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Product weekly report 189 issues

Good morning! It's Friday again, let's see what's going on this week

On February 8, WeChat released the 2022 Year of the Tiger Spring Festival data report, presenting the "New Year's Flavor Inheritance in WeChat". During the Spring Festival (January 31 to February 5), the WeChat red envelope sending blessing game continued to upgrade, with the total number of WeChat red envelope covers received exceeding 380 million, and the total number of WeChat red envelopes with covers exceeding 5 billion.

On February 8, Douyin Search reached a cooperation with Apple's Siri, and iPhone users can directly search for Douyin's video content through Siri voice commands. It is reported that this is the first time in the world that Siri has cooperated with the short video category App to cooperate with this feature.

Product weekly report 189 issues

First, it is worth paying attention to

Baidu hot search Spring Festival holiday big data: the Spring Festival holiday entertainment consumption is booming, and the post-80s and post-90s are the main consumption force

Baidu released "Baidu Hot Search • Spring Festival Holiday Big Data". Big data shows that with the prevention and control of the epidemic, users in first- and second-tier cities actively "celebrate the New Year in place"; watching movies has become the preferred activity during the New Year, and the main theme blockbuster "Water gate bridge of Changjin Lake" proudly ranks first in the search popularity of spring festival movies; nearly 70% of users travel to search for peripheral tours; the Winter Olympics are coming, in addition to the Chinese team competition, ice and snow sports have also become popular choices for Spring Festival entertainment activities; social entertainment, catering, and mobile phone digital are the three major consumptions during the Spring Festival holiday of the Year of the Tiger, and the post-80s and post-90s generations are the main consumption forces.

Station B responded to the "sudden death of employees on duty during the New Year": it will expand the recruitment of auditors with the greatest efforts and strengthen the attention to the health of audit employees

February 9 news, yesterday evening, in response to the "Wuhan employees new year overtime sudden death", B station officials once again responded that a special team has been set up to go to Wuhan. The special team, led by three vice presidents of the company, has already comforted the families of employees in Wuhan and has communicated with the families about the aftermath. In addition, Station B also said that it will use its maximum efforts to expand the recruitment of auditors, and increase the recruitment of 1,000 people this year. The increase in manpower can effectively reduce the per capita work pressure. At the same time, pay more attention to the physical health of employees.

Three years after the launch of Alipay's "Ten Years and Billion" plan, China's women's football team has received 250 million yuan of financial support

On the morning of February 9, after 16 years, the Chinese women's football team reversed the victory over the South Korean women's football team to defend the Asian Cup, after the game, Alipay's "ten billion" Chinese women's football support plan announced that it would reward the Chinese women's football team and Shui Qingxia coaching team members with a 13 million yuan championship winning bonus, which triggered heated discussion among netizens. Today, Alipay announced the "Summary of Supporting the Development of Chinese Women's Football", introducing the investment and achievements in supporting women's football in recent years.

ByteDance cooperated with Wikipedia personnel Chinese to create a new "Inquiry Encyclopedia", which the official claim is not true

It is reported that ByteDance has now reached a secret agreement with a group of exodus people Chinese Wikipedia to provide technical and financial support for the latter's newly created "Inquiry Encyclopedia". In this regard, the relevant person in charge of the headline encyclopedia responded that it was not true. Toutiao Encyclopedia adopts an open cooperation model and is making product improvements. Recently, many outstanding Chinese encyclopedia editors have been invited to participate in the creation, and these part-time editorial members come from many companies or schools.

Same-trip travel: pre-holiday return passenger flow increased by more than 40%, ice and snow tour scenic spots orders rose by 68%

36Kr learned that the "2022 Spring Festival Holiday Travel Consumption Data Report" released by Tongcheng Travel shows that the number of returnees before the Spring Festival this year increased by more than 40% compared with last year; the order volume of ice and snow type scenic spots nationwide during the Spring Festival increased by 68% year-on-year.

Second, product dynamics

Douyin Search has reached a cooperation with Apple's Siri, and iPhone users can search for videos by "moving their mouths"

TikTok is testing content rating based on age

On Feb. 9, according to BusinessInsider, a TikTok spokesperson said a small-scale test was underway to study ways to grade and restrict content by age to prevent teenage users from seeing adult content.

Twitter tests video doubling playback and supports 0.25 ~ 2x speed adjustment

February 9 news, at present, most Twitter users can only create 140 seconds of video, the official has no intention of relaxing the restrictions. However, Twitter will soon support video double-speed playback.

iFLYTEK: In 2022-2023, a professional virtual human family will be released to effectively help the metaverse

iFLYTEK recently officially released the "iFLYTEK Super Brain 2030 Plan", which will release accompanying robots that understand knowledge and learn and virtual people who can learn independently by 2030. According to the first phase of the plan, in 2022-2023, iFLYTEK will release a professional virtual human family under the digital economy, involving customer service, doctors, idols, teachers, employees and other industries, providing practical help for the virtual world and meta-universe of the digital economy.

Douyin pc version on the shelves microsoft Win11 / Win10 app store: large screen brush short video, support automatic switching

Douyin pc version recently listed microsoft Win11 / Win10 app store, users can swipe short videos on the computer, Microsoft gave a big publicity map on the store homepage.

Third, the operation dynamics

During the Spring Festival, 380 million WeChat red envelope covers were collected

Weibo: Clean up more than 30,000 illegal Microblogs of the Winter Olympic Games, and advocate calmly watching the games

February 8 news, Weibo said today that the Winter Olympics entered the fourth day, athletes from all over the world won gold and silver on the field, not only won honor for the country, but also injected new strength into the Olympic spirit. However, when the whole people are immersed in the atmosphere of the Winter Olympics, some netizens take the opportunity to breed incidents, attack athletes, satirize insults, and spread false information. After the station is discovered, it continues to organize forces to investigate and dispose of it, delete bad information in a timely manner and debunk rumors.

Lei Jun: Xiaomi unswervingly implements the high-end strategy and wins the first place in the domestic high-end mobile phone market share within three years

On February 8, Lei Jun, founder, chairman and CEO of Xiaomi, announced on Weibo today that this afternoon, Xiaomi Group held the first important meeting in the beginning of the Year of the Tiger - the high-end strategy seminar, which made it clear that the high-end road is the only way for Xiaomi to grow, and it is also the life and death battle for Xiaomi's development, and it will unswervingly implement the high-end strategy.

Jingdong's turnover during the Spring Festival in 2022 increased by more than 50% year-on-year, and more than 5 million kinds of goods were transmitted in different places

According to the Spring Festival consumption trend released by JD.com, as of February 5, the turnover during the Spring Festival in 2022 increased by more than 50% year-on-year (Chinese New Year's Eve-the fifth lunar month of the first lunar month), of which Henan, Jiangxi, Tibet, Hunan and Anhui led the growth rate list, and the turnover increased by 87%, 86%, 75%, 64% and 61% respectively.

Douyin and China Science and Technology Museum jointly held the "Cloud Tour Science and Technology Museum" activity to help young people learn popular science knowledge

From February 1st to February 15th, on the occasion of the Spring Festival, Douyin and China Science and Technology Museum jointly launched the "Yunyou Science and Technology Museum" activity, netizens can watch multiple theme live broadcasts of China Science and Technology Museum online without leaving home, and under the topic of "Yunyou Science and Technology Museum", approach the special exhibition exhibits of science and technology museums around the world and feel the charm of science and technology.

Fourth, good article recommendation

"No hit worker can escape the "rework syndrome", unless you master these three" author @ Box Lunch Finance

Editor's recommendation: After the Spring Festival holiday is over, can you immediately put yourself into your job and return to the peak of your work? Perhaps many people will be plagued by some kind of symptoms - post-holiday syndrome - the first few days of rework, low work efficiency, only thinking about touching the fish. So what are the ways to help you get back to work quickly? Take a look at this summary.

"After shouting "knowledge knowledge" for a year, did the short and medium video complete further study? Author @ One Entertainment Observation

Editor's Recommendation: Video has become the dominant form of expression for current content creators. At present, the main players of China Video are concentrated in Station B and Watermelon Video, and with the rise of Medium Video, the knowledge science category has gradually entered The Medium Video. This article discusses the further study of short videos after the entry of knowledge science. It is recommended for users who are interested in the further study of short videos.

"The debut of the "Ice Pier" of the Winter Olympics is the peak, and the symbol creation and road out of the circle of the "upper head" IP" author @ Zhang Yiheng

Editor's recommendation: With the holding of the Winter Olympic Games, the ice pier has become the top of a new generation overnight with its cute image. Its peripheral products continue to sell out, which can be described as "difficult to find". The author of this article analyzes the IP symbols represented by ice piers, and hopes to help you.

5. Wonderful Q&A

Q: Why is it the ice pier that exploded instead of the snow melting?

This article is worth paying attention to, product dynamics, and operation dynamic content, and comprehensively selected from the WeChat public account of Bubble Noodle Town, Sina.com, Guangming.com, IT Home, Phoenix.com, 36Kr, and Tencent.com

The question comes from the Q&A platform under the product manager everyone - ask every day, welcome to the small partners to communicate, exchange ~ ~