the activities to experience the mystery of "prehistoric culture" in an immersive way.
The exhibition includes six theme exhibition areas: dinosaur model display area, science popularization exhibition area, immersive punch card area, return to Jurassic children's day area, dinosaur fossil excavation area, and resurrection dinosaur area. Among them, the dinosaur model display area exhibits various types of dinosaur models to intuitively restore the domineering existence of dinosaurs; the popular science exhibition area exhibits new dinosaur scientific research achievements to understand the life habits of dinosaurs; the immersive punch card area restores the sense of presence in the Jurassic era and shoots the cool effect of the movie blockbuster; returning to the Jurassic children's day area is the Jurassic happy ocean for children; dinosaur fossil excavation area, using the spirit of exploration to excavate the dinosaur fossils buried in the ground; resurrecting the dinosaur area, children resurrect a dinosaur of their own through handwork.
The picture says: "How to resurrect a dinosaur" theme public welfare science exhibition Courtesy of the interviewee
During the exhibition, every weekend, a number of expert paleontology and zoology experts from the Shanghai Science and Technology Museum will bring a number of wonderful science lectures, with the most cutting-edge perspective and the most understandable expression, to give children a fun and knowledge-filled course. In addition, the exhibition also brought dinosaur-themed stage performances and a large number of themed activities to the public.
The relevant person in charge of Libao Park said that the opening of the exhibition "How to Resurrect a Dinosaur" is another creative cooperation between commercial landmarks and cultural spaces, exploring more possibilities for the combination of entertainment, science popularization and public welfare, opening up the bridge between business and high-quality cultural and educational content through this exhibition, integrating the high-quality cultural resources of the Science and Technology Museum into the business circle through the empowerment and transformation of Libao Park, and depicting more layers of colors for the urban cultural background of Minhang.