Author / Tank
On February 9, the fastest annual box office achievement in film history was achieved.
However, this achievement is not worth the cheers of the filmmakers, and the most important reason for the fastest breakthrough of 10 billion this year is that this year's Spring Festival (the first day of the Chinese New Year) is the earliest since 2017. We have also summarized and sorted out the time nodes when the mainland film market has broken through 10 billion yuan since 2017, from which we can also clearly find some laws. From 2018 to 2021, the achievements of 10 billion yuan were completed on the fourth day of the Chinese New Year to the seventh day of the Chinese New Year, and this year it was completed until the ninth day of the New Year, which can be said to be the slowest one in recent years.
Considering that the Spring Festival in 2023 is January 22, 2023, the first ten billion in 2023 will definitely be earlier than this year, or even reached within January. Even if the late New Year's 2018 and 2019 broke through 10 billion at a rate not as fast as this year, it did not prevent the annual box office from breaking through 60 billion.
Relative to the first 10 billion, the second break the speed of 10 billion is more worthy of our attention. At present, the Spring Festival file still has a box office margin of 30-3.5 billion, Valentine's Day films have a maximum capacity of about 500 million, Qingming films have a margin of about 1.2-1.5 billion, and throughout 2-4 months, there are very few other scheduled films, and if you want to break through the second ten billion before may 1st, you have to rely on Hollywood sub-ledger films to be able to achieve it, which is still if "Spider-Man: Heroes Have No Return", "Uncharted Sea", "New Batman", "Doctor Night: Mobias", "Fantastic Beasts 3" When the heavyweight film can be released smoothly next. At present, the hope is extremely slim, and the second ten billion in 2022 may take three months to reach it.
In addition, the current summer file of the fixed film is still relatively scarce, considering that before the Spring Festival last year, "1921", "Revolutionary", "Anger Heavy Case", "Midsummer Future", this year's summer file only fixed "Learning Dad", "Remembering Each Other" and "Erlang God's Deep Sea Dragon" three films, the volume and attention compared to last year has a certain gap. In the case of the Spring Festival file is unfavorable, the summer file should also bear the pressure, the epidemic prevention and control situation in June and August this year should be much more optimistic than last year, and finally whether the summer file can catch up with the box office level before the epidemic depends on whether the major film parties can set the official announcement as soon as possible.