At 16:00 on October 25th, CCTV-16 and its digital platform were officially launched, which is the first professional sports channel in the world to broadcast simultaneously on the star in 4K ultra-high definition and high-definition standards for 24 hours.
It is reported that the Olympic Channel is the result of the strategic cooperation between the Central Radio and Television Corporation and the International Olympic Committee, and it is also the only communication platform authorized by the Chinese mainland to use the Olympic name and the five-ring symbol by the International Olympic Committee. As the first sports channel in the world to be broadcast simultaneously on 4K ultra-high definition and digital platforms, it includes CCTV Olympic TV channels and digital platforms. Among them, the TV channel will use CCTV16 as the call sign to broadcast on the star for 24 hours in 4K+ HD simulcast mode; the digital platform covers the PC side, app side, H5, as well as WeChat and Weibo new media platforms.
According to reports, CCTV16 Olympic Channel will give full play to the strategic and technical advantages of "5G+4K/8K+AI", and strive to create a channel content system of "core sports events + featured boutique programs + social and cultural activities" to form a new image with a unique Olympic temperament.
It is worth mentioning that on the occasion of the launch of the CCTV Olympic Channel and its digital platform of the Central Radio and Television Corporation, Xi Jinping, general secretary of the CPC Central Committee, president of the country and chairman of the Central Military Commission, sent a congratulatory letter to express warm congratulations.
In addition, congratulations were sent from the President of the International Olympic Committee, Bach, the President of the World Curling Federation, the President of the International Swimming Federation, the President of the International Volleyball Federation, the President of the International Snowmobile Federation, and the President of the World Badminton Federation. Ma Long, Yang Qian, Wang Shun, Wu Dajing, Su Bingtian, Wang Junxia, Pang Wei, Hua Tian, Liu Shiying, Li Wenwen and many other athletes sent congratulations and invited the audience to watch the wonderful event on CCTV16 to cheer for the Olympic athletes.
What is the Olympic Channel Digital Channel?
The CCTV Olympic Channel Digital Platform is a major achievement of the cooperation between CCTV and the International Olympic Committee. Based on the news reporting of the Olympic Games, the industry's leading video technology is used to provide the public with live broadcasting, video on demand and the dissemination of the Olympic spirit.
The digital platform of CCTV Olympic Channel is consistent with the positioning of TV channels, integrating Olympic characteristics with Chinese characteristics, telling Chinese sports stories, highlighting Chinese sports stars, showing Chinese sports models, and promoting national fitness activities.
Broadcast what?
CCTV Olympic Channel digital platform content covers the Summer Olympic Games, Winter Olympic Games, Youth Olympic Games, Paralympic Games and Olympic test matches of various sports.
At the same time, the CCTV Olympic Channel digital platform will also release timely Olympic news, dig up the story of the stadium, focus on Olympic figures, directly attack the history of the Olympic Games, and strive to create the best quality Olympic new media platform.
How to play?
The content dimensions of the digital platform include: live broadcast, sports, athletes, columns, Olympic Games and other sections, covering the PC side, APP side, H5 and two micro (WeChat + Weibo).
Among them, the content of the CCTV Olympic Channel is synchronized live, and netizens can make precise reservations according to their needs and receive reminder notifications before the program is about to start; the project content includes a total of 67 projects including the Summer Olympic Games, the Winter Olympic Games, the Youth Olympic Games and the Paralympic Games. Each event will have a page containing all the wonderful videos, news and high-definition photos under the project; the athlete section gathers a number of well-known athletes at home and abroad, and each athlete has a separate page containing the athlete's country/ region, the project and so on. At the same time, it will also collect wonderful videos, news and high-definition photos related to the athlete; while the Olympic Games section mainly collects the content related to the previous Summer Olympic Games, The Winter Olympic Games and the Youth Olympic Games: including the emblem, the place of holding and the year in which it was held.
CCTV Olympic Channel Digital Platform Website URL:
https://www.olympicchannelchina.cn/
Official Weibo + WeChat:
Weibo: @Olympic Channel
WeChat: Olympic Channel (WeChat: OlympicChannel)
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Source: Qianjiang Evening News Hourly News