What kind of service is 10,000, and what kind of service is 100,000?
In 2020, a TV series called "An Jia" was on the screen for a while.
Liu Liu, a screenwriter who wrote "Snail Residence", takes a group of real estate agents as the protagonist and connects the tragic and happy stories in real estate transactions.
In the play, the rules and black words of the real estate agents are selectively displayed, of which the "jumping order" is the largest.
There is a story about a feed king upstart who spends thousands of dollars to buy an old bungalow in Shanghai.
After experiencing the drama of intermediaries looking for suitable listings and clarifying property rights relations, upstarts choose to bypass intermediaries and trade with sellers privately.
According to this story, in Shanghai Beach, there is indeed a group of top intermediaries hunting scarce resources such as "old bungalows", and according to the industry rules, their commission is a point.
In the final 150 million old bungalows sold in the play, the buyer has to pay 1.5 million yuan to the intermediary.
To ask which industry is "three years do not open a bill, open a bill to eat three years", they should be counted as one.
The story also tries to explain such a problem from the perspective of a real estate agent:
Why does an entrepreneur with a lot of money, spending 150 million yuan to buy an old bungalow without blinking an eye, but has to play a trick on the intermediary fee of 1.5 million?
This is not, the same question, recently some netizens are also asking Zhang Jie and Xie Na.
In the past two days, a real estate agent under the pseudonym H said online that he took the stars Zhang Jie and Xie Na and his wife to see the house twice in June 2019, but stopped buying it on the grounds that he did not like it.
H later found that Xie Na and his wife bypassed themselves and eventually bought the house, and they suffered a "jumping order".
LeekSki is also curious, Xie Na wants to buy a house, why not find her own endorsement of the catch-up network, then isn't there anything on it?
Xie Na and his wife's favorite house is the East Garden of Sinan Mansion, where old bungalows are gathered nearby, and the former residences of many celebrities are adjacent to each other, which is a well-known Internet celebrity punch card in Shanghai.
H said that the house with the view was priced at 62 million, and the unit price per square was more than 180,000.
Based on the common 2% commission ratio in Shanghai, the intermediary fee for this set of listings alone is 1.24 million.
When Leekski rented a house, he had grinned in pain for 35% of the intermediary fee, and when he saw this transaction commission, his heart was immediately balanced.
In response to the accusation that Xie Na and his wife "jumped the single", there is actually no direct evidence in the text.
Did you sign the house agreement when you took it to see? Does the contract stipulate specific terms for service fees? Is the listing exclusive to the brokerage company? Does the agent and landlord have signed binding terms?
If not, it's easy to get the wrong person: as long as I show you this suite, this list is mine.
This mountain is open to me, this tree is planted by me, so rough, and it is not respectful to the entire intermediary industry, isn't it?
I have to say that at the moment when small compositions are rampant, such a small composition with general writing and lack of large materials should still learn from Li Hong's sister-in-law.
Sure enough, Xie Na and his wife soon commissioned the law firm to issue a statement in response, saying that H was suspected of false information and slander, and reserved the right to pursue responsibility.
However, the melon-eating masses who were watching this storm were clearly divided into two factions:
Those who scold the intermediaries are the masses, and those who scold Xie Na are all intermediaries.
Someone said:
Compared with the intermediary, Xie Na seems less annoying.
At the beginning of last year, Xiao Xiaosha, a Douyin internet celebrity who used to bring goods with Miss Gree Dong, sent a message "What is it like to spend 15 million at once?" " video, showing off the house you just bought.
In the video, Teacher Xiaoxiaosha said:
Nothing to feel, better to buy a bag.
But soon, Xiao Xiaosha was full of bags because of this video. The intermediary of the chain family came to the door and exposed that Xiao Xiaosha "jumped the single" herself and bought this suite.
For a time, Xiao Xiaosha was overwhelmed by a huge number of online comments and made a fuss about the police.
The point of dispute between the two sides is that the house offer obtained by the chain home intermediary for Xiao Xiaosha is 16.2 million, and the intermediary fee of 1% is charged, that is, 162,000.
However, after xiaoxiaosha shopped three, she chose the plan of 15.68 million house prices and 50,000 intermediary fees quoted by another intermediary.
The chain home intermediary accused Xiao Xiaosha of "jumping the order", and Xiao Xiaosha said that the two sides had not signed a contract beforehand.
Some media asked the reasonableness of the 1% intermediary fee, and the intermediary insider said that the fee standard was "reasonable and compliant".
In this storm, an organization called Shenzhen Real Estate Agents Association personally went down and published "We Have Zero Tolerance for "Jumping Orders"! " article, leading the crusade against Little Sha.
Skid investigated this social organization, and among the member units, there were several intermediary companies with heads and faces.
It can make several real estate agents who usually fight with each other and choke each other suddenly join hands and help each other in the same boat, just because of an Internet celebrity "jumping single".
After all, the incident is boiling over, and if it continues like this, the people of the whole country will know how to jump the single...
A house of 1 million, and a house of 10 million, if the intermediary fee is charged at 1 point, the intermediary fee of one set is 10,000, and the intermediary fee of the other set is 100,000.
If it is placed in the foot-washing city, LeekSki must know it in his chest. But here in the real estate agency, LeekSki is also confused:
What is the difference between 10,000 intermediary services and 100,000 intermediary services?
If you look at these two "jumping orders" incidents, you will find that most people are not opposed to paying for the intermediary service itself.
After enjoying the intermediary information collection, home purchase advice, help bargaining and other services, the intermediary should get a reasonable service remuneration.
If you think that the intermediary fee is expensive, you can not look for an intermediary to see the house, and Liu Huaqiang, who buys melons, cannot buy and sell.
But what the reality is like, everyone always knows it.
At present, can the sale and purchase of houses really bypass the monopoly information platform?
Whether you want to buy or sell a house, can you avoid the bombardment of a large number of unknown sources of information?
Relying on the platform's information monopoly barriers, and then charging intermediary fees in proportion to house prices in proportion to the price of the house, under such rough rules, will dissolve the meaning of each intermediary's individual efforts.
Because in the eyes of every buyer, the listing is monopolized in your hands anyway, how much technical content can the intermediary work have?
How much difference is there between the transaction of a set of sky-high luxury houses and the transaction of a set of old and broken, and the efforts of the intermediary?
In December last year, a small couple of doctoral students in Hangzhou, with the intervention of the notary office, bought a 58㎡ second-hand house for 2.08 million yuan, which became the first transaction after the launch of the "personal independent listing" in Hangzhou.
In the past, such a house, if through an intermediary company, the intermediary fee is usually 2% of the transaction price, about 40,000 yuan.
However, after the notary intervenes in the independent transaction of the second-hand house, the entire transaction process only charges a one-thousandth of the deposit notary fee, which is only 2080 yuan.
You see, the mountain that lies between buyers and sellers is not insurmountable, and it needs a more transparent and reciprocal platform under the supervision of a third party.
What really needs to be circumvented is not intermediaries, but monopolies.