How hot GUCCI after the blood exchange is, everyone can see it. Alessandro Michele is dedicated to creating his ideal country and bringing a bustling scene to the fashion industry. Perhaps many people's feelings for GUCCI are very complicated, while loving and retreating, everyone is pleasantly surprised by this novelty, but also because the grotesque literary style is really difficult to control and a sense of distance.
On the occasion of the centenary of the brand GUCCI's birth, an anniversary show called "Aria Fashion Aria" was launched. In the show, designer Alessandro Michele's many fashionable designs inspired by equestrian appliances once burst social networks.
GUCCI Aria 2021 Collection
However, many people wonder what equestrianism has to do with GUCCI. In fact, the equestrian sport, which is also "exclusive to the nobility" in the history of the East and the West, is actually the "witness" and "root of GUCCI" after a century of ups and downs. Although it has been tempered over the years, it is still timeless.
In 1921, the founder of the brand, Mr. Guccio Gucci, opened the first boutique in Florence with a family name that dealt with high-end luggage accessories and equestrian supplies. And because of his excellent skills, he soon became famous in the local area. Among them, the exquisite harnesses designed by him were most sought after by the young nobles of that year, and were once in short supply.
GUCCI Fall 2021 Runway
GUCCI "Horsebit" element
In 1938, Mr. Gucci opened his first store in Rome and also broadened his product line. In 1947, under the leadership of the second generation of the head, Mr. Aldo Gucci, the brand launched the famous "Bamboo Bag" (bamboo bag), and integrated the saddle shape into the design of the bag.
In 1953, the brand innovatively decorated the "horsebit" element in the harness on the upper design of its "Loafers". In the half-century that followed, this classic design also became one of the most important symbols of GUCCI's many product lines, represented by the "Horsebit 1955 Handbag", and was officially declared a permanent collection by the Metropolitan Museum of Art in 1980.
GUCCI Bamboo Bag
-Knight hat-style bucket bag / horsebit " logo detail riding boots
There is also the green "red and green webbing" logo, which is more familiar to consumers, and its prototype is actually derived from the saddle buckle in the harness. In the creation of the brand's new holiday tribute collection themed "HORSE RACING MOTIFS", we can also find items such as a bucket bag in the shape of a knight's hat, a silk scarf with a victory meaning, "Bermuda shorts" with velvet leather trim, a high-waisted jacket made of vintage tweed and a riding boot and mobile phone bag with the classic "horsebit" logo detail.
A high-rise jacket in vintage tweed from GUCCI
GUCCI's print inspired by equestrian elements
And careful friends may have noticed that the bright color blocks selected in these design colors are actually derived from the classic clothing colors of jockeys on the field. Even all of GUCCI's holiday tribute collections with the theme of "Equestrian Origins" have been dyed with equestrian elements inspired.
Although horseback riding has long since lost its practical value in the daily life of modern society, equestrian sports represent a more refined way of life. For 100 years, GUCCI has drawn inspiration from its designs, allowing exquisite craftsmanship to be passed down to the present day and transformed into a unique aesthetic system that can span time.
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Alessandro Michele, Creative Director at GUCCI
Expanding e-commerce channels, optimizing supply chains, enriching product categories, transforming stores, and accelerating the digital process, Gucci gives people the impression that it has been engaged in new actions. Digital creative projects alone are as frequent as once a month, with no newest and fastest, only faster updates. In Kering's first quarter earnings report in April 2018, Gucci's sales continued to lead among luxury brands by 37.9% year-on-year to EUR 1,866 million.
And consumers who like the new and hate the old, the unpredictable market has never spared anyone. But is the measure of a brand's success really a financial statement? As a consumer, the last person who is willing to pay for the premium of the product is out of the pursuit of fashion and art, or the emotion of brand culture, or just blindly following the trend.
How long GUCCI can continue to be on fire, and what surprises Alessandro Michele's ideas will continue to bring to fans, we are not sure.
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