China Business Daily (reporter Ran Longnan Peng Tingting wen / photo) On February 10, many people have returned to work, but in Beijing's Wangfujing Street, a long line was lined up from the Gongmei Building to the Dong'an Market early in the morning, and this was all from the Gongmei Building Beijing 2022 official licensed commodity flagship store to buy the Beijing Winter Olympic mascot "Ice Pier" and peripheral products. If he had not come to the scene, it would have been difficult for the reporter of China Business Daily to imagine how far "one pier is difficult to find".
"I came to the queue at three in the morning." Mr. Chen, a consumer with a small bench, told reporters that he did not leave all night and sat on the small bench for a while when he could not stand. Mr. Chen was not the first to queue at the door of the Gongmei Building, at 10:30 a.m., he was probably in the front third of the whole line, and he still could not enter the store. Another consumer in line told reporters that as far as he knew, the earliest person in the queue had already stood at the door of the Gongmei Building at six o'clock in the afternoon the day before, "Now the first batch has entered the store, and those who came to queue at one o'clock in the morning have not yet entered." ”
Consumers who came for the "ice pier" lined up at the entrance of the Wangfujing Gongmei Building in Beijing.
At about 10:00 a.m., the flagship store of Gongmei Building began to enter in batches and in an orderly manner, in order to do a good job in epidemic prevention and control, only a few people were allowed to enter at a time, so the speed of team reduction was not fast. Starting from the entrance of the Gongmei Building, the reporter followed the line all the way to the end of the line, walked for about 3 minutes, and saw the end of the line at the entrance of dong'an market. "Today's live pre-sale of 500 is full, don't queue up." The small horn in the hands of the staff is playing the broadcast, saying that the pre-sale quota of the "ice pier" plush toys in the Gongmei Building is full today. "If you're not in a hurry, just come back in March."
This "long dragon" was lined up from the Gongmei Building to the Dong'an Market, and many consumers came to queue up in the early morning.
Another staff member told reporters that now the factory is stepping up to rush the supply, and the shortage of "ice pier" related products is only temporary, and there is no need to buy it now. "In fact, today's queue can not get the spot, there are only 500 "ice pier" plush toys pre-sale places every day, and only the Gongmei Building can pre-sell, other authorized stores can not." Some consumers told reporters that if they came to queue at five o'clock in the morning, they could queue up to more than three hundred.
At the entrance of the Beijing 2022 official licensed commodity flagship store of Gongmei Building, the staff thoughtfully prepared ginger brown sugar water.
With the hot progress of the Winter Olympic Games, the public is more and more fond of the image of the panda with the "ice shell" of the Mascot of the Winter Olympic Games, "Ice Pier". Since the beginning of the New Year, its related derivative products have been selling hot, and the most popular "ice pier" plush toys are now "difficult to find".
Not only is offline sales hot, but the online "ice pier" related products are also hot. It is reported that the official flagship store of Olympico on the Tmall platform was once almost sold short. Recently, the online flagship store is opening pre-sales, but popular goods such as "ice pier" plush toys, "ice pier" and "snow rongrong" keychains, etc., need to be snapped up regularly.
"You can't grab it at all." Consumer Xiao Zhao is a little discouraged, she told reporters, she set several alarm clocks every day, each pre-sale period to rush to buy, but "even the checkout page can not see", only the system prompted "the front is crowded, pro wait and try again", less than 30 seconds to show that it has been sold out.
With the heat of the "ice pier", many "scalpers" have started the idea of selling at a higher price. Taking the original price of 192 yuan / piece of ice pier plush toys as an example, the price of different "scalpers" ranges from 300 yuan to 1,000 yuan. For the chaos of price increase and scalping, the relevant departments have intensified their crackdown. On February 8, the Dongcheng Public Security Bureau in Beijing reported an administrative penalty for reselling ice piers. According to the notice, at present, the dongcheng district police have seized 3 violators, all of whom have been administratively punished according to law. On some well-known second-hand online platforms, keywords such as "Winter Olympics", "Ice Piers" and even the harmonic "East Olympics" have been blocked.
The reporter noted that the pre-sale commodity category of the online flagship store is increasing every day, and a new Special Edition "Ice Pier" has been added for the New Year. The Beijing Winter Olympics Organizing Committee said that the licensed products of the Beijing Winter Olympics will continue to be sold at least until the end of June this year. The police also reminded the general public that the licensed commodities of the Beijing Winter Olympics have now coordinated and taken active measures to promote production, and soon there will be a steady stream of "ice piers" supplied to the market. Please consume rationally and do not buy from the hands of "scalpers" at a high price, so as not to suffer economic losses.